ATLANTA, May 6, 2021 /PRNewswire/ -- Kount, an
Equifax® (NYSE: EFX) company, and a leader in digital identity
trust and fraud prevention, today announced a new joint offering of
two award-winning products from Ethoca, a Mastercard Company.
Ethoca Alerts and Consumer Clarity™ are being delivered as part of
the Kount Dispute and Chargeback Management Solution, a
comprehensive, post-authorization solution that integrates
best-in-class fraud and customer dispute alert systems with
in-depth transaction details and industry-leading AI-driven fraud
prevention. By enabling integration with Ethoca Alerts and Consumer
Clarity™, as well as providing access to existing partnerships,
Kount's Dispute and Chargeback Management Solution can further
deliver true end-to-end chargeback protection.
As part of the integration with Ethoca, one layer of defense in
the new Kount solution is Consumer Clarity™. This provides
rich merchant and purchase information, including easy-to-recognize
merchant names and logos, purchase location details, and itemized
digital receipts to cardholders and financial institution call
center and back-office staff, thereby eliminating transaction
confusion – a leading cause of disputes and chargebacks.
Delivered on-demand through secure and trusted banking channels,
this enhanced information from Ethoca, combined with the Kount
Dispute and Chargeback Management Solution, helps merchants to:
- Connect directly with customers to resolve disputes, rather
than through the expensive and time-consuming chargeback
process.
- Provide a greater level of purchase information that helps to
reduce 'friendly fraud' caused by transaction confusion.
- Increase brand presence in customers trusted digital banking
applications by embedding logos, contact information and more.
Another layer of defense is Ethoca Alerts. Ethoca Alerts enables
merchants to identify and resolve customer disputes via near
real-time communication with the customer's issuing bank – instead
of weeks later via the typical chargeback process. Businesses
receive notifications through the Kount dashboard that combines
multiple forms of alerts from various card issuers with unique
Kount dispute management tools.
By leveraging Ethoca Alerts via the Dispute and Chargeback
Management Solution, merchants can:
- Stop chargebacks before they happen by proactively resolving
disputes and providing refunds.
- Reduce losses by stopping the fulfillment of orders and
cancelling accounts, leveraging link analysis to eliminate related
fraudulent orders, and bolstering fraud screening to identify
future fraud.
- Increase sales by improving fraud models and increasing
transaction acceptance.
- Protect consumer experience and loyalty by saving customers
from the long and frustrating chargeback process.
"Our mission is to take more fraud and chargebacks out of the
system and help businesses focus on what they do best – serve their
customers," said Jason Howard,
Executive Vice President, Ethoca. "In Kount we have a partner who
shares this vision and we're excited to introduce this new
solution."
"We believe that the Kount integration and partnership with
Ethoca for both Alerts and Consumer Clarity further elevates the
chargeback management process for businesses. The ability to
prevent chargebacks in near-real time, even post-authorization,
helps businesses accept more orders while staying protected from
fraud," said Bradley Wiskirchen,
Senior Vice President and General Manager of Kount, an Equifax
Company.
The Kount Dispute and Chargeback Management Solution is
available now. For more information, please visit Kount.com.
ABOUT KOUNT, AN EQUIFAX COMPANY
Kount's Identity Trust
Global Network delivers real-time fraud prevention and account
protection and enables personalized customer experiences for more
than 9,000 leading brands and payment providers. Linked by Kount's
award-winning AI, the Identity Trust Global Network analyzes
signals from 32 billion annual interactions to personalize user
experiences across the spectrum of trust — from ensuring
frictionless experiences to blocking fraud. Quick and accurate
identity trust decisions deliver safe payment, account creation,
and login events while reducing digital fraud, chargebacks, false
positives, and manual reviews.
ABOUT EQUIFAX INC.
At Equifax (NYSE: EFX), we believe
knowledge drives progress. As a global data, analytics, and
technology company, we play an essential role in the global economy
by helping financial institutions, companies, employers, and
government agencies make critical decisions with greater
confidence. Our unique blend of differentiated data, analytics, and
cloud technology drives insights to power decisions to move people
forward. Headquartered in Atlanta
and supported by more than 11,000 employees worldwide, Equifax
operates or has investments in 24 countries in North America, Central and South America, Europe, and the Asia
Pacific region. For more information, visit Equifax.com
FOR MORE INFORMATION
Lacey
Briggs for Kount, an Equifax Company
news@kount.com
Kate Walker for Equifax USIS
mediainquiries@equifax.com
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SOURCE Equifax Inc.