AccuWeather.com Selects WebSideStory to Improve the Online Customer Experience
17 July 2006 - 10:00PM
PR Newswire (US)
World's Leading Commercial Weather Service Uses HBX Analytics to
Provide More Relevant Content and Services, Forecast Advertising
Inventory SAN DIEGO, July 17 /PRNewswire-FirstCall/ --
WebSideStory, Inc. (NASDAQ:WSSI), a leading provider of on-demand
digital marketing and real-time enterprise analytics solutions,
today announced that AccuWeather.com, the world's leading
commercial weather service, is using the company's award-winning
on-demand web analytics solution to improve the customer experience
and better forecast online advertising inventory. AccuWeather.com,
which serves more than 250,000 clients worldwide, selected HBX
Analytics after an extensive review of several major vendors.
"WebSideStory won our business for several reasons -- they have
innovative products, stellar customer support, and an experienced
consulting team that really understood what we were trying to
accomplish online," said Dr. Joel Myers, founder, president and CEO
of AccuWeather.com, headquartered in State College, Penn. "In
addition, the company is a proven market leader with a strong
vision for the future." AccuWeather.com is using HBX Analytics to
pinpoint key visitor behavior patterns, including what content,
products, services and information visitors are most interested in,
as well as what links visitors use to go deeper into the site.
AccuWeather.com uses this information to guide its content
development and placement, ensuring that visitors are always
presented with the most relevant content possible, and to help
improve web site design and navigation. AccuWeather.com has been
able to realign resources based on visitor preferences -- for
example, it recently shifted resources away from a section of the
site that was found to have very low visitor interest.
AccuWeather.com executives and others across the organization have
HBX Analytics open on their desktop throughout the day to keep
track of key usage patterns, according to Robert Henry, Director of
AccuWeather.com. "With HBX Analytics, we are able to understand
what users are doing on our site better than we ever have in the
past," Henry said. "This has helped us make better business
decisions about content and design and to provide the best possible
experience for our customers." AccuWeather.com also uses HBX
Analytics to 1) forecast traffic and pages views to certain
portions of the site -- such as the 'Hurricane Center' -- to help
sell more advertising, 2) better understand which cities, states
and countries visitors are coming from so it can better target its
marketing promotions in those regions, and 3) understand what type
of system equipment visitors have, including broadband
capabilities, to help make decisions about how much interactive and
video content to post on the site. "AccuWeather.com is the world's
best and most accurate source of weather information and a true
pioneer in the field," said Rand Schulman, CMO of WebSideStory.
"Dr. Myers helped turn weather into an industry and we look forward
to working with his team to dramatically improve the business
performance of their web site." For more information about
WebSideStory, please visit http://www.websidestory.com/. About
AccuWeather.com AccuWeather.com, The World's Weather Authority(R),
provides a portfolio of products and services through the airwaves,
via the Internet, in print, and behind the scenes that benefit
hundreds of millions of people worldwide. AccuWeather.com services
approximately 250,000 paying customers in media, business,
government and institutions, and millions more through its free
website. AccuWeather.com also provides content onto more than
10,000 Internet sites including CNN Interactive, ABC's owned and
operated stations, The Washington Post and The New York Times.
About WebSideStory, Inc. Founded in 1996, WebSideStory, Inc.
(NASDAQ:WSSI) is a leading provider of on-demand digital marketing
and real-time enterprise analytics solutions that improve online
marketing, sales and business operations. Its Active Marketing
Suite(TM) consists of web analytics, site search, web content
management, and keyword bid management. WebSideStory also provides
enterprise analytics solutions through its wholly owned subsidiary,
Visual Sciences, LLC, a leading provider of streaming data analysis
and visualization software. WebSideStory is headquartered in San
Diego, California, and has European headquarters in Amsterdam, The
Netherlands. For more information, contact WebSideStory. Voice:
858.546.0040. Fax: 858.546.0480. Address: 10182 Telesis Court, 6th
Floor, San Diego, CA 92121. Web site: http://www.websidestory.com/.
HBX and Active Marketing Suite are trademarks and WebSideStory is a
registered trademark of WebSideStory. Visual Sciences is a
registered trademark of Visual Sciences, LLC. Other trademarks
belong to their respective owners. Forward-Looking Statements
Statements in this press release that are not a description of
historical facts are forward-looking statements. You should not
regard any forward-looking statement as a representation by
WebSideStory that any of its plans will be achieved. Actual results
may differ materially from those set forth in this release due to
the risks and uncertainties inherent in WebSideStory's business,
including, without limitation: WebSideStory's reliance on its web
analytics services for the majority of its revenue; blocking or
erasing of cookies or limitations on our ability to use cookies;
WebSideStory's limited experience with digital marketing
applications beyond web analytics; the risks associated with
integrating the operations and products of Avivo Corporation and
Visual Sciences, LLC with those of WebSideStory; privacy concerns
and laws or other domestic or foreign regulations that may subject
WebSideStory to litigation or limit our ability to collect and use
Internet user information; WebSideStory's ability to defend itself
against claims of patent infringement alleged by NetRatings, Inc.;
WebSideStory's ongoing ability to protect its own intellectual
property rights and to avoid violating the intellectual property
rights of third parties; the highly competitive markets in which we
operate that could make it difficult for WebSideStory to acquire
and retain customers; the risk that WebSideStory's customers fail
to renew their agreements; WebSideStory's recent achievement of
profitability and the risk that it may not maintain its
profitability; the risks associated with the company's
indebtedness; the risk that WebSideStory's services may become
obsolete in a market with rapidly changing technology and industry
standards; and other risks described in WebSideStory's Securities
and Exchange Commission filings, including WebSideStory's annual
report on Form 10-K for the year ended December 31, 2005 and
quarterly reports on Form 10-Q. Do not place undue reliance on
these forward-looking statements which speak only as of the date of
this news release. All forward-looking statements are qualified in
their entirety by this cautionary statement, and WebSideStory
undertakes no obligation to revise or update this news release to
reflect events or circumstances after the date of this news
release. DATASOURCE: WebSideStory, Inc. CONTACT: Erik Bratt of
WebSideStory, Inc., +1-858-546-0040, ext. 365, Web site:
http://www.websidestory.com/ http://www.accuweather.com/
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