AIRPORT CITY, Israel, Sept. 13,
2018 /PRNewswire/ -- My Size, Inc. (the "Company" or
"My Size") (NASDAQ: MYSZ) (TASE: MYSZ), the developer and creator
of smartphone measurement applications, announced today it will
host a Fashion Fit Party in New York
City on Monday, September 17,
2018. The event will be held at an exclusive location on E
23rd Street in Manhattan and will be sponsored by leading
global retailers in men's and women's fashion and athletic wear. My
Size invites interested consumers to register to attend the event
here.
My Size's Fashion Fit Party will enable registered attendees to
receive their own personal size profile utilizing MySizeID, the
Company's innovative mobile measurement solution. Attendees will
then be able to use their new fit profile to "shop" several items
from known apparel brands, and be able to receive a piece of
apparel that matches their sizing profile from MySizeID.
"One of the greatest inhibitors for online shoppers is the lack
of confidence in current sizing mechanisms. Far too often,
consumers are left guessing which size will fit them, purchasing
multiple sizes only to return the ones that don't fit," said My
Size, Inc. CEO, Ronen Luzon.
"MySizeID is the ideal solution to solve fit issues within the
apparel industry, and attendees of our Fashion Fit Party will
experience first-hand how it can accurately determine someone's
measurements and recommend the appropriate size for a specific
apparel item."
According to research by Bodylabs, 85% of shoppers said they
would purchase more apparel items if they could ensure a proper fit
– retailers are literally losing out on sales by not focusing on
solutions to fit issues.
The MySizeID app is a turnkey solution that helps any merchant's
customers choose the appropriate apparel size for that specific
brand, based on the shopper's real measurements. My Size's
innovative technology enables consumers to measure themselves using
their smartphone and then be matched with a brand-specific apparel
item in their size. Once launched on any given e-commerce platform,
store owners will be able to add the MySizeID app to their
storefronts through a simple integration and provide their shoppers
with a more personalized experience.
MySizeID can increase the sales of apparel retailers by reducing
or even eliminating their customers' uncertainties regarding size
and fit. Based on My Size's estimates, the MySizeID app can
increase average order values by approximately 20% and can reduce
return rates by approximately 30%. Furthermore, MySizeID enhances
the customer experience, leading to greater brand loyalty.
Please click here to register for the event on September 17, 2018.
Please click here for a demonstration
of how the MySizeID™ retail app
works.
Please click here for a demonstration of the
SizeUp™ "measurement from the air" smart
measuring tape.
Please click here for a demonstration
of how the BoxSizeID™ app
works.
About My Size, Inc.
My Size, Inc. (TASE: MYSZ) (NASDAQ: MYSZ) has developed a unique
measurement technology based on sophisticated algorithms and
cutting-edge technology with broad applications including the
apparel, e-commerce, DIY, shipping and parcel delivery
industries. This proprietary technology is driven by several
algorithms which are able to calculate and record measurements in a
variety of novel ways. To learn more about My Size, please visit
our website.www.mysizeid.com. Follow us on Facebook, LinkedIn and
Twitter.
Cautionary Statement Regarding Forward-Looking
Statements
This press release contains certain forward-looking statements
within the meaning of the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995. These statements are
identified by the use of the words "could," "believe,"
"anticipate," "intend," "estimate," "expect," "may," "continue,"
"predict," "potential," "project" and similar expressions that are
intended to identify forward-looking statements. All
forward-looking statements speak only as of the date of this press
release. You should not place undue reliance on these
forward-looking statements. Although we believe that our plans,
objectives, expectations and intentions reflected in or suggested
by the forward-looking statements are reasonable, we can give no
assurance that these plans, objectives, expectations or intentions
will be achieved. Forward-looking statements involve significant
risks and uncertainties (some of which are beyond our control) and
assumptions that could cause actual results to differ materially
from historical experience and present expectations or projections.
Actual results to differ materially from those in the
forward-looking statements and the trading price for our common
stock may fluctuate significantly. Forward-looking statements also
are affected by the risk factors described in the Company's filings
with the U.S. Securities and Exchange Commission. Except as
required by law, we undertake no obligation to update or revise
publicly any forward-looking statements, whether as a result of new
information, future events or otherwise, after the date on which
the statements are made or to reflect the occurrence of
unanticipated events.
Israel Press Contact:
Eran Yoels
Rimon, Cohen and Co.
Eran@rcspr.co.il
U.S. Press Contact:
Matthew Bretzius
FischTank Marketing & PR
matt@fischtankpr.com
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SOURCE My Size Inc.