Thai Airways has signed a long-term
distribution renewal with Sabre as well as adding the technology
provider's data consultancy services
SOUTHLAKE, Texas, April 17,
2023 /PRNewswire/ -- Sabre Corporation (NASDAQ:
SABR), a leading software and technology provider that powers
the global travel industry, today announced a renewed distribution
agreement with Thai Airways. The flag carrier will also be using
Sabre's robust data combined with its consultancy services to help
it accelerate recovery.
The Global Distribution System (GDS) renewal ensures that
Sabre-connected travel agencies will continue to have access to
Thai Airway's content globally, while enabling the airline to
retain its reach across Sabre's valuable network of global travel
buyers and intermediaries. Meanwhile, Thai Airways will also be
taking advantage of Sabre's extensive global booking data to help
it identify recovery and growth opportunities.
"As we continue to ramp up operations and resume international
flights, it is essential to us that we are able to continue to
distribute our fares, offers and itinerary to travel agents, and
their customers, across the world," said Mr. Korakot Chatasinga,
Chief Commercial Officer, Thai Airways. "We're thrilled to have
renewed our distribution deal with Sabre at the same time as being
able to harness the power of Sabre's robust booking data and
industry expertise."
Primarily operating from Suvarnabhumi Airport as well as its
secondary hub in Phuket, Thai
Airways typically serves around 40 international destinations, and
is a founding member of the Star Alliance, the world's largest
global airline alliance. It has so far resumed a significant
proportion of its pre-pandemic international flights and is forging
ahead with further recovery and growth plans. With Thailand surpassing its tourist number targets
last year, and expecting further recovery, particularly from the
Chinese travel market, Thai Airways is poised to play an important
role in future industry growth.
"We're delighted that Sabre will continue to be a key part of
Thai Airways' journey as the carrier, and the country, continue to
experience strong travel demand," said Rakesh Narayanan, Vice President, Regional
General Manager, Asia Pacific,
Travel Solutions Airline Sales. "Our booking data includes detailed
insights on itinerary, origin, connection, passenger type, length
of stay and other booking patterns. However, it's important not
just to have access to such data, but to be able to interpret and
make the best use of it to support an airline's business strategy
and growth. Sabre will be providing consulting services to help
identify areas of potential opportunity for Thai Airways to
increase efficiencies and enhance future revenue."
About Thai Airways
Thai Airways International
Public Company Limited (THAI) is a public company registered in The
Securities Exchange of Thailand
since 1991 with the Ministry of Finance as a dominant shareholder
of more than 50%. THAI operates an airline business that
transports passengers, goods, parcels, and post through air
transportation via Thai's major cities to primary cities around the
world. From schedule flights to charter flights and through its
alliances, THAI operates through Suvarnabhumi Airport
as its main hub for all flight routes. As Thailand's national airline, it aims to be
"The First Choice Carrier with touches of THAI," representing its
focus on building shared value while concentrating on customer
satisfaction.
About Sabre Corporation
Sabre Corporation is a leading software and technology
company that powers the global travel industry, serving a wide
range of travel companies including airlines,
hoteliers, travel agencies and other suppliers. The company
provides retailing, distribution and fulfilment solutions that help
its customers operate more efficiently, drive revenue and offer
personalized traveller experiences. Through its leading travel
marketplace, Sabre connects travel suppliers with buyers from
around the globe. Sabre's technology platform manages more than
$260B worth of global travel spend
annually. Headquartered in Southlake, Texas, USA, Sabre serves customers in more
than 160 countries around the world. For more information
visit www.sabre.com.
SABR-F
Contacts:
Media
Kristin
Hays
kristin.hays@sabre.com
Heidi Castle
heidi.castle@sabre.com
Investors
Brian
Roberts
sabre.investorrelations@sabre.com
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SOURCE Sabre Corporation