CLEVELAND, July 19 /PRNewswire-FirstCall/ -- Developers
Diversified Realty Corporation (NYSE: DDR) today announced
advertising and sponsorship agreements with AT&T and Coca-Cola
in Puerto Rico.
Across the island leading brands and retailers continue to
partner with Developers Diversified to grow their business. The
Company has had an exclusive five-year partnership with MasterCard
in Puerto Rico, recently renewed
for two additional years, to help grow MasterCard's profile in the
Caribbean. The addition of
AT&T and Coca-Cola, along with MasterCard, further demonstrates
that world-class brands have targeted well-positioned shopping
centers as an excellent advertising venue to interact with
consumers and gain market share.
In its entirety, Developers Diversified's new business
development program in Puerto
Rico, including sponsorship and advertising, generates
revenue of over $10 million annually.
Since acquiring the portfolio in 2005, new business development
revenue in Puerto Rico has grown
nearly 80 percent.
AT&T and Developers Diversified created an innovative
advertising opportunity which allows AT&T to brand the
signature solar system display, located in a prominent,
highly-trafficked area at Plaza del Sol in Bayamon, Puerto Rico. After acquiring Centennial
Wireless Company, AT&T searched for a unique way to introduce
their brand on the island and Developers Diversified's flagship
center on the island will be an excellent venue to connect
tech-savvy consumers to AT&T.
The agreement with Coca-Cola makes them the exclusive vending
and snack machine provider for Developers Diversified's portfolio
of 15 shopping centers in Puerto
Rico. Coca-Cola is installing over 60 vending machines at
Developers Diversified's shopping centers across the island.
About Developers Diversified Realty
Developers Diversified owns and manages approximately 630 retail
operating and development properties in 43 states, Brazil, Canada and Puerto
Rico. Totaling more than 137 million square feet, the
Company's shopping center portfolio features open-air,
value-oriented neighborhood and community centers, mixed-use
centers and lifestyle centers located in prime markets with stable
populations and high-growth potential. Developers Diversified is
the largest landlord in Puerto
Rico and owns a premier portfolio of regional malls in and
around Sao Paulo, Brazil.
Developers Diversified is a self-administered and self-managed REIT
operating as a fully integrated real estate company. Additional
information about the Company is available on the Company's website
at www.ddr.com.
SOURCE Developers Diversified Realty Corporation