Microgame Selects Genius Sports Group to Power Betting Platform With Official Data and Trading Services
18 February 2021 - 12:00AM
Business Wire
Partnership sees Genius Sports Group’s official live sportsbook
content fuel over 25 Italian sportsbooks via region’s leading
betting and gaming platform provider
Genius Sports Group (Genius) today announced a deal to supply
one of Italy’s largest online betting and gaming platform
providers, Microgame S.p.A., with official in-play sportsbook
content.
The new partnership provides over 25 licensed Italian sportsbook
brands operating on the Microgame platform solution, “Intrabos”,
with Genius’ renowned and customisable LiveData and LiveTrading
services.
Through the partnership, Microgame’s current and future
customers will have access to Genius’ official live sports data and
pricing, driving fast and reliable in-play betting products for
major sports. This includes the English Premier League, Euroleague
basketball, LigaMX, NASCAR and a full range of FIBA and FIVB
competitions.
Microgame’s broad Italian market customer base includes Goldbet,
Betaland and Betflag.
Genius Sports Group was named Italy’s best Sports Betting
Supplier at the 2020 EGR Italy Awards.
Jack Davison, Chief Commercial Officer at Genius Sports, said:
“The Italian market has been a hub of major investment for Genius
Sports in recent years, from hiring, to product development and
official rights acquisitions. Partnering with Microgame, another
respected supplier in the region, is expected to further our local
reach and will enable over 25 new sportsbooks to unlock additional
in-play engagement and revenues.”
Marco Castaldo, CEO of Microgame, said: “The partnership with
Genius Sports Group is an important step in the continuing
development of our sportsbook. Adding the Genius data service will
further improve top-quality event coverage for our customers,
ensuring a better player experience and additional revenue
opportunities.”
ENDS
About Genius Sports
Genius Sports Group is the official data, technology and
commercial partner that powers the global ecosystem connecting
sports, betting and media. We are a global leader in digital sports
content, technology and integrity services. Our technology is used
in over 150 countries worldwide, empowering sports to capture,
manage and distribute their live data and video, driving their
digital transformation and enhancing their relationships with
fans.
We are the trusted partner to over 500 sports organizations
globally, including many of the world’s largest leagues and
federations such as the NBA, Premier League, AFA, FIBA, NCAA,
NASCAR and PGA TOUR.
Genius Sports Group is uniquely placed through cutting-edge
technology, scale and global reach to support our partners. We are
more than just a technology company, we build long-term
relationships with sports at all levels, helping them to control
and maximize the value of their content while providing technical
expertise and round-the-clock support.
geniussports.com
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version on businesswire.com: https://www.businesswire.com/news/home/20210217005522/en/
Genius Sports Group Limited: Chris
Dougan, Chief Communications Officer +1 (202) 766-4430
chris.dougan@geniussports.com
Tristan Peniston-Bird, The One Nine Three Group +44 7772 031 886
tristan.peniston-bird@the193.com
Investors: Brandon Bukstel +1 (954)
554-7932 Brandon.bukstel@geniussports.com
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