Actress and Producer, Yara Shahidi,
International Supermodel, Gigi Hadid and Award-Winning Artist and
Activist, Chance the Rapper Help Kick Off Campaign, Which Invites
Fans to Celebrate Their Friends Through #MickeyFriendsStayTrue
Disney announced Mickey & Friends: Stay True, a global
campaign inspired by the Sensational Six – Mickey Mouse, Minnie
Mouse, Donald Duck, Daisy Duck, Goofy and Pluto – and their iconic
friendship that has spanned over several decades.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20200723005653/en/
Yara Shahidi, Sayeed Shahidi and Ehsan
Shahidi (Photo: Business Wire)
Through countless adventures and almost a century’s worth of
milestones, the Sensational Six have always stayed true to one
another, and now they’re inspiring others to do the same. Starting
this week and culminating on July 30, International Friendship Day,
fans across the globe are invited to ‘shout out’ their friends and
thank them for “staying true” through social media challenges, free
digital activations and more, using #MickeyFriendsStayTrue.
Yara Shahidi, Gigi Hadid and Chance the Rapper helped kick off
the campaign today with posts celebrating their best friends Sayeed
Shahidi, Ehsan Shahidi, Olivia Perez and Taylor Bennett.
“When I think of my earliest memories of friendship and what it
means to be a friend, I flashback to the Sensational Six. I am
excited to celebrate International Friendship Day with my
sensational brothers and the iconic group of Disney friends who
have inspired the beauty of friendship.” – Yara Shahidi
“I’ve always been such a big Disney fan, and know any day I get
to step foot into a Disney park will be another great one. I have
so many amazing memories from childhood to adulthood that include
Mickey and the Sensational Six. I’m so happy to be celebrating
International Friendship Day alongside these iconic characters!” –
Gigi Hadid
“My brother is my best friend and I’m excited to celebrate
International Friendship Day alongside him and Mickey Mouse.” –
Chance the Rapper
Starting tomorrow, July 24, and leading up to International
Friendship Day, Disney will provide fans with calls to action –
each inspired by a different member of the Sensational Six – every
day via the @mickeytrueoriginal Instagram. Throughout the week,
fans will be encouraged to use the #MickeyFriendsStayTrue hashtag
to share tales of friendship including stories from celebrities
like Yara Shahidi, Gigi Hadid and Chance the Rapper. In addition,
“Good Morning America” and syndicated morning talk show "Live with
Kelly and Ryan" are joining in the celebration, with special
messages to encourage viewers to participate. Some friendship
stories could end up being featured on Disney’s social platforms
and on “Good Morning America.”
“Celebrating friendship and those who help us stay true to
ourselves and others is more important than ever before,” said
Kareem Daniel, president of Disney Consumer Products, Games and
Publishing. “As families around the world look to Disney to add
magic to their daily lives, this campaign highlights the enduring
bonds between Mickey and his pals – inviting fans to share in their
exciting adventures and iconic friendships.”
The Sensational Six’s rich history of friendship reveals the
secrets to a lifelong friend
Being loyal, creating memories and making each other laugh are
just some of the ways that Mickey and his friends have continued to
stay true to one another for almost a century.
In order to highlight the history of this iconic friend group
and reveal what it takes to maintain lifelong friends, Historian
Brian Sibley analyzed over 600 hours of Disney films, shorts and
featurettes featuring the Sensational Six.
The analysis revealed that loyalty is the number one trait that
stands the friendship test of time, with the six friends unwavering
in supporting each other. Sharing similar interests and adventures
are also key, and laughter really is the best medicine with the
characters finding ways to laugh together no matter what.
Other important traits found in the enduring friendships of the
characters are making time for each other, being honest when
needed, and being thoughtful.
The top 10 qualities that are key to lifelong friendship
according to 90 years of Disney stories are:
- Loyalty (like Pluto always being by Mickey Mouse’s
side)
- Honesty (whether it’s what they want to hear or not, the
Sensational Six are always honest with each other)
- Kindness (like Donald taking on an extra job to pay for
a big date with Daisy)
- Understanding of faults (whether it’s Donald’s
feistiness or Goofy’s foolishness, the friends are always forgiving
of each other’s faults)
- Shared interests (like Mickey Mouse and Pluto’s love of
fishing)
- Embracing differences (whether you’re sassy like Daisy
or happy-go-lucky like Pluto)
- Supportive of ambitions (such as Mickey Mouse’s lifelong
support for Minnie Mouse’s career paths)
- Shared sense of humor (whether you’re always laughing
like Mickey Mouse or being the comedian like Goofy)
- Making time for each other (a long running theme with
Mickey Mouse and Minnie Mouse)
- Being thoughtful (such as the birthday surprises the
Sensational Six plan for each other every year)
New Products and Promotions Celebrating Friendship
In celebration of the campaign, new product collaborations such
as Primark, H&M, Adidas, BIG W, BaubleBar, Ray-Ban, Otterbox
and Kellogg’s will be available, along with cross-category products
for all ages at retailers all over the world, with more to come
later this year. Additionally, on July 23, shopDisney.com will
feature a special ‘buy-one-get-one-plush-for-$3’ offer, and on July
28 – July 30, will offer up to 40% off on Mickey & Friends
merchandise must-haves.
In addition, the Mickey and Friends: Stay True playlist by Walt
Disney Records is now streaming:
https://disneymusic.co/MickeyandFriends. Disney+ will feature the
Mickey and Friends Collection at the top of the Collections section
in Disney+ from July 27 – August 2, in honor of the global
campaign.
Disney’s Mickey & Friends: Stay True campaign will continue
throughout the year, including celebrating Friendsgiving in
November.
For more information on Mickey & Friends: Stay True, follow
@MickeyTrueOriginal and #MickeyFriendsStayTrue on Instagram.
About Disney Consumer Products, Games and Publishing
Disney Consumer Products, Games and Publishing (CPGP) brings the
magic of The Walt Disney Company’s brands and franchises—including
Disney, Pixar, Marvel, Star Wars, National Geographic, and
more—into the daily lives of families and fans around the world
through products and experiences across more than 100 retail
categories from toys and t-shirts to apps, books, video games, and
more. A division of the Disney Parks, Experiences and Products
segment, CPGP’s global operations include: the world’s largest
licensing business, one of the biggest children’s publishing
brands, a leading licensor of interactive games across platforms,
Disney store locations globally, and the shopDisney e-commerce
platform.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20200723005653/en/
Disney Consumer Products, Games and Publishing Erin Barrier
Director, Licensing & Franchise Communications 626-487-1582
erin.j.barrier@disney.com
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