Phunware Announces New Data and Knowledge Graph Products
21 May 2019 - 9:30PM
Business Wire
New MaaS platform capabilities allow customers
to create unique audiences for real-time targeting and 1:1
interactions globally
Phunware, Inc. (NASDAQ: PHUN), a fully-integrated enterprise
cloud platform for mobile that provides products, solutions, data
and services for brands worldwide, today announced a new suite of
data and knowledge graph products for its Multiscreen as a Service
(MaaS) platform that enable key insights into mobile audience
engagement and monetization through expanded data
relationships.
During the first quarter of 2019, our MaaS platform reached over
1 billion unique devices per month and processed an average of over
4 billion events per day worldwide, utilizing near real-time data
processing pipelines, enrichment capabilities and a connected data
model to provide a broad base of data capabilities and analysis for
brands and digital marketers.
The new product releases, which expand Phunware’s data model
with entities including media interactions, indoor wireless network
events and in-application consumption and usage events, come in
conjunction with a key scale milestone in which its MaaS platform
now reaches more than 130 million unique devices monthly via
directly-sourced, high-quality location data. This rich location
data, coupled with Phunware’s updated open ontology, enables brands
and digital marketers leveraging the platform to unlock new
actionable insights while gaining unparalleled visibility into
their mobile user engagement and location-based audiences.
“We are extremely excited releasing the next iteration of our
company’s knowledge graph and ontology for MaaS,” said Matthew
Lindenberger, EVP of Product Management & Engineering of
Phunware. “Our connected data model, coupled with its high-quality
location awareness both indoors and outdoors, is paramount to our
customers’ success in engaging and monetizing their mobile
audiences while driving core business results within their physical
and virtual properties.”
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About Phunware, Inc.
Everything You Need to Succeed on Mobile — Transforming Digital
Human Experience
Phunware, Inc. (NASDAQ: PHUN), is the pioneer of
Multiscreen-as-a-Service (MaaS), a fully integrated enterprise
cloud platform for mobile that provides companies the products,
solutions, data and services necessary to engage, manage and
monetize their mobile application portfolios and audiences globally
at scale. Phunware’s Software Development Kits (SDKs) include
location-based services, mobile engagement, content management,
messaging, advertising, loyalty and rewards (PhunCoin), and
analytics, as well as a mobile application framework of
pre-integrated iOS and Android software modules for building
in-house or channel-based mobile application and vertical
solutions. Phunware helps the world’s most respected brands create
category-defining mobile experiences, with more than one billion
active devices touching its platform each month. For more
information about how Phunware is transforming the way consumers
and brands interact with mobile in the virtual and physical worlds,
visit https://www.phunware.com, https://www.phuncoin.com and follow
@phunware and @phuncoin on all social media platforms.
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PR & Media Contact:Sarah MillerE:
smiller@axis-entertainment.comT: 310 286.2220
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