Latham Takes the Plunge With L.C. Williams & Associates
22 August 2024 - 1:15AM
Signaling a new era of investment in its business, brand and
channel partners, Latham Group, Inc. [NYSE:SWIM], the leading
designer, manufacturer and marketer of in-ground residential
swimming pools in North America, Australia, and New Zealand, has
partnered with Chicago-based L.C. Williams & Associates (LCWA)
as its public relations agency of record. This strategic engagement
promises to elevate Latham’s brand visibility, enhance customer
engagement and reinforce the company’s position as the industry
leader.
Under the terms of the new partnership, LCWA will oversee and
execute a comprehensive public relations strategy that includes
media relations, thought leadership, influencer collaboration and
brand storytelling. With more than 30 years of experience, the
full-service firm consistently ranks among the top agencies in the
country specializing in promoting home/housewares and building
products (O’Dwyer’s), specifically in the outdoor living space, and
earned a spot on Forbes’ list of “America’s Best PR Agencies.”
“LCWA’s extensive experience in the home and lifestyle sectors,
coupled with its innovative approach to public relations, makes it
an ideal partner for Latham as we continue to expand our market
presence and product offerings,” said Scott Rajeski, President and
CEO of Latham Group, Inc. “As Latham continues to grow, we believe
that LCWA’s deep understanding of our industry and audiences will
play a critical role in driving awareness and adoption of both
fiberglass pools and automatic safety covers, further accelerating
market conversions, strengthening our brand and connecting with our
customers in meaningful ways.”
At the forefront of innovation in the pool industry for more
than six decades, Latham offers a diverse range of high-quality
products that cater to the needs of leisure-loving homeowners,
including fiberglass and vinyl liner in-ground pools and plunge
pools, replacement liners for in-ground and above-ground pools, and
a range of solid, mesh and automatic safety pool covers. The
company’s focus on providing top-quality products, competitive lead
times and customer-centric service has made it a preferred
manufacturer in its category.
“Latham has a long-standing reputation for innovation,
manufacturing excellence and customer satisfaction that has earned
it a trusted name in the industry,” said Kim Blazek Dahlborn,
President and CEO of LCWA. “We are eager to leverage our expertise
and strong industry connections to further amplify Latham’s brand
story and positively impact the company’s ambitious growth
objectives.”
Public relations initiatives are already underway with expanded
outreach and activations planned for 2025. For more information
about Latham and its innovative swimming pool solutions, visit
www.lathampool.com.
About Latham, the Pool CompanyHeadquartered in
Latham, NY, Latham Group, Inc., is the largest designer,
manufacturer, and marketer of in-ground residential swimming pools
and pool accessories in North America, Australia, and New Zealand.
With over 60 years of experience and a coast-to-coast operations
platform across 24 locations, the company offers a broad range of
pool products, including fiberglass, vinyl liner, and automatic
safety covers, all designed to provide homeowners with the highest
quality and value. For more information, visit
www.lathampool.com.
Contact: Sara Camp or Abigail CoxL.C. Williams & Associates
800/837-7123 or 312/565-3900scamp@lcwa.com or acox@lcwa.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/06822315-7859-4968-b162-3ac3bbf9565c
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