National Convenience Chain Adds Alkaline88® to Over 600 Southwest Stores
12 January 2022 - 1:15AM
Business Wire
Alkaline88® Will expand Direct Store Delivery
Networks to Northwest and Northeast Markets
The Alkaline Water Company Inc. (NASDAQ and CSE: WTER) (the
“Company”), the country’s largest independent alkaline water
company and the Clean Beverage® company, is pleased to announce
that, in the last month, the Company’s c-store presence has
accelerated, adding over 600 stores of one of the country’s largest
chains. The Southwest region’s Direct Store Delivery (DSD) network
has now added over 1,200 new c-stores in the last six months. These
additions have come through the successful rollout of the Company’s
new DSD strategy with Hensley Beverage and Nevada Beverage Company.
The Company plans for further DSD expansion this year.
“The addition in the Southwest region of over 600 new
convenience stores of a major national chain proves that our DSD
strategy is working,” said Ricky Wright, President and CEO of The
Alkaline Water Company. “Our Direct Store Delivery partners,
Hensley and Nevada beverage, have done a great job at making that
happen. In the past six months, we’ve added Alkaline88® to 1,200
additional c-store locations in the Southwest, including national
leaders in the channel. We now intend to expand our DSD strategy
into the Northeast and Northwest, having a foothold in these top
national c-store chains should allow us to rapidly capture market
share in these areas of the country. Our DSD strategy will remain a
major focus for our company this year. In 2020 c-store sold over
$1.4 billion in enhanced water, which is one of the fastest growing
products for the channel. The momentum Deliciously Smooth™
Alkaline88 is experiencing both in the c-store channel and our
traditional retail channels is very exciting.”
About The Alkaline Water Company:
The Alkaline Water Company is the Clean Beverage® company making
a difference in the water you drink and the world we share.
Founded in 2012, The Alkaline Water Company (NASDAQ and CSE:
WTER) is headquartered in Scottsdale, Arizona. Its flagship
product, Alkaline88®, is a leading premier alkaline water brand
available in bulk and single-serve sizes along with eco-friendly
aluminum packaging options. With its innovative, state-of-the-art
proprietary electrolysis process, Alkaline88® delivers perfect 8.8
pH balanced alkaline drinking water with trace minerals and
electrolytes and boasts our trademarked label “Clean Beverage.”
Quickly being recognized as a growing lifestyle brand, The Alkaline
Water Company created the A88 Infused Beverage Division in 2018 to
meet consumer demand for flavor-infused products under the A88
Infused™ brand. A88 Infused™ flavored water is available in six
unique all-natural flavors, with new flavors coming soon. In 2021,
The Alkaline Water Company was pleased to welcome Shaquille O’Neal
to its board of advisors and to serve as the celebrity brand
ambassador for the Alkaline88® and A88 Infused™ brands.
To purchase The Alkaline Water Company’s products online, visit
us at www.alkaline88.com.
To learn more about The Alkaline Water Company, please visit
www.thealkalinewaterco.com or connect with us on Facebook, Twitter,
Instagram, or LinkedIn.
Notice Regarding Forward-Looking Statements
This news release contains “forward-looking statements.”
Statements in this news release that are not purely historical are
forward-looking statements and include any statements regarding
beliefs, plans, expectations, or intentions regarding the future.
Such forward-looking statements include, among other things, that
Alkaline88® Will expand Direct Store Delivery Networks to Northwest
and Northeast Markets; that the Company plans for further DSD
expansion this year; that the Company now intends to expand its DSD
strategy into the Northeast and Northwest, having a foot hold in
these top national c-store chains should allow the Company to
rapidly capture market share in these areas of the country; and
that the Company’s DSD strategy will remain a major focus for the
Company this year.
The material assumptions supporting these forward-looking
statements include, among others, that the demand for the Company’s
products will continue to significantly grow; that the past
production capacity of the Company’s co-packing facilities can be
maintained or increased; that there will be increased production
capacity through implementation of new production facilities, new
co-packers and new technology; that there will be an increase in
number of products available for sale to retailers and consumers;
that there will be an expansion in geographical areas by national
retailers carrying the Company’s products; that there will be an
expansion into new national and regional grocery retailers; that
there will be an expansion into new e-commerce, home delivery,
convenience, and healthy food channels; that there will not be
interruptions on production of the Company’s products; that there
will not be a recall of products due to unintended contamination or
other adverse events relating to the Company’s products; and that
the Company will be able to obtain additional capital to meet the
Company’s growing demand and satisfy the capital expenditure
requirements needed to increase production and support sales
activity. Actual results could differ from those projected in any
forward-looking statements due to numerous factors. Such factors
include, among others, governmental regulations being implemented
regarding the production and sale of alkaline water or any other
products; additional competitors selling alkaline water and
enhanced water products in bulk containers reducing the Company’s
sales; the fact that the Company does not own or operate any of its
production facilities and that co-packers may not renew current
agreements and/or not satisfy increased production quotas; the fact
that the Company has a limited number of suppliers of its unique
bulk bottles; the potential for supply-chain interruption due to
factors beyond the Company’s control; the fact that there may be a
recall of products due to unintended contamination; the inherent
uncertainties associated with operating as an early stage company;
changes in customer demand and the fact that consumers may not
embrace enhanced water products as expected or at all; the extent
to which the Company is successful in gaining new long-term
relationships with new retailers and retaining existing
relationships with retailers; the Company’s ability to raise the
additional funding that it will need to continue to pursue its
business, planned capital expansion and sales activity; and
competition in the industry in which the Company operates and
market conditions. These forward-looking statements are made as of
the date of this news release, and the Company assumes no
obligation to update the forward-looking statements, or to update
the reasons why actual results could differ from those projected in
the forward-looking statements, except as required by applicable
law, including the securities laws of the United States and Canada.
Although the Company believes that any beliefs, plans,
expectations, and intentions contained in this news release are
reasonable, there can be no assurance that any such beliefs, plans,
expectations, or intentions will prove to be accurate. Readers
should consult all of the information set forth herein and should
also refer to the risk factors disclosure outlined in the reports
and other documents the Company files with the SEC, available at
www.sec.gov, and on the SEDAR, available at www.sedar.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20220111005546/en/
The Alkaline Water Company Inc. Jeff Wright Director of
Investor Relations 866-242-0240
investors@thealkalinewaterco.com
Media Jessica Starman 888-461-2233
jessica@elev8newmedia.com
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