Charge 3 addition can help build on the success
of UnitedHealthcare Motion; to date, program participants have
walked a combined 272 billion steps and earned more than $43
million in incentives
Fitbit (NYSE:FIT) today announced the next phase of its
integration with UnitedHealthcare Motion® by offering Fitbit Charge
3™, the No. 1-selling health and fitness tracker in the U.S.,i as a
buy-up option to eligible program participants.
UnitedHealthcare Motion is an employer-sponsored wearable device
walking program that encourages participants to move more and
monitor their activity levels, with the potential to earn more than
$1,000 per yearii by meeting certain daily walking goals. The
program is an option for employers in most markets across the
country.
The addition of Charge 3 builds on Fitbit’s history of working
with UnitedHealthcare to help eligible program participants monitor
progress toward daily walking goals from the wrist. Charge 2 was
the first wearable device offered as a buy-up option for
UnitedHealthcare Motion program participants in 2017.
Charge 3 in now available for purchase to UnitedHealthcare
Motion program participants; those who already own the device can
also use it as part of the program. Later this year, Fitbit Inspire
HR™, Fitbit’s lower priced and stylish device designed to meet the
needs of the health care industry, is also expected to be offered
to UnitedHealthcare Motion program participants.
"After more than two years, Fitbit devices continue to prove
popular among UnitedHealthcare Motion program participants, helping
encourage sustained and positive behavior change,” said Adam
Pellegrini, general manager, Fitbit Health Solutions. “Our
collaboration with UnitedHealthcare on this successful wearable
device walking program and other health initiatives continues to
demonstrate the important role wearable technology can play in
helping people on their path toward better health.”
On average, active UnitedHealthcare Motion participants log
nearly 12,000 steps per day, more than double the number of the
average American adult.iii Also, people with chronic conditions are
20 percent more likely to participate in the program than those
without such a diagnosis; people who have diabetes are 40 percent
more likely to participant than those who do not.*
UnitedHealthcare Motion may enable eligible program participants
to earn more than $1,000 per yeariv by meeting daily FIT walking
goals, which stands for: frequency (complete at least 500 steps
within seven minutes six times per day, at least an hour apart);
intensity (complete at least 3,000 steps within 30 minutes); and
tenacity (complete at least 10,000 total steps each day). The
program is available for purchase by employers of all sizes across
the country, enabling participants to earn quarterly incentives
that are deposited into health reimbursement accounts (HRAs) or
health savings accounts (HSAs), as applicable.
“Digital health solutions such as UnitedHealthcare Motion offer
valuable and measurable benefits to help motivate and engage people
to take control of their health journey,” said Paul Sterling, vice
president of emerging products for UnitedHealthcare. “Wearable
device options like the Charge 3 are an important resource to help
drive participation and engagement in our program, particularly
among people managing chronic conditions.”
Fitbit Charge 3™, the latest evolution of the best-selling
Charge family of devices, delivers a premium swimproofv design with
a large touchscreen display, Fitbit’s most advanced health and
fitness features on a tracker, and is its smartest tracker yet –
all powered by up to 7 days of battery life.vi
*All UnitedHealthcare Motion results based on 2018 internal
analysis of program participants
About Fitbit
Fitbit helps people lead healthier, more active lives by
empowering them with data, inspiration and guidance to reach their
goals. As the leading global wearables brand, Fitbit designs
products and experiences that track and provide motivation for
everyday health and fitness. Fitbit’s diverse line of innovative
and popular products include Fitbit Charge 3™, Fitbit Inspire HR™,
Fitbit Inspire™, Fitbit Ace 2™, activity trackers, as well as the
Fitbit Ionic™ Fitbit Versa™ smartwatches, Fitbit Flyer™ wireless
headphones and Fitbit Aria 2™ Wi-Fi Smart Scale. Fitbit products
are carried in over 39,000 retail stores and in 87 countries around
the globe. Powered by one of the world’s largest social fitness
networks and databases of health and fitness data, the Fitbit
platform delivers personalized experiences, insights and guidance
through leading software and interactive tools, including the
Fitbit and Fitbit Coach apps, and the Fitbit OS for smartwatches.
Fitbit Health Solutions develops health and wellness solutions
designed to help increase engagement, improve health outcomes, and
drive a positive return for employers, health plans and health
systems.
Fitbit and the Fitbit logo are trademarks or registered
trademarks of Fitbit, Inc. in the U.S. and other countries.
Additional Fitbit trademarks can be found at
www.fitbit.com/legal/trademark-list. Third-party trademarks are the
property of their respective owners.
Connect with us on Facebook, Instagram or Twitter and share your
Fitbit experience.
Forward-Looking Statements
This press release contains forward-looking statements, within
the meaning of the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995, that involve risks and uncertainties
including, among other things, statements regarding the future
availability of Fitbit devices, including but not limited to Fitbit
Inspire HR, to UnitedHealthcare Motion enrollees. These
forward-looking statements are only predictions and may differ
materially from actual results due to a variety of factors,
including the effects of the highly competitive market in which we
operate, including competition from much larger technology
companies; any inability to successfully develop and introduce new
products, features, and services or enhance existing products and
services; product liability issues, security breaches or other
defects; and other factors discussed under the heading “Risk
Factors” in our most recent report on Form 10-K filed with the
Securities and Exchange Commission. All forward-looking statements
contained herein are based on information available to us as of the
date hereof and we do not assume any obligation to update these
statements as a result of new information or future events.
i The NPD Group, Inc., U.S. Retail Tracking Service, Health and
Fitness Trackers, September 2018-February 2019
ii Financial incentives may be less due to limits under
applicable laws.
iii Bassett, David R., Holly R. Wyatt, Helen Thompson, John C.
Peters, and James O. Hill. 2010. “Pedometer-Measured Physical
Activity and Health Behaviors in U.S. Adults:” Medicine &
Science in Sports & Exercise 42 (10): 1819–25.
https://doi.org/10.1249/MSS.0b013e3181dc2e54
iv Financial incentives may be less due to limits under
applicable laws.
v Water resistant to 50M
vi Battery life varies with use and other factors.
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Fitbit, Inc.Jen Ralls, 415-941-0037PR@fitbit.com
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