GM, Netflix Collaborate to Help Build Electric Vehicle Culture
03 February 2023 - 6:24PM
Dow Jones News
By Josh Beckerman
General Motors Co. electric vehicles will appear in some Netflix
Inc. shows and films, which the companies said reflects "society's
increasing excitement about an all-electric future."
GM Global Chief Marketing Officer Deborah Wahl said in a press
release that "we want to make EVs famous on streaming, small and
silver screens to build an EV culture through storytelling that
incorporates the experiences of driving and owning an EV."
"At Netflix, we create shows and films that can influence
culture and spark meaningful conversations," Netflix Chief
Marketing Officer Marian Lee said, citing examples including
climate change discussions related to its movie "Don't Look
Up."
The effort includes commercials with Will Ferrell that will air
during the Super Bowl.
Write to Josh Beckerman at josh.beckerman@wsj.com
(END) Dow Jones Newswires
February 02, 2023 19:21 ET (00:21 GMT)
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