NEW YORK, May 26, 2016 /PRNewswire/ -- YOU On Demand
Holdings, Inc. (NASDAQ: YOD) ("YOU On Demand" or "YOD" or the
"Company"), a premium content Video On Demand service provider in
China evolving into a global,
mobile-driven, consumer management platform for both enterprises
and consumers, announced today that the Company, through its PRC
subsidiary Tianjin Sevenstarflix Network Technology Limited ("SSF")
and BPO Global Company Ltd. ("BPO"), a global exporter of Korean
products, have entered into a strategic partnership for the sale
and distribution of Korean goods and products into Mainland
China.
Utilizing many of China's
online and cross-border trading and exchange platforms including
TEEX (http://www.e-exchanging.com/), BPO will operate an exclusive
"South Korean Zone" which will offer South Korean-made products,
while YOU On Demand will lead business development and content
commerce marketing services which infuses content throughout the
entire shopping experience. This engaging and high
sell-through approach to marketing first evokes a purchasing desire
through content and then satisfies that desire right away by
providing a shopping opportunity. YOU On Demand will use
content commerce marketing to promote BPO's product categories,
throughout YOD's multimedia, social networking and
e-commerce-enabled network.
Commenting on the partnership, Bing Yang, President of YOU On
Demand's newly formed Video Commerce division, stated "South Korean
brands, once considered to be a niche market in China, offer a wide range of products at
competitive prices, which accounts for their swelling
popularity. For example, cosmetic exports to China from
South Korea surged 250
percent last year, and accounted for almost one-fourth of all
of China's imported cosmetics,
according to the Korean International Trade Association.
The ability to leverage Korean celebrities and TV shows—which
are massively popular in China—has also been one of the major
reasons many Korean brands have been able to surge ahead in
China. YOU On Demand and BPO will
be targeting the explosive growth of Korean products and culture in
China and will be the exclusive
providers of Korean products on multiple cross-border trading and
exchange platforms."
About YOU On Demand Holdings, Inc.
(http://corporate.yod.com)
YOU On Demand (NASDAQ: YOD) is leveraging and optimizing
its current operations as a premium content Video On Demand service
provider in China by evolving into
a global, B2B2C, mobile-driven, consumer management platform for
both enterprises and consumers. By aiming to establish the
world's premier multimedia, social networking and
e-commerce-enabled network with the largest global effective
connected user base, YOU On Demand, through this expanded,
cloud-based, ecosystem of connected screens combined with strong
partnerships with leading global providers, will be capable of
delivering a vast array of YOD–branded products and services to
enterprise customers and end-use consumers - anytime and anywhere,
across multiple platforms and devices.
YOU On Demand has content distribution agreements in place with
many of Hollywood's top studios including Disney Media
Distribution, Paramount Pictures, NBC Universal and Twentieth
Century Fox Television Distribution, Miramax, as well as a broad
selection of the best content from Chinese filmmakers. In
addition, the Company has governmental partnerships and licenses as
well as numerous JV partnerships and strategic cooperation
agreements with an array of distribution and content partners in
the global new media space. YOU On Demand is headquartered in both
New York, NY and Beijing, China.
Safe Harbor Statement
This press release contains
certain statements that may include "forward looking statements."
All statements other than statements of historical fact included
herein are "forward-looking statements." These forward looking
statements are often identified by the use of forward-looking
terminology such as "believes," "expects" or similar expressions,
involve known and unknown risks and uncertainties. Particular
forward-looking statements in this release include statements
regarding the effects of the business partnership with BPO.
Although the Company believes that the expectations reflected in
such forward-looking statements are reasonable, they do involve
assumptions, risks and uncertainties, and these expectations may
prove to be incorrect. You should not place undue reliance on these
forward-looking statements, which speak only as of the date of this
press release. The Company's actual results could differ materially
from those anticipated in these forward-looking statements as a
result of a variety of factors, including those discussed in the
Company's periodic reports that are filed with the Securities and
Exchange Commission and available on its website
(http://www.sec.gov). All forward-looking statements attributable
to the Company or persons acting on its behalf are expressly
qualified in their entirety by these factors. Other than as
required under the securities laws, the Company does not assume a
duty to update these forward-looking statements.
CONTACT:
Jason
Finkelstein
YOU On
Demand
212-206-1216
jason.finkelstein@yod.com
@youondemand
corporate.yod.com
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SOURCE YOU On Demand Holdings, Inc.