ST. LOUIS, Jan. 17, 2017 /PRNewswire/ -- Build-A-Bear
Workshop, Inc. (NYSE:BBW), an interactive destination for
creating personalized furry friends, is celebrating 20 years in
2017 and thanking fans across the globe. The company is also
marking the milestone with a new, commemorative
Make-Your-Own 20th Birthday Celebration Bear
and hosting monthly Parties on the 20th.
The 16-inch 20th Birthday Celebration Bear was
created as a tribute for this special year, features a Build-A-Bear
Workshop® 20th birthday logo on its paw pad,
and has posable arms and legs. Guests can make their own
limited-edition bear at U.S., Canada and U.K. Build-A-Bear Workshop stores,
or purchase the bear at buildabear.com for $25.50 (USD) / $27
(CAD) / £19.50 (GBP), plus applicable taxes.
In appreciation of two decades of furry-friend fun, Build-A-Bear
Workshop invites fans to attend in-store Parties on the
20th leading up to the company's official birthday on
Oct. 27, 2017. The events will take
place on the 20th of each month at all U.S., U.K. and
Canada stores and will feature
special offers and excitement for all ages! Guests can visit
buildabear.com/20th-birthday for more details and to find a nearby
store.
"Since 1997, more than 150 million furry friends and countless
memories have been made at Build-A-Bear Workshop," said
Sharon Price John, president and
chief executive officer, Build-A-Bear Workshop. "We are
incredibly grateful to those who have shared cherished memories,
meaningful moments and furry friend hugs with us over the last 20
years. Many of our Guests, who discovered Build-A-Bear Workshop as
kids and teens, are now bringing their own children to our stores
to experience the joy of making a new furry friend. Today, we
invite Guests of all ages to join us in making our 20th
year the best one yet and to help us continue to 'add a little more
heart to life' for years to come."
Build-A-Bear Workshop was founded in St. Louis on Oct. 27,
1997, as the first retail experience offering kids and kids
at heart the opportunity to make and customize their own stuffed
bears and animals. Today, the company operates more than 400 stores
worldwide and offers a wide array of classic animals, popular
characters and, of course, teddy bears. A photo gallery featuring
furry friends through the years is available at
buildabear.com/20th-birthday.
Guests can join in the 20th birthday fun by:
- Attending Parties on the 20th at local Build-A-Bear
Workshop stores each month;
- Visiting buildabear.com/20th-birthday for
complete details and to find a nearby location; and
- Sharing favorite Build-A-Bear Workshop memories on Facebook,
Twitter and Instagram by tagging @BuildABear.
20th birthday shopping bags, Cub Condo®
carrying cases and birth certificates will begin arriving at
Build-A-Bear Workshop stores across the globe in the coming
months.
About Build-A-Bear
Celebrating 20 years of business in
2017, Build-A-Bear is a global brand kids love and parents trust
that seeks to add a little more heart to life. Build-A-Bear
Workshop has approximately 400 stores worldwide where Guests can
create customizable furry friends, including company-owned stores
in the United States, Canada, Denmark, Ireland, Puerto
Rico, the United Kingdom
and China, and franchise stores in
Africa, Asia, Australia, Europe, Mexico and the Middle East. The company was named to the
FORTUNE 100 Best Companies to Work For® list for the
eighth year in a row in 2016. Build-A-Bear Workshop, Inc.
(NYSE:BBW) posted a total revenue of $377.7
million in fiscal 2015. For more information, visit
buildabear.com.
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SOURCE Build-A-Bear Workshop, Inc.