New Omnicraft™ Brand to Sell Quality, Competitively-Priced Parts for All Vehicle Brands at Ford Dealerships
24 January 2017 - 4:01PM
Business Wire
- Ford Customer Service Division launches
Omnicraft, an all-new brand of replacement parts for all makes of
non-Ford vehicles. Non-Ford customers now are able to purchase
parts and have their vehicles serviced at Ford dealerships
- The 1,500 most commonly requested parts
are now available and include oil filters, brake pads and rotors,
loaded struts, and starters and alternators. The list of available
parts will eventually grow to 10,000 for even more customer
convenience
- Omnicraft is the first new brand for
Ford’s Customer Service Division in 50 years and is an important
growth opportunity for dealerships as they will be able to sell
parts and offer service for all vehicles
Ford dealers now have access to a complete family of parts to
sell and to service all makes of vehicles as the Ford Customer
Service Division (FCSD) launches its new Omnicraft brand.
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The Ford Customer Service Division has
launched a new line of replacement parts, Omnicraft, for non-Ford
vehicles. (Photo: Business Wire)
Adding Omnicraft to Ford’s family of parts line to also cover
non-Ford vehicles means an improved customer experience through
competitive pricing, quality and convenience.
“Omnicraft is a significant benefit to any vehicle owner who
needs parts or to have their vehicle serviced,” said Frederiek
Toney, president, Global Ford Customer Service Division. “Now,
owners of non-Ford vehicles have access to quality parts at a
competitive price, backed by Ford and installed by Ford’s
world-class certified technicians.”
For launch, Ford focused on developing the most commonly
requested parts at a competitive price. Initial offerings include
oil filters, brake pads and rotors, loaded struts, and starters and
alternators.
“Today, 1,500 parts numbers are available with plans to
eventually reach approximately 30 parts categories and 10,000
parts,” Toney said. “We targeted the most requested parts first to
provide our dealers with a solid foundation of inventory.”
At launch, Omnicraft parts will be available at Ford and Lincoln
dealerships and will roll out to other Ford Authorized Distributors
throughout 2017.
Omnicraft is the first new brand offered by FCSD in 50 years and
is an important growth opportunity for dealerships as they will be
able to sell parts and offer service for all vehicles. Ford also
offers its Motorcraft® complete line of replacement parts for Ford
vehicles.
About Omnicraft
Omnicraft is part of the Ford family of parts brands: Ford,
Motorcraft and Omnicraft. Omnicraft is the exclusive
non-Ford/Lincoln parts brand of premium aftermarket parts. With
over a century of parts heritage to build upon, Omnicraft provides
excellent quality and fit and is a preferred choice of professional
automotive technicians. To find out more about Omnicraft, visit
www.omnicraftautoparts.com or contact your local Ford or Lincoln
dealership.
About Ford Motor Company
Ford Motor Company is a global automotive and mobility company
based in Dearborn, Michigan. With about 203,000 employees and 67
plants worldwide, the company’s core business includes designing,
manufacturing, marketing and servicing a full line of Ford cars,
trucks and SUVs, as well as Lincoln luxury vehicles. To expand its
business model, Ford is aggressively pursuing emerging
opportunities with investments in electrification, autonomy and
mobility. Ford provides financial services through Ford Motor
Credit Company. For more information regarding Ford and its
products and services, please visit www.corporate.ford.com.
For news releases, related materials and
high-resolution photos and video, visit www.media.ford.com.
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Tatchio313.575-8140statchio@ford.comorSherrice
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