NEW YORK, Aug. 12, 2020 /PRNewswire/ -- For 100 years,
Scholastic has provided stories and information that help children
understand current events and contemporary issues, first as a
classroom magazine in 1920 and today as the world's largest
publisher and distributor of children's books and educational
materials. In the Company's centennial year, Scholastic is
launching a new resource on Instagram to help parents and teachers
answer kids' most pressing life questions:
@scholasticbookshelf. The Scholastic Bookshelf, free and
live on Instagram today, is the latest expression of the Company's
mission to help parents and teachers support children's exploration
of the world. Guided by a Scholastic credo that emphasizes the
worth and dignity of all individuals, a respect for facts and
logical thinking, and the importance of fair discussion, the
Scholastic Bookshelf leverages the power of story to help children
broaden their minds, challenge their imaginations, and navigate an
increasingly complex world.
While 61 percent of parents and teachers often use stories,
books, and articles to help have conversations with
childreni, they are turning more and more to advice on
social media—roughly three in four millennial parents turn to
social media for parenting advice at least three to six times a
weekii. The Scholastic Bookshelf reaches parents and
teachers where and when they are seeking guidance, with excerpts
from over 60 Scholastic stories accessible with a few simple
swipes, and an invitation to discover related stories on
Scholastic.com. Through exhaustive qualitative and quantitative
research and robust social listening, the Company has identified
those topics that are on the minds of parents and teachers today,
and tapped the expertise of Scholastic's educators and editors to
curate the best Scholastic books and classroom magazine articles to
address a comprehensive and diverse range of topics. This includes
evergreen subjects such as anxiety, empathy, bullying, and
imagination, to timely topics like race, diversity, and even
illness.
"The people of Scholastic were focused on the same thing in 1920
that we are today—understanding what matters most in a child's life
and providing them with powerful stories and information that
support their learning journey," said Richard Robinson, Chairman, President, and CEO
of Scholastic. "This might lead to a favorite book, a stimulating
magazine article, or an interesting topic on the Scholastic
Bookshelf. We are always seeking new ways to connect kids with the
stories that help them better understand themselves and the world
around them. This is what keeps us relevant and has driven us every
day for the past 100 years."
The Scholastic Bookshelf is backed by a storied history of being
at the forefront of presenting topical and complex issues in
age-appropriate books and classroom materials for kids, teachers,
and families. The Company has long been committed to addressing
these topics in its vast portfolio of classroom magazines and trade
titles, while simultaneously amplifying the voices of historically
underrepresented groups and creators. From Book Clubs and Fairs to
Scholastic Learn at Home, Scholastic continually pivots to
provide access to stories and educational resources in the moments
that matter—and the Scholastic Bookshelf is the latest resource
that addresses what's on the minds of parents and teachers.
"Our work never stops," said Robinson. "It must always be made
contemporary, relevant, and part of our ongoing drive to provide
information that engages and informs young people in a balanced,
thoughtful way."
Instagram users can follow @scholasticbookshelf to
explore; clicking on topics will lead to a curated selection of
Scholastic book or classroom magazine excerpts that parents and
teachers can use to start and guide a conversation with a
child.
About Scholastic:
For 100 years, Scholastic Corporation (NASDAQ: SCHL) has been
encouraging the personal and intellectual growth of all children,
beginning with literacy. Having earned a reputation as a trusted
partner to educators and families, Scholastic is the world's
largest publisher and distributor of children's books, a leading
provider of literacy curriculum, professional services, and
classroom magazines, and a producer of educational and entertaining
children's media. The Company creates and distributes bestselling
books and e-books, print and technology-based learning programs for
pre-K to grade 12, and other products and services that support
children's learning and literacy, both in school and at home. With
15 international operations and exports to 165 countries,
Scholastic makes quality, affordable books available to all
children around the world through school-based book clubs and book
fairs, classroom libraries, school and public libraries, retail,
and online. Learn more at www.scholastic.com.
i Based on poll conducted with Morning Consult
fielded from October 11-14, 2019,
among a national sample of 931 parents and teachers
ii Meet the (Millennial) Parents Report, Crowdtap
2015
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SOURCE Scholastic