NTOL Natrol (MM)

Natrol, Inc. (NASDAQ:NTOL), a leading manufacturer and distributor of nationally branded nutritional products, today announced the election of Ralph Simon to its Board of Directors. "Ralph Simon joins our Board at a time when Natrol is entering an important global developmental phase," said Wayne Bos, President and Chief Executive Officer of Natrol. "He brings a wealth of experience in strategic corporate development and trans-cultural awareness. In particular, his experience in the global entertainment and mobile content industry will help us as we carefully evaluate building and expanding Natrol's branded products into wider international markets." "Natrol holds a market leadership position in many of its product categories," Mr. Simon observed. "The Company's commitment to the highest quality nutritional supplement products is a valuable platform from which to penetrate important international markets and expand its reach and community impact even further. In an increasingly complex global marketplace, Natrol has recognized the importance of new media and mobile devices to build brand confidence and customer loyalty. I am enthused by the highly competent and professional team that Natrol's leadership is putting together to deliver clear growth opportunities. Their understanding of behavioral marketing and its value demonstrates their grasp of how to build a successful worldwide company." Elliott Balbert, Founder and Executive Chairman for Natrol, added, "Ralph Simon is recognized as one of the founders of the modern mobile music and entertainment industry in the United States, Europe and Australasia. His experience in growing companies to maximize their global business opportunities provides a significant advantage to Natrol." Mr. Simon is President and Chief Executive Officer of The Mobilium Group and Chairman Emeritus & Founder of the Mobile Entertainment Forum - Americas (MEF). MEF is the principal global mobile entertainment trade association and leading advocate for the mobile entertainment industry. The Mobilium Group is a respected strategic advisory firm that guides U.S. and international media companies, networks, and brands to grow revenues and market share from mobile content, properties and technologies. Mr. Simon was a major figure in the recording and music publishing industry prior to his involvement with Mobilium. He was the co-founder of the Zomba Group and Jive Records, which grew to become the world's most successful independent record and music publishing company. He also served as Executive Vice President of Capitol Records, Blue Note Records and created EMI's New Media business. Mr. Simon is a Fellow of the Royal Society of Arts in the United Kingdom and a member of the National Academy of Recording Arts & Sciences in the United States. About Natrol Founded in 1980, Natrol, Inc. (NASDAQ:NTOL) is a diversified nutrition company that manufactures and markets premium-branded nutritional products, functional teas and sports fitness products under the Natrol(R), Laci Le Beau(R) Tea and Prolab(R) Sports Nutrition labels. Natrol markets more than 200 nutritional products designed to meet a wide range of consumer needs. The products are available at more than 54,000 food, drug, mass market and independent health food stores, catalogs and Internet sites, gyms and specialty stores nationally and in select foreign countries. For more information, visit www.natrol.com. The statements made in this press release which are not historical facts including statements regarding expectations for future growth of revenue and profits and trends concerning net sales, are forward looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. As a result of a number of factors, the Company's actual results could differ materially from those set forth in the forward looking statements. Certain factors that might cause Natrol's actual results to differ materially from those set forth in the forward looking statements include adverse trends in the dietary supplements industry, intense competition, adverse effects of unfavorable publicity regarding particular products or the Company's industry generally, the Company's dependence on the introduction of successful new products, the Company's ability to gain market share and shelf space in each of its distribution channels, the Company experiencing high rates of product returns, and adverse government regulation, as well as those factors set forth under the heading "Risk Factors" in the Company's Annual Report on Form 10-K for the year ended December 31, 2005 and in the Company's other filings with Securities and Exchange Commission.