HANGZHOU, China, March
18, 2022 /PRNewswire/ -- NetEase, Inc. (NASDAQ: NTES and HKEX:
9999, "NetEase" or the "Company"), one of China's leading internet and online game
services providers, today announced that it will be featured at the
2022 Game Developers Conference (GDC), presenting a record of 26
non-sponsored speeches. NetEase speakers will be sharing the
Company's success stories from its blockbuster titles, highlighting
the increasing appeal of oriental fantasy and revealing how NetEase
Games has leveraged technology to make games more appealing,
exciting and inclusive.
GDC is one of the world's most influential industry conferences
for video game developers, and GDC 2022 will be held in-person and
virtually at San Francisco's
Moscone Convention Center from March 21-25,
2022. The annual summit has been held for more than 35 years
and attracts some of the biggest names in the industry to discuss
changing technology and gaming trends. In total, 26 proposals
submitted by over 30 NetEase developers have been shortlisted
for 11 Core Concept Talks and 15 Summit Talks throughout the GDC
Summit.
The presentations will be hosted by some of the top designers,
engineers and programmers at NetEase Games. Speakers will share
their expertise on game development, operation, art design and user
experience improvement, among others. Exciting topics to be covered
will include how to use AI, blockchain and other cutting-edge
technologies to maximize the value of the artwork system, how to
maximize game operations with minimal costs as well as the
following featured talks on topics of industry-wide interest,
including:
- Oriental Narrative: How to Understand "SWORDSMEN (WUXIA)" in
Chinese Games: Zhipeng Hu, Vice
President of NetEase, and Yongcheng
Liu, a veteran user experience expert, will discuss the
history of the Wuxia (martial arts) genre in video games, the
primary elements of the genre, how to re-evaluate and reimagine old
game settings, and how the art and style of Wuxia resonate with
Chinese players.
- Minority Care: Make Color No Longer a Cognitive
Disability: NetEase encourages its employees to develop games
and features that make playing more accessible and inclusive,
particularly for persons with physical or other challenges.
NetEase's gaming leaders behind the success of Naraka:
Bladepoint will share how the game's Accessibility Design helps
players with color vision deficiencies fully enjoy the game.
- "Naraka: Bladepoint" -- From
Prototype to Release: Melee Combat and Battle Royale
Games: Known for the freedom of combat that the player
has over the battle, Naraka: Bladepoint is a 60-player
battle royale game where players can use skills, grappling hooks,
parkour, melee weapons and long-range weapons to win the battle.
The user experience team behind this game is ready to share their
knowledge about how to create a closed-loop experience while
introducing a large number of new elements.
- Early Stage Game Evaluation: Lessons Learned and Best
Practices: How can developers tell whether a game is a "good
idea"? It is a challenging task for most game developers,
especially at the early stages. Learning from its extensive
experience with game evaluation, a NetEase speaker will explain the
key factors used in its evaluation process and how it defines the
stages of early game development.
- Reinforcement Learning for Efficient Cars and Tracks Design
in Racing Games: This presentation introduces an AI-based
approach for designing tracks in racing games, allowing developers
to perform a thorough analysis of the optimal racing trace for all
vehicles and reducing the development time while testing
tracks.
- AI Animator: A Real Time Motion Completion System:
NetEase Games believes that it's time to move beyond the need for a
large-scale pre-built motion library, and start using AI to
generate high-quality game animation with fewer memory
requirements. This presentation will teach attendees how to use a
new and exciting game animation generation method.
- An Easy-to-Use Cutscenes Preview Tool with Low
Resources: Creating engaging cutscenes can often require a
significant amount of polishing in order for artists to be able to
produce work that matches the creator's vision. This presentation
will focus on an easy-to-use cutscenes preview tool that uses five
plug-ins with the ability to generate speech and animation through
a single click. Developers will be able to quickly make prototype
versions of cutscenes using this tool, cutting down on production
time.
These and other talks by NetEase Games are available to GDC
attendees with All Access, Core Games or Summit Passes. For more
information about GDC 2022 and where to watch the NetEase Games
presentations online, please visit:
- Learn more about NetEase at GDC:
https://schedule.gdconf.com/search/Netease
- Follow NetEase on Twitter:
https://twitter.com/NetEase_Global
- Follow NetEase Games on Twitter:
https://twitter.com/NetEaseGames_EN
- Official 2022 GDC Website - https://gdconf.com/
- GDC Schedule & Session Viewer -
https://schedule.gdconf.com/
- Twitch - https://www.twitch.tv/gdc/videos
About NetEase, Inc.
As a leading internet technology company based
in China, NetEase, Inc. (NASDAQ: NTES and HKEX:
9999, "NetEase") provides premium online services centered around
innovative and diverse content, community, communication and
commerce. NetEase develops and operates some
of China's most popular mobile and PC games. In more
recent years, NetEase has expanded into international
markets including Japan and North America. In
addition to its self-developed game
content, NetEase partners with other leading game
developers, such as Blizzard
Entertainment and Mojang AB (a Microsoft
subsidiary), to operate globally renowned games in China.
NetEase's other innovative service offerings include its
majority-controlled subsidiaries Youdao (NYSE:
DAO), China's leading intelligent learning company,
and Cloud Village (HKEX: 9899), also known
as NetEase Cloud Music, China's leading
online music content community, as well
as Yanxuan, NetEase's private label
e-commerce platform. For more information, please
visit: http://ir.netease.com/.
About NetEase Games
NetEase Games is the online games division of NetEase, Inc.,
developing and operating some of the most popular mobile and PC
games in markets including China
and Japan. As one of the world's
largest incubators of quality online game content, NetEase Games is
dedicated to supporting the growth of innovative studios around the
globe and growing an international presence along the way. To
complement its self-developed games and world-class R&D
capabilities, NetEase Games also partners with other industry
leaders including Blizzard Entertainment, Mojang AB (a Microsoft
subsidiary) and other global game developers to operate some of the
most popular international online games in China. For more information, please visit
neteasegames.com.
Follow Us on Social Media:
Facebook: https://facebook.com/NetEaseOfficial
Twitter: https://twitter.com/NetEaseGames_EN
Official Website: https://www.neteasegames.com/
Contacts
Investor Enquiries:
Margaret Shi
NetEase, Inc.
ir@service.netease.com
Tel: (+86) 571-8985-3378
Twitter: https://twitter.com/NetEase_Global
Media Enquiries:
Li Ruohan
NetEase, Inc.
globalpr@service.netease.com
Tel: (+86) 571-8985-2668
Twitter: https://twitter.com/NetEase_Global
Zhou Zhaoxi
NetEase Games
neteasegamespr@global.netease.com
Tel: (+86) 20-8510-5163 ext.57169
View original
content:https://www.prnewswire.com/news-releases/netease-spotlights-rd-capabilities-in-game-development-at-gdc-2022-301505602.html
SOURCE NetEase, Inc.