'Travelocity Partner Network' Adds Southwest Airlines to Its Private Label Booking Roster
31 March 2004 - 12:30AM
PR Newswire (US)
'Travelocity Partner Network' Adds Southwest Airlines to Its
Private Label Booking Roster Online Travel Service to Provide
Leading Low Cost Airline With Best-in-Class Cruise Products, Great
Deals SOUTHLAKE, Texas, March 30 /PRNewswire/ -- Travelocity(R)
today announced an agreement with Dallas-based Southwest Airlines
making Travelocity the exclusive supplier of cruises for Southwest
Airlines. Beginning today, Travelocity will provide cruise content
to Southwest Airlines via its Web site, http://www.southwest.com/ .
This move broadens Travelocity's distribution for its cruise
suppliers and, for the first time, provides Southwest Airlines a
best-in-class cruise product for its customers. (Logo:
http://www.newscom.com/cgi-bin/prnh/20040325/DATH004LOGO-a
http://www.newscom.com/cgi-bin/prnh/20040325/DATH004LOGO-b ) The
addition of Southwest Airlines to the TRAVELOCITY PARTNER
NETWORK(SM), the company's private label booking service, continues
the expansion of Travelocity's distribution reach. Travelocity
already has distribution agreements in place with several leading
online retailers, including America Online and Yahoo! Furthermore,
Travelocity continues to leverage sister company Site59's
experience as an ASP for a numberof travel-related Web sites. "This
partnership with Southwest Airlines through our private label
booking service is a monumental move both for us and for our cruise
suppliers," said Richard Harris, vice president of strategy and
business development for Travelocity. "Our cruise partners will see
the benefit of connecting with this leading airline, while
Southwest Airlines customers will have access to some of the best
cruise offers available -- along with a terrific shopping
experience." Travelocity will provide a comprehensive suite of its
product offerings to Southwest Airlines and its customers,
including Intelli-Deck(TM), which displays views of specific ship
features; clickable deck plans and cruise reviews by fellow
travelers. "We continue to bring our customers the best products,
the best service and the best values, which is why we chose to
partner with Travelocity and their rich offering of the leading
cruise brands," said Kevin Krone, Southwest Airlines vice president
of interactivemarketing. "We look forward to fostering a
significant cruise relationship with them -- one that is mutually
beneficial for each company as well as our mutual partners in the
cruise industry." About Travelocity Travelocity(R), with 41 million
registered users, booked nearly $4 billion of travel in 2003. Every
day Travelocity negotiates thousands of great travel deals with the
world's most reputable airlines, hotels, car rental companies,
cruise lines, ground transportation providers, and popular
destination attractions such as theme parks, ski resorts and
theaters. Additionally, Travelocity offers access to special rates
for weekend getaways and dynamic packages through its Last Minute
Deals and TotalTrip(SM) shopping engines, and provides customer
service support over the phone 24 hours a day. Travelocity's
industry-leading technology and wealth of straight-talking, honest
information allows travelers to make informed decisions and have
more rewarding travel experiences. Through Travelocity
Business(SM), companies can better manage business travel, lowering
costs and expanding options for travelers, while the Travelocity
Partner Network(SM) further distributes Travelocity's products
through an array of channels. Based in Southlake, Texas,
Travelocity also powers international travel Web sites in seven
languages and has been recognized worldwide for its consumer
advocacy and global leadership in online travel. More information
about Travelocity is available at http://www.travelocity.com/ .
Travelocity is owned by Sabre Holdings Corporation (NYSE:TSG), a
world leader in travel commerce. More information about Sabre
Holdings is available at http://www.sabre-holdings.com/ . About
Southwest Airlines Southwest Airlines (NYSE:LUV) is the nation's
largest carrier in terms of scheduled domestic departures. The
airline currently serves 59 airports in 58 cities in 30 states.
Based in Dallas, Southwest currently operates 2,800 flights a day
and has 34,000 employees systemwide. The carrier will begin service
to Philadelphia on May 9, 2004. CONTACT: Judy Haveson ()
212/554-7425 Amanda Borichevsky () 972/488-4790
http://www.newscom.com/cgi-bin/prnh/20040325/DATH004LOGO-a
http://www.newscom.com/cgi-bin/prnh/20040325/DATH004LOGO-b
http://photoarchive.ap.org/ DATASOURCE: Travelocity CONTACT: Judy
Haveson, +1-212-554-7425, or , or Amanda Borichevsky,
+1-972-488-4790, or , both for Travelocity Web site:
http://www.travelocity.com/ http://www.southwest.com/
http://www.sabre-holdings.com/
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