NEW
YORK, Feb. 21, 2024 /PRNewswire/ --
ActionIQ, the leading Composable Customer Data Platform
(CDP), announced today it has been named a Visionary on the
inaugural Gartner® Magic Quadrant™ for CDPs,
identifying those solutions that help connect a brands' customer
data with personalized experiences. Gartner recognized ActionIQ on
its ability to execute and completeness of vision.
"Being recognized as a Visionary in this inaugural Magic
Quadrant by Gartner is, we feel, a significant validation of our
strategic approach and the outstanding efforts of our team and,
unlike bundled CDPs, reverse ETL tools, and marketing clouds,
underscores the tangible benefits our composable CDP platform
offers clients," said Tasso
Argyros, CEO and co-founder of ActionIQ.
ActionIQ client Atlassian Corporation (NASDAQ:
TEAM), a leading provider of team collaboration and productivity
software, moved from using a legacy bundled CDP to harnessing the
power of ActionIQ's composable CDP, leading to remarkable
accomplishments including a 71% increase in customer conversion
rates and an 65% reduction in campaign production time.
"ActionIQ has transformed our operations," said Glen Shillinglaw, Global VP of Marketing
Operations at Atlassian. "With our previous, non-composable
solution, data movement was costly, system performance lagged, and
it struggled to match our scale."
ActionIQ allows clients to:
- Build smart audiences using data from any source
- Personalize customer interactions in real-time
- Orchestrate customer journeys across any channel
- Activate customer data from data warehouses into marketing and
customer experience tools without making copies
- Resolve identities and drive more efficient ad spend
- Enhance GenAI models with real context from the customer
experience
"ActionIQ is capable of tremendous scale and this makes us
appealing to enterprises, unlike many CDPs and
alternate approaches," said Justin Dabrabant,
Chief Product Officer at ActionIQ. "However, our client profile is
extremely diverse.
Discover why ActionIQ is a Visionary in the Gartner Magic
Quadrant for Customer Data Platforms with this complimentary
report. Magic Quadrant reports are a culmination of rigorous,
fact-based research in specific markets, providing a wide-angle
view of the relative positions of the providers in markets where
growth is high and provider differentiation is distinct.
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and service mark of Gartner, Inc. and/or its affiliates in the U.S.
and internationally, Magic Quadrant and PEER INSIGHTS are
registered trademarks of Gartner, Inc. and/or its affiliates and
are used herein with permission. All rights reserved. Gartner does
not endorse any vendor, product, or service depicted in our
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select only those vendors with the highest ratings or other
designation. Gartner research publications consist of the opinions
of Gartner's research organization and should not be construed as
statements of fact. Gartner disclaims all warranties, expressed or
implied, with respect to this research, including any warranties of
merchantability or fitness for a particular purpose. Gartner, Magic
Quadrant for Customer Data Platforms, By Lizzy Foo Kune, Benjamin Bloom, Rachel Smith, Adriel Tey, Suzanne
White, David Walters,
14 February 2024
About ActionIQ
ActionIQ, the leading Composable
Customer Data Platform is designed for enterprise brands who want
to grow faster and deliver meaningful experiences for their
customers. Built for data in constant motion, ActionIQ's unique
composable architecture gives marketers easy and secure ways to
activate data anywhere in the customer experience while keeping
data securely where it lives. Unify data from any source, build
smart audiences, resolve customer identities, and design
personalized interactions that unlock revenue across the entire
customer lifecycle – all while helping technical teams extend
existing technology investments to manage data governance, costs,
and performance. Enterprise brands such as Albertsons, Atlassian,
Bloomberg, DoorDash, HP, and many more use ActionIQ to drive growth
through extraordinary customer experiences. Learn more at
actioniq.com.
For media inquiries, please contact:
Lane Buschel
TrueStoryPR for ActionIQ
lane@truestorypr.com
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SOURCE ActionIQ