Give the Gift of Creativity with New
Elmer's® Glow in the Dark Squishies!
ATLANTA, Oct. 9, 2023
/PRNewswire/ -- Elmer's®, the #1 glue brand for crafts in school
and at home and part of Newell
Brands' global portfolio of brands, is launching an
extension of its current Squishies collection to include a new
Glow in the Dark offering, so kids can squish them, squeeze them,
and watch them glow. Just in time for holiday gifting season, kids
ages 6 and up can channel their creativity with this hands-on
activity that goes beyond the traditional playtime experience.
Experience the full interactive Multichannel News Release here:
https://www.multivu.com/players/English/9011058-elmers-glow-in-the-dark-squishies/
When mixing Elmer's Secret Solution with various colors and glow
in the dark glue pens, there is even more customization options and
room for imagination for kids to create their characters in 60
minutes. Using the included UV light, kids will be able to super
charge their Glow in the Dark Squishies, bringing new ways for them
to play with the 80 mystery characters, including 12 rare ones that
they can create and collect. Kids can play and swap their creations
with friends as they aim to gather all the characters for the
ultimate adventure.
"After seeing the excitement kids had for Elmer's Squishies, we
decided to expand the collection to offer kids a glow in the dark
option, providing new and exciting ways to stretch their
imaginations and encourage productive play," said Gina Lazaro, Vice President, Brand Management, Learning & Development at
Newell Brands. "Whether kids are playing by themselves or with
friends, Glow in the Dark Squishies are an engaging way for kids to
channel their creative minds, with even more ways to play to come
in 2024."
Kids can extend their interactive play with Glow in the Dark
Squishies into the digital world, by heading
to Squishtopia.com, where they can explore, play games,
discover more about the characters they've created in real life and
expand and track their collections digitally.
Elmer's Glow in the Dark Squishies can be purchased
at Amazon and Walmart starting at $14.99 for a two-pack. For more information on
Elmer's Squishies, head to www.elmers.com or
visit TikTok or Instagram.
About Elmer's®
Elmer's® Products, Inc., has been providing creative adhesive
solutions that support success and turn ideas into reality. By
continuing to develop innovative new products, Elmer's® has become
the trusted brand when it comes to fueling creativity and providing
outstanding product performance in the classroom, at home and at
the craft table. Elmer's® inspires people to
create, build and learn for life. For more information,
visit www.elmers.com.
About Newell Brands
Newell Brands (NASDAQ: NWL) is a leading global consumer goods
company with a strong portfolio of well-known brands, including
Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial
Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO,
Elmer's, Oster, NUK, Spontex and Campingaz. Newell Brands is
focused on delighting consumers by lighting up everyday
moments.
This press release and additional information about Newell
Brands are available on the company's
website, www.newellbrands.com.
Laura McLeod
+1 (404) 538-1305
laura.mcleod@newellco.com
Haneen Kawasmeh
+1 (773) 302-9673
haneen.kawasmeh@zenogroup.com
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SOURCE Newell Brands