Upland Altify Named in Landscape Report for Account-Based Selling Technologies
13 June 2023 - 11:05PM
Business Wire
Account-based selling is a winning strategy for
complex B2B sales
Upland Software, Inc. (Nasdaq: UPLD) has been named in
Forrester’s report, The Account-Based Selling Technologies
Landscape, Q2 2023 for its account planning software, Altify.
“Simplifying complex selling, building trust, and growing
revenue are major sales challenges, especially in today’s climate.
Our account-based selling software guides B2B sellers to better
understand their customers, helping them deliver value, generate
pipeline, and increase win rates,” said Nigel Cullington, VP of
Marketing for Sales Effectiveness solutions at Upland.
Altify combines innovative Salesforce-native technology with
expert strategy and methodology for account planning, opportunity
management, and more. Key capabilities include:
- Account Manager: Grow your footprint and increase
pipeline within accounts by creating a deep understanding of the
buyer’s business pressures, goals, and obstacles to plan long term
growth.
- Opportunity Manager: Guide salespeople to identify the
right deals and align with customers to win more
opportunities.
- Relationship Map: Enable salespeople to navigate complex
buying groups, map key relationships, and identify people with
influence to increase win rates.
- Process Manager: Lead salespeople to follow a structured
process to unlock sales cycles that beat targets and quotas.
About Upland Software
Upland helps global businesses accelerate digital transformation
with a powerful cloud software library that provides choice,
flexibility, and value. Our growing library of products delivers
the "last mile" plug-in processes, reporting, and job specific
workflows that major cloud platforms and homegrown systems don’t
provide. We focus on specific business challenges and support every
corner of the organization, operating at scale and delivering quick
time to value for our ~1,800 enterprise customers. To learn more,
visit www.uplandsoftware.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20230613243094/en/
Tiffany Young media@uplandsoftware.com
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