Hollister Co. Teams Up With Sit With Us to Promote Kindness & Inclusivity for National Bullying Prevention Month
02 October 2018 - 10:30PM
Hollister Co., a division of Abercrombie & Fitch
Co. (the company) (NYSE:ANF), and the global retail brand
celebrating the spirit of endless summer, today announced its 2018
support of National Bullying Prevention Month. For the company’s
sixth annual anti-bullying campaign, the teen retailer is excited
to partner with 18-year old Natalie Hampton and her innovative
anti-bullying app, Sit With Us. Hampton created the app when
she was just 16 years-old and was a victim of bullying herself. Sit
With Us, which aims to help students find allies and lunch buddies
at school, has more than 100,000 users in eight countries.
Natalie’s personal journey and her Sit With Us app will be
shared with middle and high schoolers around the US as part of
Hollister’s ongoing lunch series with High School Nation. In
addition, Hollister is bringing awareness to Sit With Us and the
importance of inclusivity through a product collection available
globally, designed in collaboration with Natalie. The
collection is available in stores and online at hollisterco.com,
with proceeds benefitting Sit With Us.* Customers can also support
the mission by rounding up their purchase at the register in all US
Hollister stores and for the first time, online, through the end of
October.**
“Sit With Us is the perfect partnership for Hollister, aligning
well with Hollister’s brand value of celebrating the freedom to
belong. Natalie’s work to promote kindness and inclusivity is
inspiring and we know Sit With Us and Natalie’s innovative app are
having a meaningful, positive impact on our customers,” said
Kristin Scott, Brand President of Hollister Co. “We’re honored to
help amplify Natalie’s message and promote kindness and inclusivity
for National Bullying Prevention month.”
“I believe school, and especially lunch, should be fun for
everyone. I am incredibly excited to be working with the team at
Hollister to help spread this important message of kindness and
being inclusive,” said Natalie Hampton. “This series and campaign
is a perfect tie to the app and it has been great to see that the
simple tool, can be effective and have a positive impact on my
peers.”
In Hollister’s ongoing support of anti-bullying efforts, its
focus remains on raising awareness and providing resources for
middle and high school students in need. Since launching the
initiative in 2013, the company has raised and donated more than
$1,750,000 to local, national, and global organizations that
support anti-bullying efforts and awarded scholarships to 50
students who have overcome bullying in their own lives.
As announced in July, multi-platinum recording artists, Khalid
and Noah Cyrus, are part of the brand’s #CarpeNow initiative for
the balance of 2018 and both singer-songwriters will join Hollister
and Sit With Us in bringing awareness to this campaign.
Follow @HollisterCo to stay up-to-date on campaign details and
exciting announcements around this activation.
*Up to $25,000. **Up to $100,000 of Round Up donations will be
donated to Sit With Us; the balance of Round Up donations will
benefit nonprofits that support health and wellness of youth.
About Hollister Co.The
quintessential retail brand of the global teen consumer, Hollister
Co. celebrates the liberating spirit of the endless summer inside
everyone. Inspired by California's laidback attitude,
Hollister's clothes are designed to be lived in and made your own,
for wherever life takes you. A division of Abercrombie & Fitch
Co. (NYSE: ANF), Hollister provides an engaging, welcoming, and
unique shopping experience through its global e-commerce websites
and its approximately 540 retail locations.
About Sit With Us Sit With Us,
Inc. is a 501(c)(3) nonprofit corporation founded by 18-year-old
Natalie Hampton. The organization is devoted to developing
anti-bullying and kindness programs, including the award-winning
Sit With Us mobile app. Natalie was named one of People Magazine’s
25 Women Changing the World in 2017, has been a TEDxTeen Talk
participant, and was also a recipient of the 2018 Diller Teen
Tikkun Olam Awards. Natalie is in her freshman year at Stanford
University.
About High School NationHigh
School Nation, like most ideas, was born out of necessity. As
public high schools have suffered budget cuts for the music and
arts programs, HSN found itself in a unique position to bridge the
gap between the creative arts and high school campuses. Through a
number of on-campus programs, HSN brings training, career
opportunities and inspiration to teen artists nationwide. Focusing
on a message that supports a full campus coming together, it was an
obvious tie-in to work alongside Hollister and Sit With Us for
their wonderful "Lunch is fun for everyone" program. HSN has
donated millions in support of public high school arts programs
over the past 5 years, and in 2018 launched a sports initiative to
help donate and rebuild fitness centers on campuses
nationwide.
Media Contact:Mackenzie
Gusweiler Abercrombie & Fitch Co. (614)
283-6192 Public_Relations@anfcorp.com
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