Cinemark and Mike’s Hot Honey Team Up to Bring Sweet Heat to Everyone’s Favorite Movie Theater Treats
09 July 2024 - 11:00PM
Business Wire
For the first time ever, moviegoers will be
able to enjoy Mike’s Hot Honey® smoothly integrated into their
favorite cinema snacks including popcorn, hot food items and
more.
Cinemark Holdings, Inc., one of the largest and most influential
theatrical exhibition companies in the world, is teaming up with
Mike’s Hot Honey® to bring sweet heat to movie theaters across the
U.S. for the first time in the honey’s history. Movie theater
concessions are a quintessential part of the moviegoing experience,
and now the wildly popular Mike’s Hot Honey will spice up what
cinema snacks can be with special limited time items only available
at Cinemark, including hot foods, drinks and dip cups for the
buttery, bingeworthy popcorn. Moviegoers can treat their tastebuds
at Cinemark as they take in thrilling releases such as Despicable
Me 4, Fly Me to the Moon, Twisters, Deadpool & Wolverine and
more.
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Cinemark and Mike's Hot Honey collaborate
to bring sweet heat to movie theater concessions for the first
time. (Photo: Business Wire)
“We are buzzing with excitement to be the first movie theater
chain teaming up with Mike’s Hot Honey to add some sweet heat to
our already iconic cinema snacks,” said David Haywood, Cinemark SVP
of Food and Beverage. “Moviegoers are always looking for the next
hot thing in Hollywood, and with these limited time culinary
creations showcasing Mike’s Hot Honey, our guests will be able to
have an explosive snacking experience that matches the captivating
action on our big screens.”
Cinemark moviegoers have proven they love foods that pack a
punch, purchasing a blazing 2.6 million spice-enhanced items at the
chain's U.S. theaters in 2023, including jalapeño pouches and hot
variations of sweet and salty snacks. With this dynamic
collaboration, Cinemark and Mike’s Hot Honey are giving an array of
options to those food lovers looking to add a sweet-heat kick to
their movie treats. All of the exhibitor’s more than 300 U.S.
theaters now offer dip cups of the honey, and to top it off, select
Cinemark locations will offer Mike’s Hot Honey versions of favorite
restaurant fare, including a fried chicken sandwich, flatbread,
pizza, loaded fries and wings. Guests can also opt for an icy-hot
sweet treat with the Mike’s Hot Honey milkshake, in addition to
indulging in a spicy spin on margarita and old-fashioned cocktails.
All items are available at Cinemark while supplies last.
“We’re thrilled that Mike’s Hot Honey is taking center stage at
Cinemark during the busy summer season especially since Cinemark
was my local movie theater growing up, so this is a nostalgic
moment for me,” said Mike Kurtz, founder of Mike’s Hot Honey. “Food
has become a quintessential part of the moviegoing experience today
and our product can enhance nearly every item on the menu with a
sweet-heat kick. We’re sure our easy-to-use dip cups will be a
blockbuster hit,” he added.
In order to skip the line and savor the flavor, Cinemark
moviegoers can use online mobile ordering and have their
concessions waiting upon their arrival. For those wanting to enjoy
their delicious movie snack and Mike’s Hot Honey combination beyond
the end credits, the dip cups are available for home delivery
through Cinemark’s partnerships with DoorDash, Grubhub and Uber
Eats. Participating locations can be found at
https://www.cinemark.com/food-drink/delivery.
Moviegoers can make the most of the in-theater experience by
joining Cinemark Movie Rewards, Cinemark’s tiered loyalty program
that awards movie lovers with one point for every dollar spent at a
Cinemark theater.
To find theater locations and purchase tickets, visit
Cinemark.com or the Cinemark app.
About Cinemark Holdings, Inc.
Cinemark Holdings, Inc. (NYSE: CNK) provides extraordinary
out-of-home entertainment experiences as one of the largest and
most influential theatrical exhibition companies in the world.
Based in Plano, Texas, Cinemark makes every day cinematic for
moviegoers across more than 500 theaters and 5,500 screens,
operating in 42 states in the U.S. (308 theaters; 4,303 screens)
and 13 South and Central American countries (194 theaters; 1,405
screens). Cinemark offers guests superior sight and sound
technology, including Barco laser projection and Cinemark XD, the
world’s No. 1 exhibitor-branded premium large format;
industry-leading penetration of upscale amenities such as expanded
food and beverage offerings, Luxury Lounger recliners and D-BOX
motion seats; top-notch guest service; and award-winning loyalty
programs such as Cinemark Movie Club. All of this creates an
immersive environment for a shared, entertaining escape,
underscoring that there is no place more cinematic than Cinemark.
For more information, visit https://ir.cinemark.com.
About Mike’s Hot Honey
Mike's Hot Honey is America's leading brand of hot honey and has
been elevating everyday eating experiences since 2010, when its
first drizzle on a pizza at Paulie Gee's in Brooklyn sparked a
word-of-mouth sensation and created a new category of pizza
topping. By popular demand, Mike started selling his small-batch,
hand-labeled hot honey bottles to visitors of the pizzeria, as well
as other local restaurants and businesses. Today, Mike's Hot Honey,
with the same original recipe, can be found in thousands of
restaurants and retailers across the country. Using only 100% pure
honey infused with real chili peppers, Mike's Hot Honey's one-two
flavor punch of sweetness then heat makes any dish more dynamic,
from the original pairing on pepperoni pizza to chicken, cheese and
charcuterie, ice cream, cocktails, and so much more. Mike's Hot
Honey empowers chefs and eaters everywhere to customize, create,
and share extraordinary meals. Happy drizzling!
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240709382689/en/
Cinemark Contacts: Media: Julia McCartha pr@cinemark.com
Investors: Chanda Brashears investors@cinemark.com
Mike’s Hot Honey Contacts: Media: Cheryl Pellegrino
cpellegrino@prosper-pr.com
Marketing: marketing@mikeshothoney.com
General: info@mikeshothoney.com
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