Charmin(R) Teams Up With Mario Cantone, Mario Lopez, Martina McBride, Sherri Shepherd and 'The Go Team' to Design Toilet Seat Co
17 December 2009 - 11:00PM
PR Newswire (US)
For each consumer visiting the Charmin Restrooms between December
17 and December 31, Charmin will donate one dollar to the
celebrity's charity of choice up to $50,000 NEW YORK, Dec. 17
/PRNewswire/ -- Visit the Charmin Restrooms this holiday season to
help raise money for charity. In addition to providing tourists and
local New Yorkers with a free, clean and family-friendly place to
"enjoy the go" this holiday season, Charmin® will announce today
that visitors to the Charmin Restrooms in Times Square will also
"Go for Good" to help to raise up to $50,000 for charity. For each
consumer visiting the Charmin Restrooms between December 17 and
December 31, Charmin will donate one dollar to the celebrity's
charity of choice, which includes: Broadway Cares; Boys & Girls
Club of America; loveisrespect, National Teen Dating Abuse
Helpline; The Harlem Children's Zone; and Angels in Waiting.
Charmin will donate up to $10,000 per charity for a total donation
of $50,000. Actor and Stand-up Comedian Mario Cantone and "The Go
Team" - five Charmin Ambassadors selected to work in the Charmin
Restroom this holiday season for a salary of $10,000 each - will
unveil the five toilet seat designs today at the Charmin Restrooms.
Consumers can view the star-studded toilet seats at the Restrooms
through December 31. Each of the designs is unique and reflects the
personal style and interests of the celebrity who created it.
Themes range from boxing to disco, and designs feature everything
from bright, vibrant colors to embellishments such as feathers,
sequins and glitter. "I am thrilled to unveil the five
specially-designed toilet seat covers today, including my own,"
said Mario Cantone. "This is such a creative way to raise money for
charity during the holiday season, and I had a lot of fun bringing
my own vision to life!" "The holidays are a time to give back,"
said Jacques Hagopian, brand manager for Charmin. "We're happy to
not only provide an incredible bathroom experience where tourists
and local New Yorkers can 'enjoy the go,' but also give them the
chance to help others when they visit." Since 2006, approximately
1.5 million visitors have experienced the 20 clean, deluxe, ADA
compliant, family friendly and fully staffed restrooms that offer a
highly engaging and interactive Charmin experience with additional
luxuries like stroller parking, baby changing stations and seating
and family photo areas. Fun new features this year include a giant
toilet for photo-ops, digital graffiti wall, kids' toilet paper pit
and video "can-fessional" booth. The Restrooms are located at 1540
Broadway in Times Square between West 45th and West 46th streets
and are open to the public Sunday - Wednesday from 10AM to 9PM, and
Thursday - Saturday 10AM to 11PM from Monday, November 23 to
Thursday, December 31. They will be open until 6PM on Christmas Eve
but closed on Christmas Day. Just one level up from the Restrooms,
the Duracell Smart Power Lab invites guests to help power in a new
decade - literally. Holiday visitors pedal specially designed Power
Rovers to generate energy that is then captured and stored in
batteries to light up the 2010 numerals when the Ball drops at
midnight on New Year's Eve in Times Square. Guests also have access
to an array of Duracell Smart Power products to charge their
favorite mobile electronic devices and play with the latest in
gaming and charging technology. For more information about the
Charmin Restrooms, visit http://www.enjoythego.com/. About Charmin
Charmin has been America's most popular toilet paper for more than
25 years. In the U.S., P&G offers Charmin Ultra Soft and
Charmin Ultra Strong - super premium two-ply toilet paper; Charmin
Basic - a one-ply toilet paper; Charmin Plus Lotion with Aloe &
E; and Charmin Freshmates - flushable wet wipes. For more
information on Charmin, visit http://www.charmin.com/. About
Procter & Gamble [NYSE: PG] Four billion times a day, P&G
brands touch the lives of people around the world. The company has
one of the strongest portfolios of trusted, quality, leadership
brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®,
Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®,
Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head
& Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The
P&G community includes approximately 135,000 employees working
in about 80 countries worldwide. Please visit http://www.pg.com/
for the latest news and in-depth information about P&G and its
brands. DATASOURCE: Charmin CONTACT: Charlotte Cavaretta of
MS&L, for Charmin, +1-212-468-3590, or ; Laura Lewis of Procter
& Gamble, +1-513-207-3918, or Web Site:
http://www.enjoythego.com/ http://www.charmin.com/
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