Bellator Group Will Also Assist with Domestic
Expansion into Select Supermarkets
The Alkaline Water Company Inc. (NASDAQ and CSE: WTER) (the
“Company”), producer of its flagship brand Alkaline88®, is the
country’s largest independent alkaline water company. The Company
also produces flavor-infused waters and CBD-infused ingestibles and
waters sold under the brand names A88 Infused™ and A88CBD™,
respectively. Today, the Company announced that it has entered into
a brokerage agreement with Bellator Group LLC to expand its product
lines into international channels.
“Retailers and consumers love our Alkaline88® water and this
trend continues with our great-tasting A88CBD™ water and other
ingestibles,” says Ricky Wright, President and CEO of The Alkaline
Water Company. “We are excited to work with Bellator Group, an
established broker that specializes and excels in the hemp
category. They have a track record of success and have cultivated
many significant relationships within the multi-billion-dollar CBD
industry. Their focus for us will be on international expansion and
select domestic supermarket channels. Our relationship with
Bellator, and their connections throughout the Caribbean, will
substantially accelerate our speed to market overseas.”
"We are excited to work with A88CBD™ and Alkaline88® to engage
retail and consumers through shopper marketing fundamentals,” says
Shane Nance, Co-founder of Bellator Group. “With A88’s vast
experience in retail partnered with Bellator Group’s creativity,
vision, and education, this will be a tremendous benefit to retail
and the category."
Alkaline88 is known for its superior hydration with a perfect
8.8pH balance. The brand was developed to deliver a Deliciously
Smooth™ taste that encourages consumers to drink more and fully
hydrate. The company is dedicated to purity, quality, value, and
taste. The water’s ingredient deck is simple, easy to understand,
and free of buffers. Alkaline88 ionized water contains just two
ingredients that customers trust — purified water and Pink
Himalayan Rock Salt.
The Alkaline Water Company is The Clean Beverage Company™ making
a difference in the water you drink and the world we share.
The Alkaline88® flagship brand of premium alkaline water is now
available in 75,000 stores across all trades in the U.S. For more
information, visit www.thealkalinewaterco.com.
About The Alkaline Water
Company:
Founded in 2012, The Alkaline Water Company (NASDAQ and CSE:
WTER) is headquartered in Scottsdale, Arizona. Its flagship
product, Alkaline88®, is a leading premier alkaline water brand
available in bulk and single-serve sizes along with eco-friendly
aluminum packaging options. With its innovative, state-of-the-art
proprietary electrolysis process, Alkaline88® delivers perfect 8.8
pH balanced alkaline drinking water with trace minerals and
electrolytes and boasts our trademarked label ‘Clean Beverage.’
Quickly being recognized as a growing lifestyle brand, Alkaline88®
launched A88 Infused™ in 2019 to meet consumer demand for
flavor-infused products. A88 Infused™ flavored water is available
in six unique all-natural flavors, with new flavors coming soon.
Additionally, in 2020, the Company launched A88 Infused Beverage
Division Inc., which includes the Company’s CBD water and
flavor-infused water. For the Company’s topical and ingestible
offerings, A88 Infused Products Inc. includes both the Company’s
lab-tested full-spectrum hemp salves, balms, lotions, essential
oils, and bath salts, along with broad-spectrum hemp, powder packs,
oil tinctures, capsules, and gummies.
To purchase Alkaline88® and A88 Flavor Infused products online,
visit us at www.alkaline88.com. To learn more about The Alkaline
Water Company, please visit www.thealkalinewaterco.com or connect
with us on Facebook, Twitter, Instagram, or LinkedIn.
Notice Regarding Forward-Looking Statements
This news release contains “forward-looking statements.”
Statements in this news release that are not purely historical are
forward-looking statements and include any statements regarding
beliefs, plans, expectations, or intentions regarding the future.
Such forward-looking statements include, among other things, the
following: that the Company’s relationship with Bellator, and their
connections throughout the Caribbean, will substantially accelerate
the Company’s speed to market overseas; and that the partnership
with Bellator Group will be a tremendous benefit to retail and the
category.
The material assumptions supporting these forward-looking
statements include, among others, that the demand for the Company’s
products will continue to significantly grow; that the past
production capacity of the Company’s co-packing facilities can be
maintained or increased; that there will be increased production
capacity through implementation of new production facilities, new
co-packers and new technology; that there will be an increase in
number of products available for sale to retailers and consumers;
that there will be an expansion in geographical areas by national
retailers carrying the Company’s products; that there will be an
expansion into new national and regional grocery retailers; that
there will be an expansion into new e-commerce, home delivery,
convenience, and healthy food channels; that there will not be
interruptions on production of the Company’s products; that there
will not be a recall of products due to unintended contamination or
other adverse events relating to the Company’s products; and that
the Company will be able to obtain additional capital to meet the
Company’s growing demand and satisfy the capital expenditure
requirements needed to increase production and support sales
activity. Actual results could differ from those projected in any
forward-looking statements due to numerous factors. Such factors
include, among others, governmental regulations being implemented
regarding the production and sale of alkaline water or any other
products, including products containing hemp/CBD; the fact that
consumers may not embrace and purchase any of the Company’s
CBD-infused products; the fact that the Company may not be
permitted by the FDA or other regulatory authority to market or
sell any of its CBD-infused products; additional competitors
selling alkaline water and enhanced water products in bulk
containers reducing the Company’s sales; the fact that the Company
does not own or operate any of its production facilities and that
co-packers may not renew current agreements and/or not satisfy
increased production quotas; the fact that the Company has a
limited number of suppliers of its unique bulk bottles; the
potential for supply-chain interruption due to factors beyond the
Company’s control; the fact that there may be a recall of products
due to unintended contamination; the inherent uncertainties
associated with operating as an early stage company; changes in
customer demand and the fact that consumers may not embrace
enhanced water products as expected or at all; the extent to which
the Company is successful in gaining new long-term relationships
with new retailers and retaining existing relationships with
retailers; the Company’s ability to raise the additional funding
that it will need to continue to pursue its business, planned
capital expansion and sales activity; and competition in the
industry in which the Company operates and market conditions. These
forward-looking statements are made as of the date of this news
release, and the Company assumes no obligation to update the
forward-looking statements, or to update the reasons why actual
results could differ from those projected in the forward-looking
statements, except as required by applicable law, including the
securities laws of the United States and Canada. Although the
Company believes that any beliefs, plans, expectations, and
intentions contained in this news release are reasonable, there can
be no assurance that any such beliefs, plans, expectations, or
intentions will prove to be accurate. Readers should consult all of
the information set forth herein and should also refer to the risk
factors disclosure outlined in the reports and other documents the
Company files with the SEC, available at www.sec.gov, and on the
SEDAR, available at www.sedar.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210511005282/en/
The Alkaline Water Company Inc. Richard A. Wright
President and CEO 800-923-1910 investors@thealkalinewaterco.com
Media Jessica Starman 888-461-2233
jessica@elev8newmedia.com
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