ANN ARBOR, Mich., Aug. 17, 2015 /PRNewswire/ -- Domino's
Pizza (NYSE: DPZ), the recognized world leader in pizza
delivery, knows that customers, even celebrities, want to be
able to order their pizzas from anywhere, at any time, on any
device. Domino's newest TV campaign, which begins today, features
Eva Longoria, Sarah Hyland, Richard
Sherman, Clark Gregg, and
their favorite ways to order, using Domino's
AnyWare™.
"Thanks to the AnyWare suite of technology, customers can place
their favorite order via text, tweet, TV, smartwatch and more,"
said Dennis Maloney, Domino's vice
president – chief digital officer. "Domino's newest TV commercials
showcase celebrities placing orders on their favorite devices,
proving that, for every type of personality and in any situation,
there's a perfect way to order."
In these celebrity-centric TV ads, Domino's teams up stars with
their favorite ordering method: Longoria through her TV, Hyland
with the pizza emoji text, Sherman through Twitter® and
Gregg with his smartwatch.
"Domino's makes it so easy to order your favorite pizza,"
Longoria said. "Within a few clicks of a button, or in my case, TV
remote, your dinner is ordered – and you never have to leave your
sofa or miss a moment of your favorite show. Now, that's
convenience."
"No matter which way you order, one thing is certain: Domino's
aims to give its customers the best possible experience," said
Maloney. "In fact, Domino's Android™ and iOS apps were
just named the highest-rated retail apps for restaurants by ARC
from Applause®, which we couldn't be more proud of. We
hope to continue making our customers happy by allowing them to
order from nearly anywhere, on more platforms than ever."
To view a bonus, online-only spot from the campaign, visit
https://youtu.be/T7EIhrg1THI.
Domino's AnyWare is innovative technology that gives
customers the ability to order in more ways and on more devices
than ever before: via text, Twitter, Samsung Smart TV®,
Pebble® smartwatch app, Android Wear smartwatch app,
Ford SYNC® AppLink™ system and voice ordering
with Dom. To utilize Domino's AnyWare, customers must have a Pizza
Profile with a saved Easy Order. More information can be found at
anyware.dominos.com.
Additional Celebrity Quotes
- "Who knew ordering pizza could be as simple as sending a pizza
emoji to Domino's? Domino's really gets me." – Sarah Hyland
- "I expect nothing but the best, both on and off the football
field. And when it comes to ordering pizza, I uphold the same
standard. Domino's is the best at what it does. It has the
top-ranked mobile apps in the restaurant industry, but don't just
take my word for it. Try it." – Richard
Sherman
- "Domino's smartwatch apps are cutting-edge and easy to use –
it's the best combo since sliced, well … pizza." – Clark Gregg
About Domino's Pizza®
Founded in 1960, Domino's Pizza is the recognized world leader
in pizza delivery, with a significant business in carryout pizza.
It ranks among the world's top public restaurant brands with a
global enterprise of more than 11,900 stores in over 80
international markets. Domino's had global retail sales of over
$8.9 billion in 2014, comprised of
more than $4.1 billion in the U.S.
and nearly $4.8 billion
internationally. In the second quarter of 2015, Domino's had global
retail sales of nearly $2.2 billion,
comprised of $1.1 billion in the U.S.
and $1.1 billion internationally. Its
system is comprised of franchise owners who accounted for nearly
97% of Domino's stores as of the second quarter of 2015. Emphasis
on technology innovation helped Domino's generate approximately 50%
of U.S. sales from digital channels at the end of 2014, and reach
an estimated run rate of $4.0 billion
annually in global digital sales. Domino's features an ordering app
lineup that covers nearly 95% of the U.S. smartphone market and has
recently introduced several innovative ordering platforms,
including Ford SYNC®, Samsung Smart TV® and
Pebble Watch, as well as Twitter and text message using a pizza
emoji. In June 2014, Domino's debuted
voice ordering for its iPhone® and Android™
apps, a true technology first within traditional and e-commerce
retail.
Order – www.dominos.com
Mobile – http://mobile.dominos.com
Digital Info – anyware.dominos.com
Company Info – biz.dominos.com
Twitter – http://twitter.com/dominos
Facebook – http://www.facebook.com/dominos
YouTube – http://www.youtube.com/dominos
Photo - http://photos.prnewswire.com/prnh/20150817/258914
Logo -
http://photos.prnewswire.com/prnh/20120814/DE55948LOGO-b
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SOURCE Domino's Pizza