MIDDLETON, Wis., Nov. 10, 2017 /PRNewswire/ -- Start
spreading the news! On November 11,
American Girl Place New York—one of the city's hottest
destinations for girls and their families—is opening its doors for
the first time at its new 75 Rockefeller Plaza location! To the
delight of millions of adoring fans, American Girl will unveil its
stunning 40,000-square-foot New
York flagship store filled with the popular products girls
love—from the signature American Girl dolls and accessories to the
brand's hundreds of best-selling fiction and advice books. In
addition, the all-new space features several innovative
experiences, like an exclusive Girl-and-Doll Salon; customized
party options in the fun and chic Café; a Content Hub showcasing
the company's award-winning movies and videos; plus, opportunities
for girls to be their own doll designers and much more!
"Fourteen years ago, New Yorkers welcomed American Girl with
open arms. Today, and 17 million visitors later, we're thrilled to
greet a new generation of American Girl fans at our beautiful new
flagship location at Rockefeller Plaza—one of the city's most
iconic destinations," says Katy
Dickson, president of American Girl. "Our new store
celebrates the joy of girlhood—a place that nourishes a girl's
spirit and fosters her strength of character. We look forward to
American Girl Place New York remaining a treasured place where
girls can simply be girls, while creating unforgettable memories
with their families and friends for decades to come."
New Experiences
Exclusive to American Girl Place New
York are several new experiences that are sure to be a hit with
girls and their favorite dolls! Top among them is the all-new
American Girl Salon, where—for the first time—girls can join
their American Girl dolls in getting matching hairstyles, mini
manicures, and even ear-piercing. Guests can make salon
reservations in advance or day-of, and special packages are
available with plenty of options for personalization.
At the new Create Your Own Design Studio girls can step
into the role of doll designer, using a new online experience that
takes personalization and customization to a whole new level. In a
collective workshop atmosphere, girls can design the American Girl
doll of their dreams from more than one million possible design
combinations—an unprecedented level of choice available today.
Girls can also create one-of-a-kind doll outfits and girl-sized
products at the design studio, which can be printed and ready to
take home the same day.
A Memory-Making Classic
A visit to American Girl Place
wouldn't be complete without a meal in the renowned American
Girl Café. Now, with their American Girl dolls seated next to
them in the company's trademark "treat seats," girls and their
families can enjoy several enhanced dining options at the
New York location—including
rotating menus of fresh and healthy kid- and adult-friendly fare,
along with flexible seating times for lunch, dinner, weekend
brunch, and iconic afternoon teas. Timeless conversation starters
at each table prompt girls and their guests to share stories and
special memories. To enhance the American Girl party experience,
guests can now customize birthday celebrations and other special
events in the Café's private dining rooms with personalized touches
and digital projection features, thematic packages, and other
amenities that will complement any girl's personality.
Community Partnership
To celebrate the debut of its
newest location, American Girl is partnering with the New York
Public Library to support its mission of inspiring lifelong
learning, advancing knowledge, and strengthening communities.
Kicking things off in November, American Girl is donating $1
million worth of its best-selling character
books to the library in celebration of National Family Literacy
Month. Any child can receive a FREE American Girl book (while
supplies last) at any of the New York Public Library's 89
children's branches to foster a love of reading and promote library
card applications and renewals. American Girl is also hosting
a Grand Opening Benefit Party on Friday,
November 10, with all ticket and silent auction proceeds, as
well as 10% of sales that evening, benefitting the New York Public
Library's children's programming.
For more information on American Girl Place New York, go to
americangirl.com/retail or visit American Girl's
social channels. To make dining, salon, or party reservations at
the new store, please visit www.americangirl.com or call
1-877-247-5223.
ABOUT AMERICAN GIRL
American Girl is a premium brand
for girls and a wholly-owned subsidiary of Mattel, Inc.
(NASDAQ:MAT, www.mattel.com), a creations company that
inspires the wonder of childhood. Headquartered in Middleton, WI, American Girl offers an
inspiring world of dolls, content, and experiences that nourish a
girl's spirit and help develop her strength of character.
Best-selling lines include Truly Me™, Girl of the Year™, Bitty
Baby™, WellieWishers™, and the classic historical character line
BeForever™. The company sells products through its award-winning
catalogue, on americangirl.com, in its proprietary U.S.
experiential retail stores, as well as at specialty retailers
nationwide and in Canada and
Mexico. By inspiring girls to be
their best, American Girl has earned the loyalty of millions and
the praise and trust of parents and educators.
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SOURCE American Girl