Fitbit expands the Versa family with Versa Lite
Edition, its most affordable everyday smartwatch
Inspire HR and Inspire offer essential,
easy-to-use features in a sleek, stylish design at a low price for
consumers and health plan customers
Now swimproof with new colorful accessories,
Ace 2 helps kids age 6+ get more active and have fun while building
healthy habits
Fitbit (NYSE: FIT), the leading global wearables brand, today
announced four new products – Fitbit Versa Lite Edition™, Fitbit
Inspire HR™, Fitbit Inspire™ and Fitbit Ace 2™ – designed to help
make health and fitness accessible to more consumers across the
globe. Consumers can choose the best device for their own journeys
with leading health and fitness features at an affordable price.
Beyond devices, the Fitbit platform offers users engaging software
features, access to their holistic data, and connection to one of
the largest global health and fitness social networks which helps
to drive positive behavior change. Fitbit will also soon launch a
major redesign to the Fitbit app so users can further personalize
their dashboard, better understand their data, discover new content
and more easily connect with others on Fitbit’s social
community.
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“Since founding Fitbit almost 12 years ago, we’ve focused on
making health fun and achievable for everyone – regardless of
fitness level or goals. Today we have a growing, supportive
community of more than 27 million active users1 around the world
who are getting more active, sleeping better, reducing stress,
managing weight and getting healthier from being ‘on Fitbit,’ which
is a testament to the power of our platform and our consistent
innovation across our devices, software features and mobile app
experience,” said James Park, co-founder and CEO of Fitbit.
The wearables category continues to evolve and grow, with global
shipments of wearable devices forecasted to reach 189 million units
by 2022, up from 125 million units in 2018, according to IDC
research.2 While growth is being driven by smartwatches, trackers
are expected to remain an important part of the category overall.3
Fitbit believes this rapid growth provides a large opportunity to
bring new consumers to the category by offering both smartwatch and
tracker form factors that feel more accessible and are affordably
priced.
“With our newest products, we’re delivering high-quality,
easy-to-use wearables that are more affordable, so getting healthy
can be accessible to people of all ages and activity levels – even
those who have never tried a wearable,” continues Park. “Bringing
more users to the wearables category and growing our community of
active users is a critical part of our strategy. We will continue
to build on the Fitbit platform to provide a more personalized and
valuable experience for our users through a paid premium service
expected to launch later this year.”
Affordable, accessible products fit for everybody
Building on the success of the Fitbit Versa™ family of devices,
Fitbit Versa Lite Edition™ is an everyday smartwatch with most of
the core fitness and smart features Versa is known for, including
automatic activity, PurePulse® 24/7 heart rate and Sleep Stages
tracking, 15+ goal-based exercise modes, connected GPS, smartphone
notifications,4 apps, 4+ day battery life5 and relative SpO2
sensor, which has the potential to estimate changes in blood oxygen
levels and help track new health indicators about health, such as
sleep apnea. It features a simple one-button, lightweight,
swimproof6 design in new bold color choices for the young at heart.
At $159.95 (USD), Versa Lite Edition is Fitbit’s most affordable
smartwatch yet, for users who want an attractive, versatile, and
easy-to-use device with core features, actionable insights and
personal guidance to motivate them to improve their health.
Fitbit Inspire HR™ is the brand’s most affordable and stylish
24/7 heart rate tracking device at $99.95 (USD). It packs all-day
automatic activity, exercise and Sleep Stages tracking, with 15+
goal-based exercise modes, connected GPS, and Relax guided
breathing in a stylish, slim design. For consumers who are new to
wearables and want an even lower-cost, easy-to-use tracker, Fitbit
Inspire™ is available at $69.95 (USD). It has the essential health
and fitness features to help consumers stay motivated, including
automatic activity, exercise and sleep tracking, goal celebrations,
Reminders to Move and timer and stopwatch apps to help users stay
on track. Both products have a new modern, comfortable and
swimproof7 design with a touchscreen display, smartphone
notifications,8 and up to 5 days of battery life9 for day to night
wear.
Fitbit first introduced Inspire HR and Inspire to enterprise
customers in the U.S. during the 2019 health plan open enrollment
period through health plans like Humana and employers like Adobe
and Domino’s. Partners including Limeade, Solera Health and
Vitality Group have also incorporated Inspire HR and Inspire into
their offerings. Besides having broad consumer appeal, Inspire HR
and Inspire were designed to meet the specific needs of the
healthcare industry that chooses Fitbit because of trust in the
brand, leading health and fitness features, design, price and its
motivating large global health and fitness social network. Data and
insights from Fitbit devices and software like activity, sleep and
heart rate make it easier for people to track progress against
their health goals and can provide significant value to health
plans and employers focused on improving health among their
employee and member populations.
Fitbit Ace 2™ helps kids ages 6+ learn healthy habits at an
early age and encourages them to spend more active time with family
and friends. Ace 2 has a new swimproof design10 with a bumper to
protect the screen during kid-related activities all day long, and
is available in fun and bold kid-friendly colors and accessories
that include patterned designs. Ace 2 debuts new animated clock
faces,11 motivating challenges to keep kids moving, and colorful
avatars and cover photos to personalize their profiles within the
Fitbit app. Additionally, parents must create a Fitbit family
account in order to set up Ace 2 with their child’s account which
helps them stay on top of their kids’ activities.
Innovative app update to motivate and inspire
The Fitbit app will soon receive a major redesign, giving users
more ways to personalize their health journey on Fitbit. The new
design will make it easier to view and understand their health and
fitness stats, log data, discover new content, see their progress
in Challenges, and better connect with Fitbit’s large global health
and fitness social community. The update also adds Fitbit Focus, a
new section found at the top of the dashboard that delivers
relevant insights, messages and tips to keep users engaged,
informed and motivated.
“Being ‘on Fitbit’ is about more than just wearing a device. The
power is in the platform we’ve built that connects our devices,
software, services and engaged community to support people at every
step of their journey and help drive positive behavior change,”
said Jonah Becker, VP of design at Fitbit. “We are always looking
for ways to enhance that experience, so we redesigned the Fitbit
app to give people more ways to tailor it, with easier access to
tools and a global community that can help motivate them to reach
their goals. This flexible mobile platform will allow us to offer
more personalized services in the future, including coaching,
guidance and insights based on personal data, making our app more
valuable to consumers.”
Fitbit is also launching a Rewards beta program to test new ways
to motivate and engage users to reach their health and fitness
goals. Designed to encourage users to achieve and maintain an
active and healthy lifestyle and incentivize them with meaningful
rewards, the beta will allow users to earn points for everyday
activities like steps, sleep and active minutes that upon reaching
their goals, can be redeemed for discounts on Fitbit products and
rewards from partners, including adidas, Blue Apron and Deezer.
Fitbit will continue to test and iterate on Rewards and other
software experiences in advance of launching a paid premium service
offering later in the year.
Additionally, the Fitbit Community Feed is expanding this month
to more than 80 new markets in nine languages to users across Asia,
Europe and Latin America. A friendly and welcoming social network
that provides support, accountability and motivation from friends
and other like-minded individuals, this global expansion of the
Fitbit Community will enable more users to fully unlock the value
of the Fitbit platform.
Pricing, accessories and availability
A wide range of sport and lifestyle accessories are available to
add personal style to all four products for any activity or
occasion.
Versa Lite Edition is available for $159.95 (USD) in
white, lilac, mulberry and marina blue.12Versa Lite Edition
accessories feature materials including stain-resistant, swim-ready
and comfortable classic silicone bands in six new vibrant,
fashion-forward colors: marina blue, mulberry, scarlet, sunshine
and lilac. Sport-inspired hybrid woven bands (coming soon) feature
eye-catching bold stripes: navy and pink, navy and mulberry, navy
and orange, and black and gray.13 All new Versa Lite Edition
accessories are compatible with the Versa family of smartwatches,
and existing Versa accessories are compatible with Versa Lite
Edition, ranging from $29.95-$99.95 (USD) (sold separately).
Inspire HR is available for $99.95 (USD) in black, lilac
and two-tone black and white; Inspire is available for $69.95
USD in black and sangria.14 Inspire HR and Inspire accessories
are available in classic stain-resistant silicone in black, lilac
and white, classic elastomer sangria, and in printed lilac bloom
and soft pink deco. Fashion-forward accessories also include
premium Horween® leather including new double-wrapped saffiano
bracelets,15 stainless steel metal mesh bracelets16 and a clip
option available only for Inspire; ranging from $19.95-$69.95 (USD)
(sold separately).
Ace 2 will be available in stores and online beginning summer
2019 for $69.95 (USD) in watermelon with teal clasp or night
sky with neon yellow clasp. Ace 2 accessories come in classic
silicone bands in bold energetic and kid-friendly colors: grape,
night sky and neon yellow, and watermelon and teal, as well as
playful printed bands featuring motivational messages and active
graphics designed for kids (black and white “go!” and two-toned
teal “jazz”); prices range from $24.95-$29.95 (USD) (sold
separately).17
Fitbit Versa Lite Edition, Inspire HR and Inspire devices
will be available in stores and online in the Americas, Asia
Pacific and Europe, Middle East and Africa starting in March
2019 (see Table 1 for international product pricing). These
products will be available in stores and online at North American
retailers including Amazon, Best Buy, Kohl’s, Target and
Walmart.
Table 1: International Pricing
Fitbit Versa Lite
Fitbit Inspire HR
Fitbit Inspire
Fitbit Ace 2
Australia (AUD)
$249.95
$179.00
$129.00
$129.00
Canada (CAD)
$199.95 $129.95
$99.95 $99.95
Europe (Euro)
€159.99 €99.95
€69.95 €69.95
India (INR)
₹15999
₹8999 ₹6999 ₹6999
New Zealand (NZD)
$269.95
$189.00
$139.00
$139.00
Singapore (SGD)
S$248 S$158 S$118
S$118
UK (GBP)
£149.99 £89.99
£69.99 £69.99
About Fitbit
Fitbit helps people lead healthier, more active lives by
empowering them with data, inspiration and guidance to reach their
goals. As the leading global wearables brand, Fitbit designs
products and experiences that track and provide motivation for
everyday health and fitness. Fitbit’s diverse line of innovative
and popular products include Fitbit Charge 3™, Fitbit Inspire HR™,
Fitbit Inspire™, Fitbit Ace 2™ activity trackers, as well as the
Fitbit Ionic™ Fitbit Versa™ smartwatches, Fitbit Flyer™ wireless
headphones and Fitbit Aria 2™ Wi-Fi Smart Scale. Fitbit products
are carried in over 39,000 retail stores and in 87 countries around
the globe. Powered by one of the world’s largest health and fitness
social networks and databases of health and fitness data, the
Fitbit platform delivers personalized experiences, insights and
guidance through leading software and interactive tools, including
the Fitbit and Fitbit Coach apps, and the Fitbit OS for
smartwatches. Fitbit Health Solutions develops health and wellness
solutions designed to help increase engagement, improve health
outcomes, and drive a positive return for employers, health plans
and health systems.
Fitbit and the Fitbit logo are trademarks or registered
trademarks of Fitbit, Inc. in the U.S. and other countries.
Additional Fitbit trademarks can be found at
www.fitbit.com/legal/trademark-list. Third-party trademarks are the
property of their respective owners.
Connect with us on Facebook, Instagram or Twitter and share your
Fitbit experience.
Forward-Looking Statements
This press release contains forward-looking statements, within
the meaning of the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995, that involve risks and uncertainties
including, among other things, statements regarding the future
retail availability of Versa Lite Edition, Inspire, Inspire HR, Ace
2; the future availability of the redesigned Fitbit app, Fitbit
Focus, our paid premium service and the Fitbit Rewards beta
program; the growing number of Fitbit users and our future
opportunity to bring new users to the wearable device category;
growth in non-device consumer revenue; the availability of other
product features described in this release; and future potential of
the product features described in this release, including, not
limited to the relative SpO2 sensor, to provide health insights.
These forward-looking statements are only predictions and may
differ materially from actual results due to a variety of factors,
including the effects of the highly competitive market in which we
operate, including competition from much larger technology
companies; any inability to successfully develop and introduce new
products, features, and services or enhance existing products and
services; product liability issues, security breaches or other
defects; and other factors discussed under the heading "Risk
Factors" in our most recent report on Form 10-K filed with the
Securities and Exchange Commission. All forward-looking statements
contained herein are based on information available to us as of the
date hereof and we do not assume any obligation to update these
statements as a result of new information or future events.
1 As of December 31, 2018
2 https://www.idc.com/getdoc.jsp?containerId=prUS44553518
3 IDC Forecast published November 2018; Product Types Wrist,
Watch & Modular
4 When phone is nearby
5 Battery life varies with use and other factors
6 Water resistant to 50M
7 Water resistant to 50M
8 When phone is nearby
9 Battery life varies with use and other factors
10 Water resistant to 50M
11 Animated clock faces require more frequent charging
12 Mulberry, Marina Blue, Lilac, Sunshine and Scarlet classic
silicone bands sold exclusively at Fitbit.com
13 Sold exclusively at Fitbit.com
14 Black and sangria bands made of elastomer
15 Leather accessories are made of Horween leather and other
leather materials. Some colors sold exclusively at Fitbit.com
16 Silver stainless steel mesh bracelets sold exclusively at
Fitbit.com
17 Water resistant up to 50 meters
View source
version on businesswire.com: https://www.businesswire.com/news/home/20190306005451/en/
Fitbit, Inc.Jen Ralls, 415-941-0037pr@fitbit.com
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