First Accenture Center of Excellence for SAS® Customer Intelligence Helps Clients Unlock More Marketing Value from Data
14 February 2018 - 6:29PM
Business Wire
Accenture (NYSE: ACN) has launched its first Customer
Intelligence Center of Excellence (CoE) for SAS® Customer
Intelligence, SAS’ customer analytics and marketing suite. The CoE
team of marketing, technology and SAS experts from Accenture
Applied Intelligence helps companies drive sales through applied,
real-time intelligence that enables personalized customer
experiences. It also supports clients in setting up and running
marketing campaigns faster and more efficiently.
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Accenture and SAS have collaborated for
over 15 years and completed more than 350 client projects together
(Graphic: Business Wire)
The center applies analytics solutions that use real-time
omnichannel customer and contextual data, supported by predictive
modelling, to identify new revenue opportunities for clients.
Tangible data-driven business results delivered to clients through
the CoE include:
- A telecommunications company in Europe
increased the efficiency of its campaigns to acquire and retain
customers by almost 50%.
- For a Polish bank, the center supported
the implementation of event-based analytics and real-time
contextual offerings, which resulted in a 9% sales increase for the
company’s key product within six months.
Other projects in the Customer Intelligence CoE to date have
included the automation of marketing processes, integration of
predictive modelling capabilities into clients’ marketing
operations, and the monetization of data for generating new revenue
opportunities.
“Consumers expect to be understood as individuals,” said Athina
Kanioura, data science and customer analytics lead at Accenture
Applied Intelligence. “Businesses need to embed new intelligence in
their marketing operations that enables true personalization, as
people increasingly expect experiences that match their personal
preferences and needs. Our new Customer Intelligence Center of
Excellence helps clients unlock trapped value in marketing data,
which can help grow their business by giving customers what they
want, when they want it.”
Russ Cobb, Senior Vice President, Growth and Business Operations
at SAS, said, “Accenture is our first alliance partner to establish
a center focused on our SAS Customer Intelligence suite, which
offers Accenture clients the best quality of service, an agile
approach, and faster speed to market with new analytics solutions.
SAS and Accenture are a powerful combination, and we have a long,
successful history of working together. It’s exciting to see both
organizations continuing to invest in the future of our partnership
to bring value to our clients.”
Accenture now has 10 CoEs with SAS-trained experts around the
world. The two companies have collaborated for over 15 years and
completed more than 350 client projects together. Earlier this
year, Accenture was named Global Partner of the Year by SAS, in
part because Accenture Applied Intelligence has over 2,500
consultants trained in SAS around the world, delivering innovation
to clients.
About Accenture
Accenture is a leading global professional services company,
providing a broad range of services and solutions in strategy,
consulting, digital, technology and operations. Combining unmatched
experience and specialized skills across more than 40 industries
and all business functions – underpinned by the world’s largest
delivery network – Accenture works at the intersection of business
and technology to help clients improve their performance and create
sustainable value for their stakeholders. With approximately
435,000 people serving clients in more than 120 countries,
Accenture drives innovation to improve the way the world works and
lives. Visit us at www.accenture.com.
Accenture Applied Intelligence, part of Accenture Digital,
applies artificial intelligence and human ingenuity at the core of
business to help clients solve their most complex business
problems. By deploying AI responsibly and combining it with our
deep industry and analytics expertise, we enable the digital
transformation of organizations, extend human capabilities, and
make intelligent products and services a reality. Follow
@ISpeakAnalytics and
visit accenture.com/appliedintelligence.
About SAS
SAS is the leader in analytics. Through innovative software and
services, SAS empowers and inspires customers around the world to
transform data into intelligence. SAS gives you THE POWER TO
KNOW®.
Copyright © 2018 Accenture. All rights reserved. Accenture, its
logo, and High Performance Delivered are trademarks of
Accenture.
SAS and all other SAS Institute Inc. product or service names
are registered trademarks or trademarks of SAS Institute Inc. in
the USA and other countries. ® indicates USA registration. Other
brand and product names are trademarks of their respective
companies. Copyright © 2018 SAS Institute Inc. All rights
reserved.
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version on businesswire.com: http://www.businesswire.com/news/home/20180213006461/en/
AccentureJens R. Derksen,
+49-175-57-61393jens.derksen@accenture.comorSASShannon Heath,
+1-919-531-2676shannon.heath@sas.com
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