NORTHBROOK, Ill., Oct. 20, 2016 /PRNewswire/ -- Allstate
Insurance Company is pleased to announce the launch of a new
Hispanic advertising campaign, "Estar en buenas manos nos da más,"
emphasizing the importance of being in good hands.
The campaign is the Hispanic iteration of Allstate's "It's good
to be IN good handsSM," which launched in May. Just like
that campaign, this advertising builds on the Good Hands' 85 years
of brand equity and positions Allstate as an innovative brand for
the future, all based on a differentiated experience and benefits
for the customer.
Featuring a fresh and modern look and feel, the Hispanic
campaign will include new Spanish-language TV and digital spots
that convey product and service offerings aimed at making
consumers' lives easier and demonstrating the value of being in
Good Hands.
"When the 'It's good to be IN good hands' campaign launched, we
wanted consumers to see that being an Allstate customer means being
part of something better," said Georgina
Flores, vice president, Product Marketing, Allstate
Insurance Company. "We get to that same powerful message with this
campaign, centering the brand on a message that makes our Hispanic
consumers feel the difference when you have Allstate. The new
campaign tagline in Spanish builds on Allstate's strong equity in
our 'Good Hands' while making Allstate's values more tangible."
To give the campaign a boost, the Hispanic launch leverages
international reggaeton singer-songwriter Daddy Yankee. "We chose
Daddy Yankee for the launch ad as he is at the cutting edge of
what's popular with Hispanic consumers," said Flores. The first
spot began airing October 11,
highlighting the functionality and benefits of Allstate's
innovative mobile app, Drivewise, including discounts and rewards
that consumers can obtain just for driving safely.
"For me, being involved in Allstate's new advertising campaign
is something I am personally proud of," said Daddy Yankee.
"Hispanic Americans are striving to protect their families and this
campaign speaks to how Allstate can help protect what means most to
you and give you more benefits and rewards than you might expect
from your insurance company."
The "Estar en buenas manos nos da más" campaign rollout will
continue into 2017 and be seen across a variety of national
advertising and marketing mediums, including television, digital
and mobile, online video, social media and radio.
The ad campaign was developed by Allstate's longtime Hispanic
agency partner Lápiz USA.
The Allstate Corporation (NYSE: ALL) is the nation's
largest publicly held personal lines insurer, protecting
approximately 16 million households from life's uncertainties
through auto, home, life and other insurance offered
through its Allstate, Esurance, Encompass and Answer
Financial brand names. Now celebrating its 85th anniversary as
an insurer, Allstate is widely known through the slogan "You're
In Good Hands With Allstate®." Allstate
agencies are in virtually every local community in America. In
2015, The Allstate Foundation, Allstate, its employees and agency
owners gave $36 million
to support local communities.
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SOURCE Allstate Insurance Company