CBL & Associates Properties, Inc. Announces Addition of West Elm and Pieology Pizzeria to Friendly Center in Greensboro, NC
10 February 2016 - 2:00AM
Business Wire
CBL & Associates Properties (NYSE: CBL), Inc. announced
plans to add home retailer West Elm at Friendly Center in
Greensboro, NC, as part of a new 12,709-square-foot
self-development project. West Elm will occupy approximately 9,000
square feet of the total expansion, which also includes Pieology
Pizzeria and an additional soon-to-be-named retailer.
“We are excited to announce the expansion of Friendly Center and
the addition of West Elm,” said Stephen Lebovitz, president and
chief executive officer, CBL & Associates Properties, Inc.
“West Elm will not only enhance the center by delivering a great
retail name, but also demonstrates our commitment to investing in
the property’s continued growth.”
West Elm’s location at Friendly Center will be the first in the
CBL portfolio, joining other top Friendly Center exclusive names
such as lululemon, Anthropologie and Altar’d State. The addition of
West Elm underscores CBL’s commitment to bringing high-end,
new-to-market retailers to centers. To support this initiative, CBL
has appointed Laura Farren to the newly created position of
National Director - Premier Accounts. In this role, Farren
cultivates new partnerships with leading retailers to ensure that
CBL’s portfolio continues to deliver the best in today’s retail to
our customers.
The new development is located between Anthropologie and Whole
Foods, facing West Friendly Avenue. Construction on the space is
currently underway, and both West Elm and Pieology plan to open in
fall 2016.
About West Elm
West Elm helps customers express their personal style at home.
Headquartered in Brooklyn, NY, the brand opened its first store in
2003 in DUMBO, the neighborhood it still proudly calls home.
Everything West Elm does is designed to make an impact, from its
commitment to Fair Trade Certified, local and handcrafted products
to its community-driven in-store events and collaborations. Mixing
clean lines, natural materials and handcrafted collections from the
U.S. and around the world, West Elm creates unique, affordable
designs for modern living. The brand operates 87 retail stores in
the United States, Australia, Canada and the UK, ships
internationally to customers around the world and operates stores
in Mexico, the Middle East and Philippines through unaffiliated
franchisees. West Elm is part of an active community on Facebook,
Instagram, Pinterest, Twitter and YouTube, and is a member of the
Williams-Sonoma, Inc. portfolio of brands.
About Pieology Pizzeria
Using only the freshest ingredients along with signature sauces
and crusts, award-winning Pieology Pizzeria offers hand-crafted,
personally-inspired pizzas in unlimited flavor combinations that
are stone oven fired in less than three minutes. The recently
introduced customizable salad program is available at select
locations with plans to roll out chain wide in 2016. Founded in
2011 by Carl Chang, Pieology was created from the simple idea to
turn America’s most crave-able food into an affordable and
interactive experience. The mission of Pieology Pizzeria is to
inspire individual creativity in a positive atmosphere where guests
can gather with family and friends, while enjoying their delicious
pizza creations. Along with providing great food and a memorable
dining experience, Pieology is committed to making a positive
difference in the communities it serves, one pie at a time.
Recently named the #1 Fastest Growing Chain by Technomic, Pieology
is steadily expanding its U.S. footprint, with commitments
throughout the country in various stages of development. For more
information, visit www.pieology.com, and follow us on Facebook,
Twitter and Instagram.
About Friendly Center
Friendly Center and The Shops at Friendly Center is a complete
lifestyle shopping, dining and entertainment experience featuring
Anthropologie, Apple, Ann Taylor, Banana Republic, Brooks Brothers,
Chico’s, J.Crew, LOFT, Soma Intimates, White House|Black Market,
and restaurants including BRAVO! Cucina Italiana and Fleming’s
Prime Steakhouse & Wine Bar. The complex, which boasts over 1.3
million square feet, is anchored by Belk, Macy’s, Sears, The Grande
Cinema, Barnes & Noble Booksellers, Old Navy, Harris Teeter and
REI. Friendly Center is located in Greensboro, the heart of North
Carolina, which is enjoying a rise in upscale downtown living. The
area also benefits from seven local colleges and universities with
more than 55,000 college students. For more information, please
visit www.FriendlyCenter.com.
About CBL & Associates Properties,
Inc.
Headquartered in Chattanooga, TN, CBL is one of the largest and
most active owners and developers of malls and shopping centers in
the United States. CBL owns, holds interests in or manages 147
properties, including 91 regional malls/open-air centers. The
properties are located in 30 states and total 84.7 million square
feet including 7.0 million square feet of non-owned shopping
centers managed for third parties. Additional information can be
found at cblproperties.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20160209005634/en/
CBL & Associates PropertiesStacey Keating,
423-490-8361Director of Public
RelationsStacey.Keating@CBLProperties.com
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