New Products Inspired by Disney+ Original
Series The Mandalorian and Star Wars: The Clone Wars
Announced
All-new products featuring the Child
arriving soon
This year, the Force is strong with fans who want to celebrate
their love of all things Star Wars™ with new merchandise tied to
beloved stories and characters revealed today just ahead of New
York Toy Fair.
Leading with products inspired by the hit Disney+ series, The
Mandalorian (created by Jon Favreau and Executive Produced by Dave
Filoni, Kathleen Kennedy and Colin Wilson), anticipation is at an
all-time high for toys, collectibles, books, home goods, apparel,
games, accessories and more inspired by the galaxy’s newest (and
arguably cutest) character, the Child, affectionately referred to
as “Baby Yoda.” In addition to dozens of products previously
announced, a number of all-new items across multiple categories
were revealed for the first time today. Highlights include THE
CHILD ANIMATRONIC EDITION figure, which will be available for
preorder at most major retailers starting at 1:00 PM ET today, Star
Wars™ TROUBLE: The Mandalorian Edition and Star Wars™ OPERATION:
The Mandalorian Edition games, all from Hasbro, a LEGO®
construction set featuring the Mandalorian’s Razor Crest ship and
LEGO® BrickHeadz™ Star Wars The Mandalorian & The Child 75317
building kit, and all-new offerings exclusive to shopDisney.com |
Disney store and Disney Parks. These new items and more will hit
retail later this year.
Sought-after items featuring the Child from Hasbro, Funko,
Mattel, Build-A-Bear®, shopDisney.com | Disney store, and more,
some of which went on pre-sale starting late last year, are
expected to hit shelves and doorsteps starting next month.
“Finding ways to engage and surprise audiences with this new
Star Wars story has been a tremendous opportunity,” said The
Mandalorian creator Jon Favreau. “And holding back on product
development gave everyone the chance to discover the character
affectionately known to fans as “Baby Yoda” together. This is
something special in the age of spoilers. I am so appreciative of
the partnership with the teams at Lucasfilm and Disney who are
translating these characters into products for fans to enjoy.”
Last year, products based on The Mandalorian streaming series
quickly became some of the most sought-after holiday gifts, with
products inspired by the Child intentionally held back to uphold
the big character reveal. As new viewers discovered the acclaimed
show, demand for goods continued to grow, resulting in “Baby Yoda”
being the #1 trending “baby” search on Google in the United States
for 20191 and pre-orders of the Child product routinely hitting #1
across retail e-commerce sites like Amazon, Walmart.com, and
Target.com. Recently, Funko announced their ‘The Child’ Pop!
bobblehead was the top-selling pre-order figure of all-time.2
Also revealed today were new products inspired by the Emmy
Award-winning animated series, Star Wars: The Clone Wars, which is
also executive produced by Dave Filoni and is returning for a
seventh and final season exclusively on Disney+. In celebration of
the series, Hasbro revealed a Mandalorian DARKSABER LIGHTSABER, as
well as additional products featuring Star Wars: The Clone Wars
fan-favorite characters as part of their all-new Mission Fleet line
of vehicles and figures, including ANAKIN SKYWALKER JEDI
STARFIGHTER Vehicle and Figure, AHSOKA TANO AQUATIC ATTACK Micro
Vehicle and Figure, and CAPTAIN REX CLONE COMBAT Vehicle and
Figure. Disney Parks is also celebrating the return of the classic
series with new items including Star Wars: The Clone Wars Clone
Trooper pins, apparel and Ahsoka Tano Mickey Ears designed by
Ashley Eckstein, voice of Ahsoka Tano and founder of Her
Universe.
The 12-episode final season of Star Wars: The Clone Wars
premieres February 21 on Disney+, with new episodes streaming every
Friday. Fans can expect more reveals of products inspired by Star
Wars: The Clone Wars throughout the year.
Additional products tied to other milestone moments, such as the
home entertainment release of Star Wars: The Rise of Skywalker and
the 40th anniversary of Star Wars: The Empire Strikes Back, just to
name a few, will round out offerings across multiple categories
hitting shelves throughout the year.
“From breakout characters like the Child to the beloved
Skywalker Saga and everything in between, Star Wars has the ability
to connect with fans generation after generation,” said Ken
Potrock, president, consumer products commercialization, Disney
Parks, Experiences and Products. “It’s an honor to be able to
deliver products and experiences that allow our fans around the
world to celebrate their favorite characters and stories 365 days a
year.”
Select Star Wars™ products will be on display at New York Toy
Fair, which runs February 22-25, at the Jacob K. Javits Center.
For press assets and additional information on all the new
products, please visit this press site:
https://www.image.net/StarWarsToyFair2020.
About Disney Parks, Experiences and
Products
Disney Parks, Experiences and Products brings the magic of The
Walt Disney Company’s powerful brands and franchises—including
Disney, Pixar, Marvel, Star Wars, ESPN, 20th Century Studios, and
National Geographic—into the daily lives of families and fans
around the world to create magical memories that last a
lifetime.
When Walt Disney opened Disneyland in Anaheim, California, on
July 17, 1955, he created a unique destination built around
storytelling and immersive experiences, ushering in a new era of
family entertainment. More than 60 years later, Disney has grown
into one of the world’s leading providers of family travel and
leisure experiences, with iconic businesses including six resort
destinations with 12 theme parks and 52 resorts in the United
States, Europe, and Asia with approximately 160,000 cast members; a
top-rated cruise line with four ships and plans for three more to
be completed in 2021, 2022, and 2023; a luxurious family beach
resort in Hawai‘i; a popular vacation ownership program; and an
award-winning guided family adventure business.
Disney’s global consumer products operations include the world’s
leading licensing business; one of the world’s largest children’s
publishing brands; one of the world’s largest licensors of games
across platforms; more than 300 Disney store locations around the
world; and the shop Disney e-commerce platform. These experiences
are created by Disney Imagineers, the creative force behind
experiences found in Disney theme parks, resort hotels, cruise
ships, and consumer products—including books, games, and
merchandise.
STAR WARS and related properties are trademarks and/or
copyrights, in the United States and other countries, of Lucasfilm
Ltd. and/or its affiliates. © & TM Lucasfilm Ltd.
LEGO, the LEGO logo, the Minifigure and the brick & knob
configuration are trademarks of the LEGO Group. ©2020 The LEGO
Group.
About Hasbro
Hasbro (NASDAQ: HAS) is a global play and entertainment company
committed to Creating the World's Best Play and Entertainment
Experiences. From toys, games and consumer products to television,
movies, digital gaming, live action, music, and virtual reality
experiences, Hasbro connects to global audiences by bringing to
life great innovations, stories and brands across established and
inventive platforms. Hasbro’s iconic brands include NERF, MAGIC:
THE GATHERING, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY,
BABY ALIVE, POWER RANGERS, PEPPA PIG and PJ MASKS as well as
premier partner brands. Through its global entertainment studio
eOne, Hasbro is building its brands globally through great
storytelling and content on all screens. Hasbro is committed to
making the world a better place for children and their families
through corporate social responsibility and philanthropy. Hasbro
ranked No. 13 on the 2019 100 Best Corporate Citizens list by CR
Magazine and has been named one of the World’s Most Ethical
Companies® by Ethisphere Institute for the past eight years. Learn
more at www.hasbro.com, and follow us on Twitter (@Hasbro) and
Instagram (@Hasbro).
© 2020 Hasbro, Inc. All Rights Reserved.
1 https://trends.google.com/trends/yis/2019/US/
https://media.thinknum.com/articles/its-official-baby-yoda-is-1-toy-sold-at-amazon/;
https://variety.com/2019/digital/news/baby-yoda-plush-toy-demand-amazon-ship-date-1203449700/
2
https://comicbook.com/gear/2020/02/06/baby-yoda-is-the-best-selling-funko-pop-of-all-time/
View source
version on businesswire.com: https://www.businesswire.com/news/home/20200220005167/en/
Disney Parks, Experiences and Products Erin Barrier Director,
Licensing & Franchise Communications 818-544-1274
erin.j.barrier@disney.com
Walt Disney (NYSE:DIS)
Historical Stock Chart
From Apr 2024 to May 2024
Walt Disney (NYSE:DIS)
Historical Stock Chart
From May 2023 to May 2024