DEERFIELD, Ill., April 21, 2014 /PRNewswire/ -- Saddle up!
Hot on the heels of its wildly popular predecessors, Sauza®
Tequila, the world's #2 premium tequila, today unveiled its newest
"Make It" campaign installment – "Make It With A Cowboy."
After catching the eye of its female consumers with a flirtatious
fireman in 2012 and a sultry lifeguard in 2013, the brand invites
consumers to "Make It" again, but this time with a charming Cowboy,
his trusty horse and a great-tasting Sauza®
margarita.
"For our third installment of the Sauza® "MAKE IT" campaign, we
are excited to introduce our brand fans to the Sauza® Cowboy and
continue to build upon the successes of our two previous
campaigns," said Gary Ross, Senior
Brand Director Tequila at Beam Inc. "The integrated campaign, which
includes robust digital, social and PR content, provides the
perfect vehicle for us to directly interact with our consumers
throughout the year."
In the yearlong campaign, the Sauza® Cowboy will charm fans
through a robust digital and social content series, including
tongue-in-cheek YouTube tutorials, Instagram videos, Pinterest
boards and more. Thanks to the Sauza® Cowboy, fans will learn how
to make a range of fun, do-it-yourself crafts, including, of
course, the perfect Sauza® margarita.
"Make It With a Cowboy" follows the pioneering successes of its
predecessors: "Make It With a Fireman," which was selected as
one of YouTube's Most Watched Ads in 2012*, and last year's "Make
it With a Lifeguard" campaign. The series continues to delight
fans, generating nearly 18 million views combined to date.
* YouTube's 2012 Ads Leaderboard, 15th Most Watched
Advertising Spot on YouTube in 2012
Starring alongside the Sauza® Cowboy throughout the campaign is
Sauza® Blue 100% Agave Tequila, crafted at the Sauza® Distillery,
packed with floral, agave and herbal notes, and the perfect tequila
for the freshest-tasting margaritas. Additionally, the campaign
will feature the refreshing ready-to-serve line of Sauza® Sparkling
Margaritas, which includes Original (Lime), Wild Berry, Mango Peach
and the newly released Watermelon.
For ladies looking to capture a refreshing moment and unwind
with a delicious cocktail, our Sauza® Cowboy has you covered with
the original Sauza®-Rita recipe.
Sauza®-Rita
- 1 part Sauza® Blue Silver 100% Agave Tequila
- 1 ½ parts light beer
- 1 part frozen limeade
- 1 part water
Preparation: In a glass filled with ice, combine Sauza® Blue
Silver 100% Agave Tequila, limeade, beer and water. Stir gently and
garnish with a lime slice.
To view the latest "Make It With a Cowboy" campaign content, go
to www.YouTube.com/SauzaTequila, like us on Facebook
(www.Facebook.com/SauzaMargaritas) or follow us on Twitter @Sauza.
For more information on Sauza® Tequila, visit
www.us.SauzaTequila.com.
About Sauza® Tequila
Sauza® Tequila, the world's #2
premium tequila, is the perfect complement to a ladies night,
allowing any moment to become a celebration. Each bottle of Sauza®
Tequila, the margarita's favorite tequila, is carefully crafted
using the finest agave from the renowned Sauza® distillery in
Jalisco, Mexico. Sauza® offers a
full line of tequila including Sauza® Tequila Gold, Sauza® Tequila Silver, Sauza® Blue Reposado Tequila,
Sauza® Blue Silver Tequila and Sauza® Sparkling Margarita.
About Beam Inc.
As one of the world's leading premium
spirits companies, Beam is Crafting the Spirits that Stir the
World. Consumers from all corners of the globe call for the
company's brands, including Jim Beam Bourbon, Maker's Mark Bourbon, Sauza Tequila, Pinnacle Vodka,
Canadian Club Whisky, Courvoisier Cognac, Teacher's Scotch Whisky,
Skinnygirl Cocktails, Cruzan Rum, Hornitos Tequila, Knob Creek
Bourbon, Laphroaig Scotch Whisky, Kilbeggan Irish Whiskey,
Larios Gin, Whisky DYC and DeKuyper
Cordials. Beam is focused on delivering superior performance
with its unique combination of scale with agility and a strategy of
Creating Famous Brands, Building Winning Markets and Fueling Our
Growth. Beam and its 3,200 passionate associates worldwide
generated 2013 sales of $2.55 billion
(excluding excise taxes), volume of 37 million 9-liter equivalent
cases and some of the industry's fastest growing
innovations.
Headquartered in Deerfield,
Illinois, Beam is traded on the New York Stock Exchange
under the ticker symbol BEAM and is included in the S&P 500
Index and the MSCI World Index. For more information on Beam,
its brands, and its commitment to social responsibility, please
visit www.beamglobal.com and
www.drinksmart.com.
Sauza® Sparkling Margarita and Sauza® Tequila, 9.95% and 40%
alc./vol©2014 Sauza Tequila Import Company, Deerfield, IL
All trademarks are the property of their respective owners.
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SOURCE Beam Inc.