Accenture Invests in & Forms Alliance Relationship With Ideoclick to Provide Expanded Amazon Marketplace Expertise to Consume...
22 January 2020 - 12:59AM
Business Wire
Accenture
Interactive forms strategic alliance with Ideoclick as demand for
digital marketplaces grows
Accenture
Ventures invests in the leading e-commerce optimization
platform
Accenture (NYSE: ACN) has expanded its e-commerce and
marketplace services through an investment in Ideoclick, provider
of the industry’s leading e-commerce optimization platform. The
minority investment, made by Accenture Ventures, is part of a
broader strategic alliance that enables Accenture Interactive and
Ideoclick to extend their respective specialty services to clients
and feed collaboration for sharing industry knowledge and best
practices for continuous innovation.
Ideoclick’s e-commerce optimization platform combines integrated
expertise and technology, complementing Accenture Interactive’s
existing digital omnichannel e-commerce and marketing solutions and
services. This alliance offers consumer brand manufacturers new
levels of service and technology expertise to improve customer
connections and enhance brand success on the leading marketplace
platform. By combining best-in-class proprietary software with a
team of eCommerce experts, the two companies’ joint offering
provides a scalable and sustainable way for brand manufacturers to
work effectively.
“Working alongside market-leading solutions like Ideoclick’s
e-commerce optimization platform offers brand manufacturers the
ability to stay ahead of the rapid changes in the retail model,”
said Jeriad Zoghby, global lead for Digital Marketplace Services,
Accenture Interactive. “With the global e-commerce market expected
to be worth $24.4 trillion by 2025, marketplaces are reinventing
retail as we know it. Manufacturers need to seize this opportunity
to connect with customers through this channel via transformative
solutions for performance-based brand experiences and improved
conversions.”
“Consumer brands today are increasingly challenged with the need
to remain highly agile in their marketing and selling models to
convert customers at any point of the shopper journey,” said
Ideoclick CEO Justin Leigh. “Our relationship with Accenture
Interactive provides brands the opportunity to obtain proactive
solutions from product conception to customer connection. We are
extremely pleased to partner with this award-winning and innovative
organization and are confident in the value the alliance will bring
to brand manufacturing clients.”
Accenture Interactive helps companies realize their potential in
digital marketplaces like Amazon and Alibaba, as well as the many
others that are growing sales at a rapid pace. Through a robust
framework, Accenture Interactive Marketplace Services supports
clients looking to boost their business through brand positioning,
driving sales and reaching new customer segments, with the aim of
building the best customer experiences.
About Accenture
Accenture is a leading global professional services company,
providing a broad range of services and solutions in strategy,
consulting, digital, technology and operations. Combining unmatched
experience and specialized skills across more than 40 industries
and all business functions — underpinned by the world’s largest
delivery network — Accenture works at the intersection of business
and technology to help clients improve their performance and create
sustainable value for their stakeholders. With 505,000 people
serving clients in more than 120 countries, Accenture drives
innovation to improve the way the world works and lives. Visit us
at www.accenture.com.
Accenture Interactive drives sustainable growth for clients by
creating meaningful Experiences that live at the intersection of
purpose and innovation. In helping leading brands design, build and
run Experiences across the entire journey — be it for a customer,
employee, patient or citizen —Accenture Interactive leverages deep
capabilities across three core offerings: New Propositions,
Products and Services; Marketing, Content and Engagement; and
Experience Platforms. Accenture Interactive is ranked the world’s
largest digital agency in the latest Ad Age Agency Report, for the
fourth year in a row, and was named a 2019 Most Innovative Company
in Advertising by Fast Company. To learn more, follow us
@AccentureACTIVE and visit www.accentureinteractive.com.
Launched in 2015, Accenture Ventures acts as a bridge to the
global innovation ecosystem by bringing Accenture’s clients
together with best-in-class, enterprise-relevant startups to unlock
their growth potential and accelerate digital transformation. A
vital part of the Accenture Innovation Architecture, Accenture
Ventures also makes targeted equity investments in emerging
technology startups, matching their capabilities with the business
needs and priorities of Accenture’s clients. Visit
www.accenture.com/ventures.
About Ideoclick
Founded in 2009 by former Amazon executives and harnessing over
200 years of Amazon experience, Ideoclick provides the industry’s
leading e-Commerce Optimization Platform, delivering a unique
combination of cloud-based software, subject matter expertise and
insight to businesses that sell on Amazon. Today, Ideoclick helps
hundreds of brands achieve transformative results, representing
more than $2 billion in annual e-Commerce product sales. For more
information, please visit: www.ideoclick.com.
This document makes descriptive reference to trademarks that may
be owned by others. The use of such trademarks herein is not an
assertion of ownership of such trademarks by Accenture and is not
intended to represent or imply the existence of an association
between Accenture and the lawful owners of such trademarks.
Copyright © 2020 Accenture. All rights reserved. Accenture and
its logo are trademarks of Accenture.
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Rosie Milton-Sch�nemann Accenture +44 77 6928 6484
rosie.milton@accenture.com
Natalie Raines Ideoclick +1 206 620 1712
natalie@ideoclick.com
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