Research finds value engineered prototype
increases guests' likelihood to stay, maintains low build
and operating costs, while delivering a unique midscale experience
for guests
NORTH BETHESDA, Md.,
March 20,
2024 /PRNewswire/ -- Sleep Inn, a leading limited
service, lifestyle brand from Choice Hotels International,
Inc. (NYSE: CHH) known for its modern, nature-inspired,
stylish design, has now revealed the interior details for its
latest prototype, Scenic Dreams. Developed in collaboration
with developers, owners, and operators, the refreshed Sleep Inn
prototype features redesigned guestrooms and common areas that
complement the iconic exterior tower and purple accent lighting
previously announced in April 2023.
Through consumer testing the Scenic Dreams prototype was
found to significantly increase guests' likelihood to stay, while
remaining one of the lowest cost hotels to build and operate in
midscale.
"Choice Hotels strives to bring an intentional approach to
design and development, ensuring that every new concept not only
withstands the test of time but also has the potential to deliver
noticeable results to our owners' bottom lines and guest
satisfaction scores," said Jason
Cowan, senior vice president, signature development, Choice
Hotels. "The next generation of Sleep Inn incorporates inviting,
wellness-focused elements that cater to the needs and senses of
modern travelers. Coupled with its low cost to build and operate,
the new look of Sleep Inn stands out in the midscale space and is
the perfect fit for growth-minded owners."
A New Interior Inspired by Nature
The Scenic
Dreams prototype interior fulfills Sleep Inn's brand promise of
providing an uplifting and tranquil sanctuary inspired by nature,
giving guests the feeling of being outside while indoors.
Throughout the iterative value engineering process, done in
collaboration with owners and operators, the designs went through
extensive customer research and testing to ensure a distinct and
optimized customer experience, while maintaining its low cost to
build and operate.
The newly refreshed bright and airy interior includes signature
murals of natural landscapes as well as calming color schemes and
modern wood accents, all designed to complement the iconic exterior
purple tower and distinctive purple lighting accents. The new
interior also aims to maximize efficiency through its thoughtfully
composed hotel layout and room designs, which minimizes wasted
space and optimizes operational processes. Key efficiency drivers
include strategically placed back-of-house spaces, easily movable
furniture, ample AC and USB outlets, and easy-to-clean
surfaces.
"It was exciting to work with Choice on the Sleep Inn Scenic
Dreams prototype. From the owner's perspective, they really
listened to us and took our feedback and made changes to improve
the guest experience while keeping our costs low," said
David Burton, President, Burton
Hotel Group and owner of The Sleep Inn & Suites Round Rock.
"When people walk into this hotel, they instantly feel like they're
walking into a refreshed hotel that helps them immediately
recharge."
Several additional updates and additions that enhance efficiency
for hotel owners and guest satisfaction, include:
- Stylishly designed lobbies with open floorplans, large windows,
front desk welcome wall, consisting of illuminated abstract natural
wood cutouts to reflect the changing night sky, and updated
signature murals, giving developers eight signature mural options
to highlight natural landscapes, such as coast, palms, pines,
maples, field, forest, desert, and mountains.
- Modernized guestrooms featuring increased functional spaces,
light dimming and smart thermostat capabilities, as well as
regional artwork. Developers can choose from four calming color
schemes, including dusk, starry night, twilight, and dawn.
- New-and-improved breakfast areas with the ability to be zoned
into three distinct areas to suit guests' needs, including a game
room, TV room and flexible workspace.
Enhancing Guest Experience Around Active
Travelers
Sleep Inn is committed to providing guests
with a great stay, with the amenities they want at an affordable
price point. The Scenic Dreams prototype offers guests
expanded wellness offerings, including fitness centers,
complimentary premium access to the BetterSleep sleep and
relaxation app, and designated outdoor spaces to enhance guests'
ability to connect with nature throughout every touchpoint. Sleep
Inn also offers guests a free hot breakfast, tea blends at the
signature Dream Cup Station, and a Dream Corner Marketplace stocked
with essential items. Sleep Inn continues to team up with
AllTrails, the world's largest digital guidebook for outdoor
activities, to provide guests with a QR code for a curated list of
nearby hiking trails at participating hotels. Over 90% of Sleep Inn
hotels are located within an hour and a half of a national
park.
Sleep Inn participates in Choice Privileges, the award-winning
rewards program where members earn points on eligible charges
during their stay which can be redeemed for reward nights at more
than 7,000 Choice-branded hotels.
Sustainable Innovation: Reducing Environmental
Footprint
The new prototype was designed with sustainability
in mind. The Scenic Dreams prototype includes energy-efficient LED
lighting, a linen and towel reuse program, and low-flow shower
heads and faucets. Water refill stations will also encourage guests
to help reduce single-use plastics. Additionally, Sleep Inn
properties will offer electric car charging stations for guests at
select locations. Every aspect of the hotel's layout and room
designs has also been carefully crafted to reduce material, supply,
and labor costs.
For more information about Sleep Inn and the Scenic Dreams
prototype, please visit
choicehotelsdevelopment.com/brands/sleepinn.
Sleep Inn® Dream Better
Here®
Every Sleep Inn hotel offers a simply stylish stay that's designed
to help our guests Dream Better Here. You'll find
fresh, nature-inspired design elements that are modern but
timeless, that create a relaxed and serene environment. A
new-construction brand, every Sleep Inn hotel is built with a
specific vision in mind—to be a sanctuary for travelers as well as
an efficient property to build, operate, and maintain. Franchised
by global lodging leader Choice Hotels, Sleep Inn properties boast
strong product consistency and an established presence in the
midscale hotel segment with more than 500 Sleep Inn properties open
or in the pipeline worldwide. All Sleep Inn hotels include free
Wi-Fi, complimentary hot and cold breakfast options, a swimming
pool and/or fitness center. For more information,
visit www.choicehotels.com/sleep-inn.
About Choice Hotels®
Choice Hotels International, Inc. (NYSE: CHH) is one of the
largest lodging franchisors in the world, with over 7,500 hotels,
representing more than 630,000 rooms, in 46 countries and
territories as of December 31, 2023. A diverse portfolio of 22
brands that range from full-service upper upscale properties to
midscale, extended stay, and economy enables Choice® to
meet travelers' needs in more places and for more occasions while
driving more value for franchise owners and shareholders. The
award-winning Choice Privileges® rewards program and
co-brand credit card options provide members with a fast and easy
way to earn reward nights and personalized perks. For more
information, visit www.choicehotels.com.
Addendum
This is not an offering. No offer or sale of a franchise will be
made except by a Franchise Disclosure Document first filed and
registered with applicable state authorities. A copy of the
Franchise Disclosure Document can be obtained through contacting
Choice Hotels International at 1 Choice Hotels Circle, Suite
400, Rockville, MD 20850,
email: development@choicehotels.com.
© 2024 Choice Hotels International, Inc. All Rights
Reserved
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SOURCE Choice Hotels International, Inc.