CHICAGO, Jan. 30, 2014 /PRNewswire/ -- Cars.com, the
leading online resource for buying and selling new and used
vehicles, estimated today that the average transaction price (ATP)
for light vehicles in the U.S. was $29,882 in January
2014, down $356 (-1.2 percent)
from January 2013; and down
$1,032 (-3.3 percent) from
December 2013.
In addition, Cars.com estimated that the average incentive for
light vehicles was $2,383 in
January 2014, down $151 (6.0 percent) from January 2013; and down $425 (-15.1 percent) from December 2013.
"After what appeared to be an unstoppable run, transaction
prices finally experienced a measurable drop in January," said
Jesse Toprak, Chief Analyst for
Cars.com. "The Dow dropped more than 500 points causing buyers to
hesitate in purchasing vehicles with higher price tags while
vehicles under $30,000 carried the
industry sales to an essentially flat performance. Even though the
incentives dropped this month, the current pace of inventory
accumulation at the dealerships has the potential to cause heated
incentive battles in competitive segments in the coming
months."
Manufacturer
|
January
2014
Transaction
Price
|
December
2013
Transaction
Price
|
January
2013
Transaction
Price
|
Percent
Change
January
2013
to
January
2014
|
Percent
Change
December
2013
to
January
2014
|
Chrysler
Group
|
$31,064
|
$31,749
|
$31,201
|
-0.4%
|
-2.2%
|
Ford
|
$32,032
|
$32,715
|
$32,204
|
-0.5%
|
-2.1%
|
GM
|
$33,845
|
$34,838
|
$34,662
|
-2.4%
|
-2.9%
|
Honda
|
$26,312
|
$26,746
|
$26,031
|
1.1%
|
-1.6%
|
Hyundai/Kia
|
$22,476
|
$22,422
|
$21,977
|
2.3%
|
0.2%
|
Nissan
|
$25,262
|
$26,257
|
$25,069
|
0.8%
|
-3.8%
|
Toyota
|
$28,502
|
$29,601
|
$28,105
|
1.4%
|
-3.7%
|
Volkswagen
|
$35,442
|
$36,433
|
$33,479
|
5.9%
|
-2.7%
|
Industry
|
$29,882
|
$30,914
|
$30,238
|
-1.2%
|
-3.3%
|
Manufacturer
|
January
2014
Incentives
|
December
2013
Incentives
|
January
2013
Incentives
|
Percent
Change
January
2013
to
January
2014
|
Percent
Change
December
2013
to
January
2014
|
Chrysler
Group
|
$2,776
|
$2,992
|
$3,368
|
-17.6%
|
-7.2%
|
Ford
|
$3,264
|
$3,625
|
$2,833
|
15.2%
|
-10.0%
|
GM
|
$2,792
|
$3,458
|
$3,004
|
-7.1%
|
-19.3%
|
Honda
|
$1,661
|
$1,706
|
$1,116
|
48.8%
|
-2.6%
|
Hyundai/Kia
|
$1,945
|
$2,042
|
$1,803
|
7.9%
|
-4.8%
|
Nissan
|
$2,359
|
$2,998
|
$2,419
|
-2.5%
|
-21.3%
|
Toyota
|
$1,920
|
$2,174
|
$1,874
|
2.5%
|
-11.7%
|
Volkswagen
|
$2,098
|
$2,319
|
$2,114
|
-0.8%
|
-9.5%
|
Industry
|
$2,383
|
$2,808
|
$2,534
|
-6.0%
|
-15.1%
|
Cars.com shares industry news, insights and dealership best
practices to help dealers and manufacturers better understand the
automotive landscape, automotive shopping trends and new consumer
behavior. For more information, visit
http://dealeradvantage.cars.com/.
ABOUT CARS.COM
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destination for car shoppers that offers information from consumers
and experts to help buyers formulate opinions on what to buy, where
to buy and how much to pay for a car. Cars.com offers thousands of
new and used vehicle listings, consumer reviews, side-by-side
comparison tools, photo galleries, videos, unbiased editorial
content and many other tools. Cars.com puts millions of car buyers
in control of their shopping process with the information they need
to make confident buying decisions. Launched in June 1998, Cars.com is a division of Classified
Ventures LLC, which is owned by leading media companies, including
A.H. Belo (NYSE: AHC), Gannett Co.,
Inc. (NYSE: GCI), The McClatchy Company (NYSE: MNI), Tribune
Company and The Washington Post Company (NYSE: WPO).
SOURCE Cars.com