Annual awards ceremony hosted by the 4A's, the industry's
leading trade association, recognizes excellence in marketing
strategy
NEW YORK, Sept. 22, 2021 /PRNewswire/ --
(NASDAQ:STGW): Stagwell today announced three of its
agencies, Anomaly, Colle McVoy, and
10 Thousand Design, received recognition at the 2021 Jay Chiat
Awards, an annual celebration of the best strategic thinking in
marketing, media and advertising around the world. The awarded
campaigns include work for MELĒ Skincare, Obie, and
Houston White, and illustrate the
transformative value for clients and consumers when marketing
strategy blends purposeful creative with keen consumer
insights.
"Our network knows that a smart strategic insight can be the
differentiator between bottom-of-the-barrel creative work and the
kind of transformative marketing that moves culture -- and the
consumer," said Mark Penn, Chairman
and CEO, Stagwell. "I am proud that every one of this year's
winners takes that spirit of innovation and brings it to bear
against real-world issues."
Anomaly received three awards at this year's ceremony,
including:
- Gold Award for National Strategy and a Bronze
Award for Product/Service Creation Strategy for its campaign "A
Scientific Breakthrough: The Science of Melanin-rich Skin," created
in partnership with MELĒ Skincare, a Unilever brand. Recognizing
that while skincare marketing has evolved to include diverse
figures, the products themselves have not, the team partnered with
Unilever to create MELE, a new skincare brand designed to fill the
void of products designed for darker shades of skin. Within 6
months of launch, 5 of 7 MELĒ Skincare products received
competitive awards from major publications, and all available
products received above 4.6 stars and over 1000 positive customer
reviews.
- Silver Award for Healthcare Strategy awarded for
Anomaly's partnership with BabyMed founder Dr. Amos Grunebaum to conceive and create Obie, a
first-of-its kind fertility and pregnancy app that helps couples
identify barriers to pregnancy and manage their fertility journeys.
Anomaly led product positioning, development of the business model,
and brand strategy, design, and identity. Anomaly collaborated with
YML, another agency in the Stagwell network, to build the
digital product.
Additionally, Minneapolis-based
creative agency Colle McVoy
and design firm 10 Thousand Design shared an honorable
mention in the Product/Service Creation Strategy category for their
work with Houston White, which
unifies the entrepreneur's community hub, retail space, and apparel
and accessories businesses under one brand, "Houston White Men's Room." The agencies'
expertise and insights helped bolster the brand and design work,
delivering a final identity that positions HWMR for national
growth.
The Jay Chiat awards are hosted annually by the 4A's, the
advertising industry's foremost trade association. Anomaly and
Colle McVoy have both won the award
in previous years.
Last month, MDC Partners Inc. and Stagwell Marketing Group LLC
combined to form Stagwell, the challenger holding company built to
transform marketing.
About Stagwell Inc.
Stagwell is the challenger holding
company built to transform marketing. We deliver scaled creative
performance for the world's most ambitious brands, connecting
culture-moving creativity with leading-edge technology to harmonize
the art and science of marketing. Led by entrepreneurs, our
10,000+ specialists in 24+ countries are unified under a single
purpose: to drive effectiveness and improve business results for
their clients.
For more information, visit www.stagwellglobal.com.
Contact:
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Beth Sidhu
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Beth.Sidhu@stagwellglobal.com
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202-423-4414
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SOURCE Stagwell Inc.