Broadband Providers Boost Revenue 15 Percent or More With Tailored Offerings Built on Calix SmartHome
14 February 2024 - 5:30AM
Business Wire
Thanks to the latest enhancements to its
broadband platform, including automated alerts to personalize
subscriber outreach and new ways to drive app adoption, Calix
continues enabling broadband providers to launch tailored, packaged
SmartHome offerings that delight subscribers and drive revenue
Calix, Inc. (NYSE: CALX) today announced continued advancements
that further enable broadband businesses to transform the way they
go to market with bold offerings that delight residential
subscribers at home and around town. These updates—encompassing the
Calix Broadband Platform and the managed service offerings in Calix
SmartHome™—give broadband service providers (BSPs) powerful new
ways to simplify and optimize their marketing and support
activities. As a result, they can dominate their markets with a
differentiated value proposition while driving significant
increases to average revenue per user (ARPU). Plus, new innovations
to Calix SmartTown™ (community-wide Wi-Fi) make it even easier for
BSPs to extend residential experiences beyond the confines of the
home.
Increasingly, BSPs are leveraging the Calix Platform and
SmartHome managed services to strategically redefine their brand
value around tailored packages that appeal to unique subscriber
segments. Last year, Highline leveraged insights about their
subscribers (using the capabilities of Calix Engagement Cloud, an
integral component of the platform) as well as SmartHome managed
services to launch “Gaming,” “Streaming,” and “Working Warrior”
packages. With this persona-based offering strategy, Highline
increased average revenue per user (ARPU) 15 percent in just six
months.
The latest updates from Calix are timely for BSPs seeking
strategic and operationally efficient ways to grow their
businesses, with $42 billion in BEAD (Broadband Equity Access and
Deployment program) funding becoming available in 2025 to bridge
the digital divide for underserved American communities. The
fiber-to-the-home (FTTH) segment expanded 13 percent in 2023 to 78
million homes in the United States—with market potential exceeding
100 million homes.
The updates released by Calix today give BSPs the ability
to:
- Automate customized subscriber communications.
Engagement Cloud now empowers marketers with automated alerts for
six specific subscriber milestones—like a service anniversary—to
inform purposeful, timely outreach. With personalized subscriber
communications, BSPs can successfully cross-sell and upsell
SmartHome managed services. The results are higher ARPU and
subscriber satisfaction.
- Easily encourage subscribers to use personalized mobile
apps. With updates to Calix Service Cloud, customer service
representatives (CSRs) can quickly email links to download custom
branded versions of the CommandIQ® mobile app. This
drives app usage and puts control of the home network in the hands
of subscribers. The app also facilitates setting up Wi-Fi
passwords, running bandwidth speed and latency tests, and managing
security settings.
- Extend the residential experience outside the home. New
innovations to SmartTown make it even easier for BSPs to
differentiate their residential offerings thanks to secure and
reliable community-wide Wi-Fi. SmartTown now enables fast and easy
onboarding while retaining advanced network and user security
features to keep the network safe while allowing more subscribers
to join.
Hundreds of BSPs continue to enhance their residential offerings
with tailored subscriber experiences from SmartHome. By leveraging
deep insights about their subscribers with cloud capabilities
inherent in the Calix Platform, they are dramatically accelerating
subscriber adoption of these services.
“Because SmartHome offerings are fully integrated for the Calix
Platform, we were able to rapidly adopt, deploy, and launch
tailored packages that address the desires and preferences of our
subscribers,” said Lynn Hall, chief marketing officer at Highline.
“You do not need to have a highly sophisticated marketing function
to see the benefits we’ve seen: collapsing our go-to-market times,
automating our communication with subscribers, and driving ARPU.
Calix is the only partner that offers this kind of transformative
innovation for broadband providers.”
Calix customers launching SmartHome managed services have access
to Premier Customer Success and Calix Smart Start for Managed
Services programs—part of award-winning Calix Customer Success
Services. With guidance from Calix customer success managers, BSPs
are accelerating their time to market for new managed services and
streamlining internal processes to ensure exceptional subscriber
experiences.
“Subscribers do not identify with speed-based packages,” said
Matt Collins, chief commercial operations officer at Calix. “They
care about how reliable broadband can improve their day-to-day
experiences. Today’s platform updates further simplify our
customers’ ability to compete on the experiences they provide,
rather than engaging in endless price wars over speeds. Calix
customers like Highline understand their subscribers, thanks to
deep Engagement Cloud insights, and they seek to solve their
problems with life-improving services that help them accomplish
their goals and keep them safe. As the FTTH market continues to
expand, our customers have an advantage by taking a tailored,
subscriber-centric approach supported by the Calix Platform and
managed services portfolio.”
Learn how Calix customers are leveraging SmartHome and SmartTown
managed services to differentiate their residential subscriber
experiences.
About Calix
Calix, Inc. (NYSE: CALX)—Broadband service providers of all
sizes leverage the Calix platform and teams to simplify their
business and excite their subscribers to grow the value of their
business and for their communities for generations. The
democratizing power of the platform and portfolio of managed
services enables them to operate efficiently, acquire subscribers,
and deliver exceptional experiences. Calix is dedicated to driving
continuous improvement in partnership with our growing ecosystem to
support the transformation of our customers and their
communities.
This press release contains forward-looking statements that are
based upon management’s current expectations and are inherently
uncertain. Forward-looking statements are based upon information
available to us as of the date of this release, and we assume no
obligation to revise or update any such forward-looking statement
to reflect any event or circumstance after the date of this
release, except as required by law. Actual results and the timing
of events could differ materially from current expectations based
on risks and uncertainties affecting Calix’s business. The reader
is cautioned not to rely on the forward-looking statements
contained in this press release. Additional information on
potential factors that could affect Calix’s results and other risks
and uncertainties are detailed in its quarterly reports on Form
10-Q and Annual Report on Form 10-K filed with the SEC and
available at www.sec.gov.
Calix and the Calix logo are trademarks or registered trademarks
of Calix and/or its affiliates in the U.S. and other countries. A
listing of Calix’s trademarks can be found at
https://www.calix.com/pages/trademarks.html. Third-party trademarks
mentioned are the property of their respective owners.
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version on businesswire.com: https://www.businesswire.com/news/home/20240213966580/en/
Press Inquiries: Alison Crisci 919-353-4323
alison.crisci@calix.com
Investor Inquiries: Jim Fanucchi
investorrelations@calix.com
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