Enables publishers to account for their
deduplicated audience footprint across desktop, mobile
and social
NEW
YORK, Oct. 26, 2023 /PRNewswire/ -- Comscore
(NASDAQ: SCOR) a global, trusted partner for planning, transacting,
and evaluating media today announced the inclusion of social
metrics in its Media Metrix Multi-Platform suite which
provides a deduplicated view of audiences across desktop, mobile,
and social to enable publishers and brands to measure their
comprehensive total digital population.
By providing a complete view of digital audiences, Comscore's
new Social Incremental enhancement enables agencies to achieve
channel optimization and publishers to better position the complete
reach of their properties for partners to transact on.
"We take enormous pride in the scale of our highly engaged
audiences on social media. We're thrilled to finally be able to
showcase a holistic view of our readership, no matter where they
consume our content," said Wesley
Bonner, SVP Marketing & Audience Development at Bustle
Digital Group.
"Buzzfeed has built significant scale both on our own
properties and offsite across all major social
platforms…and Comscore's Social Incremental reporting will allow us
to demonstrate how we can deliver strong value to our
partners both on our own sites and now also through our huge social
reach," said Jörn Rose, Director of Platform Growth
Analytics at BuzzFeed.
"iHeart is excited to add social media fans into our Comscore
audience, because these are some of our most vital and fastest
growing audiences," said Conal
Byrne, CEO of iHeartMedia's Digital Audio Group. "Also,
notably, the scale of this social media audience is totally unique
to iHeartMedia in the audio space: We are the only audio company in
the country with this massive, engaged audience across all social
platforms – driving home the fact that we are a companionship
company like none other."
With this release, Comscore is redefining the landscape of
audience measurement. "Comscore's methodology streamlines data with
precision and uncovers interconnections across platforms, enabling
us to deliver unique reach metrics that now include social," said
Greg Dale, COO at Comscore. "It's a
solution only made achievable by the massive scale of Comscore's
proprietary digital panel. Our Social Incremental methodology,
which is inherently privacy-first, allows publishers with
significant social presence to capture and monetize the full value
of their deduplicated audiences across their entire footprint."
Brands, agencies and publishers can tap into these expanded
metrics for audience overlap analysis, combined total audience
reach, deduplicated social reach, and customer centric
reporting to inform decision making.
Comscore's Digital Industry Rankings will now report on the
traffic inclusive of Social for entities that have worked with
Comscore to activate this complete measurement.
About Comscore
Comscore (NASDAQ: SCOR) is a global,
trusted partner for planning, transacting, and evaluating media
across platforms. With a data footprint that combines digital,
linear TV, over-the-top and theatrical viewership intelligence with
advanced audience insights, Comscore empowers media buyers and
sellers to quantify their multiscreen behavior and make meaningful
business decisions with confidence. A proven leader in measuring
digital and TV audiences and advertising at scale, Comscore is the
industry's emerging, third-party source for reliable and
comprehensive cross-platform measurement.
Media Contact
Andrew
Young
KCSA Strategic Communications
comscore@kcsa.com
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SOURCE Comscore, Inc.