Nuance’s Conversational AI Platform Powers Revolutionary Mercedes Benz User Experience
29 May 2018 - 10:00PM
Nuance Communications, Inc. (NASDAQ:NUAN), the pioneer and leader
in conversational AI innovations, today announced it has
collaborated with Daimler AG to develop and power the Mercedes-Benz
User Experience (MBUX) multimedia system. This latest
advancement in infotainment systems transforms the driver
experience in the cockpit through a fully customized automotive
assistant, built specifically for the new A-Class and other future
Mercedes models. Powered by Nuance’s state-of-the-art
conversational AI technology, MBUX leverages the Nuance Dragon
Drive platform to understand and continuously learn the needs and
preferences of both drivers and passengers over time to provide an
increasingly personalized and connected experience.
Designed for the futureAnalysts have predicted
that by 2020, there will be 24 billion IoT devices installed
globally1 and more than 200 million connected cars on the
road.2 As these connected, autonomous, shared, and electric
vehicles become increasingly standard, the expectations drivers and
passengers will have for in-car interactions will continue to
evolve. Nuance’s conversational AI technology and the combination
of cloud connectivity with embedded, on-board technology is helping
to lead this evolution, delivering an intelligent and intuitive
user experience that is integrated elegantly into the
vehicle. MBUX’s offerings include:
- A Truly Conversational Interface – One of the
first in-car systems activated by a wake-up word rather than the
push of a button, MBUX is engaged with a simple, “Hey Mercedes.”
Natural language understanding (NLU) and natural language
generation (NLG) then allow drivers and passengers to interact with
MBUX naturally, just as they would with another person, to ask
questions and complete requests. For example, if a driver asks,
“can I wear flip flops tomorrow?” the assistant understands that
the request calls for the weather forecast and can respond
naturally with “yes, it will be warm tomorrow.” If a driver says,
“it’s too hot in here,” the assistant knows to reduce the in-car
temperature. It utilizes natural and varied outputs rather than
stereotypical, scripted answers.
- Continuous Recall for Ongoing Conversation –
The natural language understanding designed into MBUX recalls what
a driver has said previously and can understand references to
things that were said in the past, just like humans can. For
example, a user might say “send a message to John,” then follow up
with “send it also to Maria,” or ask “what’s the weather like in
London?” then follow up with “how about in Manchester?” The
assistant has the intelligence to follow the conversation and
respond to such requests.
- Hybrid, Adaptive System – The system is
pre-wired to accept flexible, over-the-air updates via the cloud,
even for functions designed and embedded directly into the vehicle.
As the software model is continuously enriched with new words or
changing use of language over time, new domains (for example
seasonal sports events), virtual assistants and services can be
added to broaden the spectrum of information available to the
driver at any time and ensure the vehicle can always include
state-of-the-art capabilities. In addition, the assistant is deeply
integrated with the car itself, enabling voice-powered control of
in-car functions like climate and music and features like in-seat
temperature and massage.
“With MBUX, we have come another step closer to turning the
vehicle into a mobile assistant,” emphasized Sajjad Khan, vice
president, Digital Vehicle & Mobility, at Daimler. “As we work
to create new experiences for Mercedes drivers, the new
technologies we implement must have the user at the forefront, with
the goal of making interaction with the car seamless and simple.
That’s why we worked closely with Nuance, a long-time partner, on
MBUX, leveraging their intuitive and natural voice and language
solutions as an integral part of how we build an in-car experience
that helps differentiate us in the minds of drivers.”
“The increasingly digital and connected car is gaining ground as
an integral element of the Internet of Things ecosystem,” said
Stefan Ortmanns, executive vice president and general manager,
Nuance Automotive. “In today’s connected world, users demand simple
yet highly personalized access to content and services, and the
in-car assistant is no exception. We’re proud of our work with
Daimler to create MBUX, a system that is at the forefront of a new
wave of AI-powered automotive assistants.”
Dragon Drive powers MBUX features in 23 languages, including UK
English, US English, German, Dutch, French, Italian, Spanish,
Mexican Spanish, Mandarin, Japanese and Korean. The MBUX assistant
will first be introduced in the new 2018 A-Class, which is
available for order now and began shipping in May 2018.
For more information and images, visit the Daimler MBUX Press
Kit and Daimler A-Class Press Kit on the Daimler media portal.
Nuance Automotive specializes in conversational AI technologies
for the car, helping automotive manufacturers deliver unique user
experiences to their customers. With the Dragon Drive platform,
Nuance offers a deeply integrated, hybrid solution that can be
customized to become a smart automotive assistant that is
seamlessly integrated into the user’s connected ecosystem. Today,
Dragon Drive ships globally in more than 200 million cars across
more than 40 languages, creating conversational experiences for
Toyota, Audi, BMW, Daimler, Fiat, Ford, GM, Hyundai, SAIC, and
more. To learn more about the ways in which Dragon Drive is
amplifying the intelligence of the connected car, visit Dragon
Drive on nuance.com and stay connected on LinkedIn.
About Nuance Communications,
Inc.Nuance Communications (NASDAQ:NUAN) is the
pioneer and leader in conversational AI innovations that bring
intelligence to everyday work and life. The company delivers
solutions that can understand, analyze and respond to human
language to increase productivity and amplify human
intelligence. With decades of domain and artificial
intelligence expertise, Nuance works with thousands of
organizations – in global industries that include healthcare,
telecommunications, automotive, financial services, and retail – to
create stronger relationships and better experiences for their
customers and workforce. For more information, please visit
www.nuance.com.
Trademark reference: Nuance and the Nuance logo are registered
trademarks or trademarks of Nuance Communications, Inc. or its
affiliates in the United States and/or other countries. All other
trademarks referenced herein are the property of their respective
owners.
Contact InformationFor US
PressKate HickmanNuance Communications, Inc.Tel:
781-565-4627Email: kathryn.hickman@nuance.com
For EMEA PressVanessa RichterNuance
Communications, Inc.Tel: + 32-9-239-8031 OfficeEmail:
vanessa.richter@nuance.com
1
https://www.businessinsider.de/there-will-be-34-billion-iot-devices-installed-on-earth-by-2020-2016-5?_ga=2.211279381.1897962787.1508231831-86944957.1507641599&r=US&IR=T
2 https://www.idc.com/getdoc.jsp?containerId=IDC_P36436
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