Facebook Launches Brand Safety Controls for Advertisers
21 November 2019 - 7:36AM
Dow Jones News
By Josh Beckerman
Facebook Inc. (FB) has launched brand safety controls intended
to improve transparency and give advertisers more control over
placements within publisher content like in-stream and Instant
Articles.
The company said "the best way to contribute to brand safety is
to prevent harmful content from ever appearing on our services in
the first place," and noted its efforts in removing content that
violates its policies.
The new features include a one-stop place in Business Manager or
Ads Manager to create block lists, get delivery reports and set
account-level inventory filters.
Facebook will also provide Dynamic Content Sets that have a
content-level white listing tool for advertisers working with
Integral Ad Science, OpenSlate, and Zefr.
Write to Josh Beckerman at josh.beckerman@wsj.com
(END) Dow Jones Newswires
November 20, 2019 15:21 ET (20:21 GMT)
Copyright (c) 2019 Dow Jones & Company, Inc.
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