NEW YORK, Sept. 22, 2015 /PRNewswire/ -- The UGG®
brand, a division of Deckers Brands (NYSE: DECK), today announced
the opening of an UGG® for Men pop-up shop in the heart of
San Francisco. Featuring the
latest Treadlite by UGG™ collection, a fusion of athletic
sensibilities with classic details through its lightweight,
flexible and durable technologies, the location will provide a
convenient one-stop location for holiday shoppers in the Bay
Area.
Complementing the brand's permanent men's only locations in
New York and Hawaii, the new UGG® for Men pop-up store is
located in the Westfield Centre, an upscale, urban shopping mall in
the Union Square area of San
Francisco at 845 Market Street, Space 209. The 554 square
foot location, which is now open, carries a selection of must-have
merchandise consisting of 88 SKUs. The store also offers the
Infinite UGG® Omni-Channel program, which enables customers to
seamlessly access the brand's full spectrum of product sizes
and colors.
"San Francisco is a city known
for being on the cutting edge of technology, making it the perfect
home to our first-ever UGG for Men pop-up shop. With innovation at
the forefront of our men's collection, we're entering our second
season of product introductions featuring our ultra-successful
TreadLite by UGG™ and Twinsole concepts," says Vice President of
North America retail for Deckers
Brands, Gerard Marceda. "Our UGG for
Men collections are built on a legendary foundation of comfort and
innovative technology, which are key points of differentiation that
distinguish UGG from other men's brands in the marketplace. Our new
pop-up men's location offers our tech-savvy customers a chance to
experience firsthand all the brand has to offer."
Launched in early 2015, TreadLite By UGG™ is an ultra-durable
outsole that offers increased cushioning, traction and flexibility
– all in a supremely lightweight construction. The technology
represents the next generation of lightweight UGG® footwear design.
Unveiled in 2014, the Twinsole™ concept gives men the flexibility
to wear their shoes in two different ways: two interchangeable
insoles, available in traditional cushioned leather and natural
wool.
The styles that are showcased at the pop-up location
include:
- Neumel: This updated chukka silhouette delivers supreme
comfort and warmth throughout the season with unparalleled outdoor
sensibility that is perfect for any terrain.
- Harvin: An athletic style shoe that seamlessly blends
Twinsole™ technology, which offers the versatility of two
interchangeable insoles, with Treadlite By UGG™ technology and
provides the optimum cushioning, traction, and flexibility.
- Stoneman: With an easy pull on design, this shoe is able
to combat the climate with its rugged utility and luxurious comfort
and features natural wool lining, waterproof construction and is
cold weather rated to -20 degrees Celsius.
UGG® for Men is available at all UGG® stores nationwide
including three exclusive men's only locations in New York City on Madison Avenue, in
Honolulu at the Hyatt Regency and
San Francisco at the heart of
Union Square. For more details on UGG® for Men and other UGG®
locations, including store hours, please visit:
http://www.uggaustralia.com/storelocator.
About The UGG® Brand
Founded in 1978 in California,
the UGG® brand has built a reputation on luxury and comfort by
using only the finest materials in the world, employing the highest
standards of craftsmanship, and delivering new and innovative
styles. The UGG® brand is recognized as a premium lifestyle brand
with more than $1 billion in annual
sales, offering men's, women's and kid's footwear as well as
loungewear, outerwear, home products, cold weather accessories and
handbags. The brand's concept and outlet stores offer the ultimate
brand experience with 137 locations worldwide, including
New York, San Francisco, Los
Angeles, Paris,
London, Tokyo, Shanghai and Beijing. For more information, visit our
website, www.uggaustralia.com. @UGGforMen #UGGforMen
About Deckers Brands
Deckers Brands is a global leader in designing, marketing and
distributing innovative footwear, apparel and accessories developed
for both everyday casual lifestyle use and high performance
activities. The Company's portfolio of brands includes UGG®, Teva®,
Sanuk®, Ahnu®, and HOKA ONE ONE®. Deckers Brands products are sold
in more than 50 countries and territories through select department
and specialty stores, 142 Company-owned and operated retail stores,
and select online stores, including Company-owned websites. Deckers
Brands has a 40-year history of building niche footwear brands into
lifestyle market leaders attracting millions of loyal consumers
globally. For more information, please visit www.deckers.com
Media Contacts:
Lindsey
Dicola / 212-247-8552 / lindsey.dicola@deckers.com
Matthew Magnin / 212-247-8552 /
matthew.magnin@deckers.com
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SOURCE The UGG® Brand