Jostens Introduces Digital Jewelry Experience in Time for Back-to-School
31 August 2018 - 5:12AM
Jostens, the nation’s leading provider of graduation products and
custom class jewelry serving the K-12 and college education
markets, has introduced an augmented reality experience that allows
students to virtually “try on” class jewelry before buying.The
experience, called TRY by Jostens, is available in mobile and
desktop format and requires no download or fee to access and “try
on” hundreds of class jewelry designs offered by the
company. “The iconic class ring is familiar to most students,
but not all are aware of the variety of styles and range of other
class jewelry options Jostens provides, or how those options will
look on them,” said Ann Carr, Jostens Chief Marketing
Officer. “With TRY by Jostens, we’re giving students a fun
opportunity to not only become aware of their class jewelry
options, but also wear them in a virtual setting.”TRY by Jostens is
available in mobile and desktop format at Jostens.com/try, and
features over 70 types of class jewelry offered by the company,
including class rings and tags, class lockets and bracelets, and
their new line of class jewelry created in partnership with fashion
jewelry brand Sarah Chloe. Users take pictures of their hands
or necklines to then place, size, and customize digital versions of
Jostens class jewelry for their virtual “try on”
experience. “TRY by Jostens is a great example of the
innovation and love of jewelry that attracted me to Jostens in the
first place,” said Zahava Zuber, founder and CEO of fashion jewelry
brand Sarah Chloe. “Jewelry is meant to be fashionable and
fun, and TRY by Jostens helps students explore, experience, and
find the perfect style of class jewelry for them.”
About JostensJostens is a trusted partner in
the academic and achievement channel, providing products, programs
and services that help its customers celebrate moments that matter.
The company's products include yearbooks, publications, jewelry and
consumer goods that serve the K-12 educational, college and
professional sports segments. Founded in 1897 and based in
Minneapolis, Minn., Jostens is a subsidiary of Newell Brands (NYSE:
NWL) and can be found online at www.jostens.com.
About Newell BrandsNewell Brands (NYSE: NWL) is a leading
global consumer goods company with a strong portfolio of well-known
brands, including Paper Mate®, Sharpie®, Dymo®, EXPO®, Parker®,
Elmer’s®, Coleman®, Jostens®, Marmot®, Rawlings®, Oster®, Sunbeam®,
FoodSaver®, Mr. Coffee®, Rubbermaid Commercial Products®, Graco®,
Baby Jogger®, NUK®, Calphalon®, Rubbermaid®, Contigo®, First
Alert®, Waddington and Yankee Candle®. For hundreds of
millions of consumers, Newell Brands makes life better every day,
where they live, learn, work and play.
This press release and additional information about Newell
Brands are available on the company’s website,
www.newellbrands.com.
Jeff Peterson
JOSTENS
9528303348
jeff.peterson@jostens.com
Newell Brands (NASDAQ:NWL)
Historical Stock Chart
From Apr 2024 to May 2024
Newell Brands (NASDAQ:NWL)
Historical Stock Chart
From May 2023 to May 2024