Supply agreement enables a refreshed Massey
Ferguson utility tractor range
DULUTH,
Ga. and TREVIGLIO, Italy, Feb. 11,
2025 /PRNewswire/ -- AGCO Corporation (NYSE: AGCO), a
global leader in the design, manufacture and distribution of
agricultural machinery and precision ag technology, and SDF, one of
the world's leading manufacturers of tractors, harvesters, electric
self-driving tractors and diesel engines, have signed a supply
agreement that will offer farmers a streamlined low-mid range
horsepower tractor portfolio for AGCO's leading Massey Ferguson
brand. Beginning mid-year 2025, tractor specialist SDF will produce
proprietary tractors with up to 85 horsepower for most global
markets.
"AGCO and Massey Ferguson's Farmer-First approach is centered on
creating a consistently exceptional experience for our farmers,"
said Luis Felli, Senior Vice
President and General Manager, Massey Ferguson. "We are extremely
proud to have a partner like SDF who shares our passion for serving
the world's farmers. This partnership will strengthen Massey
Ferguson's position in the low-mid horsepower tractor segment
globally, allowing us to provide more farmers with straightforward,
dependable and high-quality equipment to drive their productivity
and maximize profit."
The new product range will be offered with various powertrain
options to match diverse needs of customers and markets. AGCO
expects the refreshed Massey Ferguson portfolio to help boost
market share in the segment of up to 85 horsepower.
"We are pleased to have reached this agreement, which highlights
the efficiency of SDF's vertically integrated production system in
all our facilities," commented Alessandro
Maritano, SDF Chief Commercial Officer. "This confirms the
value of our in-house expertise and know-how in designing and
manufacturing proprietary core components, ensuring excellence and
innovation worldwide."
Both companies have set ambitious targets for the partnership,
which include:
- Increase customer satisfaction and loyalty across all regions,
by leveraging Massey Ferguson and SDF's joint expertise and
capabilities to meet farmers' needs
- Drive profitable growth that leverages best cost manufacturing,
high quality production and economies of scale
The Massey Ferguson global distribution network will begin
transitioning to the new offerings in mid-2025 in a phased approach
across most global regions.
About AGCO
AGCO (NYSE: AGCO) is a global leader in the design, manufacture and
distribution of agricultural machinery and precision ag technology.
AGCO delivers value to farmers and OEM customers through its
differentiated brand portfolio, including leading brands
Fendt®, Massey Ferguson®, PTx and
Valtra®. AGCO's full line of equipment, smart farming
solutions and services helps farmers sustainably feed our world.
Founded in 1990 and headquartered in Duluth, Georgia, USA, AGCO had net sales of
approximately $11.7 billion in
2024. For more information, visit www.agcocorp.com.
About SDF
SDF is an Italian multinational company
based in Treviglio (Bergamo, Italy), among the world leaders in the
production of tractors, agricultural harvesting machines,
autonomous electric tractors and diesel engines. SDF distributes
its products under the brands SAME, DEUTZ-FAHR, Hürlimann, Grégoire
and VitiBot. The tractor line-up covers a power range from 25 to
336 hp. In nearly a century of history, SDF has contributed
significantly to the mechanization of the agricultural sector,
leading a successful international expansion path and being a
driver of the digital transformation of agriculture. Today SDF
produces "smart tractors" designed for increasing operational
efficiency and productivity with a focus on Agriculture 4.0. SDF
can rely on 8 production sites, 14 sales subsidiaries, 2 joint
venture, 155 importers and over 3,100 dealers and it employs more
than 4,400 people worldwide. In 2023, the Company recorded
revenues of € 2.031billion and an EBITDA of 15.9%.
www.sdfgroup.com
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