Eros Now Partners with EUROSTAR Group
09 January 2020 - 1:14AM
Business Wire
Enabling effortless access to Indian
entertainment content for fans across GCC countries
Eros Now, the cutting-edge digital over-the-top (OTT) South
Asian entertainment platform owned by Eros International Plc (NYSE:
EROS) (“Eros” or “the Company”), a Global Indian Entertainment
Company, today announced its partnership with UAE-based digital
retail giant, EUROSTAR Group. The association enables the large
diaspora from the Indian sub-continent and locals across GCC
countries to access Eros Now’s vast content library of 12,000 plus
movies, music videos, original shows, short format content Quickie
and more.
The massive fan base of Indian entertainment content in the GCC
markets can now take advantage of monthly and annual subscription
packs of Eros Now from their nearest EUROSTAR-serviced retail
outlet. The partnership promises to deliver entertainment and
enhance customer convenience by offering seamless access to the
premium OTT platform.
Expats from India, Sri Lanka, Bangladesh, Pakistan and Egypt
living in UAE and other GCC markets are massive fans of Indian
entertainment, especially Bollywood movies and stars. Eros Now,
apart from offering a huge Bollywood film catalogue, is also known
as the one-stop destination for regional films in Tamil, Telugu,
Malayalam, Kannada, Gujarati and many other Indian languages. The
Company’s direct-to-digital offerings, ground-breaking original
shows and short-format content category, Quickie, further
encourages GCC market consumers to avail subscription from EUROSTAR
retail outlets.
Commenting on the partnership, Ali Hussein, CEO, Eros Now
said, “We at Eros Now believe in constantly enhancing consumer
experience and expand reach by partnering with relevant leading
brands globally. The partnership with EUROSTAR is a testament to
our endeavour in offering easy accessibility and unparalleled
entertainment to the massive consumer base across GCC countries. We
are confident that with a plethora of choices as well as regional
languages to choose from, audiences in the GCC will find there is
no better place to go.”
EUROSTAR spokesperson (Shaan Jethwani, Executive Director of
EUROSTAR) said, “We are happy to partner with India’s leading
OTT platform Eros Now to offer their bouquet of content to our
audience. The increasing demand for Indian entertainment content in
GCC markets is the driving force behind this decision. With
EUROSTAR’s legacy on Pay TV distribution, we envisage to deliver
its vast entertainment content to a massive consumer base across
GCC countries.”
About Eros International
Plc
Eros International Plc (NYSE: EROS) a Global Indian
Entertainment company that acquires, co-produces and distributes
Indian films across all available formats such as cinema,
television and digital new media. Eros International Plc became the
first Indian media company to list on the New York Stock Exchange.
Eros International has experience of over three decades in
establishing a global platform for Indian cinema. The Company has
an extensive and growing movie library comprising of over 3,000
films, which include Hindi, Tamil, and other regional language
films for home entertainment distribution. The Company also owns
the rapidly growing OTT platform Eros Now. For further information,
please visit: www.erosplc.com.
About Eros Now
Eros Now is Eros International Plc’s On-Demand South Asian
Entertainment Video Service accessible worldwide to viewers across
internet enabled devices including mobile, web and TV. With 12,000
plus Movie titles, Music Videos, Television Programming and others
Eros Now caters to more than 177.7 million registered users and
23.5 million monthly paying subscribers worldwide with the promise
of endless entertainment Product features, such as video in HD,
multi-language subtitles, movie downloads, and high-quality
original drama series differentiate the Eros Now entertainment
offering. To see, watch now: www.erosnow.com.
About EUROSTAR Group
EUROSTAR Group, headquartered in Dubai, has over the last three
decades firmly established itself as a pioneer and market leader in
smart devices and value-added products across the MEA region. With
a reputation for excellence and strong adherence to world class
standards, the Group has diversified and has grown dramatically
through the strategy of tapping into new territories and expanding
its portfolio of products and services.
The company boasts of a strong presence in both regional and
global markets, with dedicated wholesale company showrooms and
select power retailers in the Middle East, having business
operations spread across 50 countries worldwide. EUROSTAR Group
offers its growing customer base a range of products and services
supported with a 24/7 in-house call centre and a well-established
distribution network strategically located across the Middle East,
Africa, CIS, and the Indian subcontinent — giving customers the
confidence that EUROSTAR is ready to serve you anytime,
anywhere.
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version on businesswire.com: https://www.businesswire.com/news/home/20200108005523/en/
Mark Carbeck Chief Corporate and Strategy Officer Eros
International Plc +44 207 258 9909 mark.carbeck@erosintl.com
Media: Erica Bartsch Sloane & Company +1 212 446 1875
ebartsch@sloanepr.com
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