Alibaba’s Tmall Global Announces Winners of the 2021 U.S. “Go Global 11.11 Pitch Fest” to Help American Brands Expand Globally
02 November 2021 - 2:42AM
Business Wire
Seven U.S. Brands Selected to Launch During
Alibaba’s 11.11 Global Shopping Festival in November
Alibaba Group’s Tmall Global, the leading cross-border
business-to-consumer marketplace in China, announced today the
winners of its second annual “Go Global 11.11 Pitch Fest,” which
was created specifically to help small and medium-sized U.S. brands
expand their businesses globally. The seven winning brands have
been fast-tracked to launch on Tmall Global, just in time for the
first day of sales for Alibaba’s 11.11 Global Shopping Festival,
the largest shopping event in the world.
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Alibaba Group’s Tmall Global announced
the winners of its 2021 “Go Global 11.11 Pitch Fest,” designed to
help small and emerging U.S. brands expand their businesses
globally. (Photo: Business Wire)
The selected brands are selling to China via the Tmall Overseas
Fulfillment program, which offers brands greater inventory
flexibility and reduces operational and logistical hurdles. Tmall
Global also provides Pitch Fest winners with marketing advice,
tools, and resources, including a dedicated livestream session
ahead of 11.11 to help brands promote their products and increase
their brand awareness in China. Learn more about how the Pitch Fest
brands have been gearing up for 11.11 here.
“Chinese consumers are eager to try high-quality products from
U.S. brands and the Pitch Fest is designed to help American small
and medium-sized businesses find growth in China,” said Tony Shan,
Head of Tmall Global for the Americas. “Using the 11.11 festival as
a launchpad, this year’s Pitch Fest winners will be able to tap
into this incredible opportunity to grow their brand awareness and
sales in China.”
This year’s Pitch Fest winners include several clean beauty and
skincare brands that are launching in China at an opportune moment,
given Chinese consumers’ growing interest in natural, plant-based
ingredients. The skincare market in China is forecast to reach
nearly $40 billion by 2027 and demand is high in the country for
quality beauty and personal care products by American brands.
The seven participating brands include California-based clean
skincare brand Boscia, which has roots in Japanese beauty
regimens and been at the forefront of the nontoxic movement for
nearly two decades; Oregon-based Schmidt’s, the first
deodorant in the United States to be certified natural by Ecocert
COSMOS Natural; Hawaii-based Honey Girl Organics, a
15-year-old clean skincare brand whose honey-based products include
an array of creams and balms, all free of parabens, hormones,
silicones, petroleum products and preservatives; and SBLA
Beauty, maker of the original Neck, Chin, & Jawline
Sculpting Wand, a technology-driven anti-aging solution that
delivers a concentrated serum that boosts collagen and smooths and
tightens the skin.
The other three Pitch Fest brands are California-based
Vegamour, a hair wellness brand whose founding mission is to
offer consumers safe and effective natural products that stimulate
hair growth; New York-based basq NYC, a maternity skincare
brand whose plant-based moisturizers are clinically proven to
improve skin elasticity while relieving the tightness and itchiness
that often accompany pregnancy; and Texas-based Bella Belle,
a maker of exquisite, handcrafted bridal and special occasion shoes
that are designed to be as comfortable as they are beautiful.
Since 2014, thousands of U.S. brands have used Tmall Global to
sell directly to hundreds of millions of Chinese consumers. In
2020, American businesses sold more than $54 billion worth of goods
to Chinese consumers through Alibaba’s platforms, a strong
testament to Chinese consumer demand for U.S brands. Nearly 200
U.S. brands have launched on Tmall Global since January 2021.
About Tmall Global
Launched in 2014, Tmall Global (www.tmall.hk) is an extension of
Alibaba Group’s Tmall platform that addresses the increasing
Chinese consumer demand for international products and brands. It
is the premier platform through which overseas brands and retailers
reach Chinese consumers, build brand awareness and gain valuable
consumer insights in forming their overall China strategy, without
the need for physical operations in China.
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Liyan Chen Alibaba Group +1 515 864 1116
liyan.chen@alibaba-inc.com
Candice Huang Alibaba Group +1 202 716 7446
candicehuang@alibaba-inc.com
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