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In Wake of New Security Regulations Banning Most Toiletries in Carry-On Luggage, Crest Offers Free Smile Packs of Toothpaste, Rinse and Floss at Major Avis Locations CINCINNATI, Aug. 16, 2006 /PRNewswire/ -- Airline passengers may not have a lot to smile about lately, but America's leading oral care brand Crest hopes to brighten their day a bit. Starting this week and continuing while supplies last, Crest is offering more than 25,000 free Crest Smile Packs -- each worth more than $10 (retail value). Packs include full-size toothpaste, rinse and dental floss and will be available to travelers exclusively at Avis locations in 25 of the top US airports. The offer is being made to help travelers comply with the new TSA travel regulations prohibiting liquid and gel items in carry-on luggage. (Photo: http://www.newscom.com/cgi-bin/prnh/20060816/CLW028) "Many people are still trying to understand what they can or can't bring on planes or had to leave carry-on items like toothpaste and rinse with security. We wanted to help these people out," said Diane Dietz, General Manager-North America Oral Care. Crest Smile Packs will include new Crest Pro-Health Toothpaste, Crest Pro- Health Rinse and Crest Glide Deep Clean dental floss. The packs will be placed on the seats of all Avis Preferred renters' cars. Distribution will continue while supplies last. Now, Avis customers can start their vacations or business trips with healthy, bright smiles and clean, fresh breath courtesy of Crest and Avis. PARTICIPATING AIRPORTS INCLUDE Atlanta, GA, Baltimore, MD, Boston, MA, Chicago, IL, Cincinnati, OH, Cleveland, OH, Dallas, TX, Denver, CO, Detroit, MI, Fort Lauderdale, FL, Los Angeles, CA, Miami, FL, Minneapolis-St.Paul, MN, Nashville, TN, Oakland, CA, Orlando, FL, Philadelphia, PA, Phoenix, AZ, Sacramento, CA, San Jose, CA, San Francisco, CA, Seattle, WA, St. Louis, MO, Tampa, FL and Washington, D.C. ABOUT CREST A trusted leader in oral health, Crest was the first oral care brand to secure the ADA Seal of Acceptance for a clinically proven fluoride toothpaste. Since first introducing fluoride toothpaste 50 years ago, it is estimated that Crest has helped prevent more than half a billion cavities in the United States. In addition, Crest created Crest Healthy Smiles, a national outreach program designed to help improve the state of oral health in America. Each year, the Crest Healthy Smiles program provides education, tools, and increased access to dental professionals to underserved children and their families nationwide. Headquartered in Cincinnati, OH, Crest is owned and distributed by Procter & Gamble. ABOUT PROCTER & GAMBLE (NYSE:PG) Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella, Gillette(R), and Braun. The P&G community consists of almost 140,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands. ABOUT AVIS Avis Rent A Car System, LLC and its subsidiaries operate one of the world's leading car rental brands, providing business and leisure customers with a wide range of services at more than 2,000 locations in the United States, Canada, Australia, New Zealand and the Latin American / Caribbean region. Avis is one of the world's top brands for customer loyalty, ranking as the number one car rental company in the 2005 Brand Keys(R) Customer Loyalty Index. The company is part of Cendant Car Rental Group, a wholly owned subsidiary of Cendant Corporation (NYSE:CD). For more information visit http://www.avis.com/ or http://www.cendant.com/. Media Contacts: Tonia Elrod -- P&G Oral Care External Relations -- +1-513-622-2117 Torri Leeds -- DeVries Public Relations on behalf of Crest -- +1-212-891-0471 Susan McGowan -- Avis Budget Car Rental -- +1-973-496-3916 http://www.newscom.com/cgi-bin/prnh/20060816/CLW028 http://photoarchive.ap.org/ DATASOURCE: Procter & Gamble CONTACT: Media, Tonia Elrod of P&G Oral Care External Relations, +1-513-622-2117; or Torri Leeds of DeVries Public Relations on behalf of Crest, +1-212-891-0471; or Susan McGowan of Avis Budget Car Rental, +1-973-496-3916 Web site: http://www.pg.com/ http://www.crest.com/ http://www.avis.com/ http://www.cendant.com/

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