Cheerios Donates $1.3 Million to No Kid Hungry; Partners With Jerry Harris to Rally America’s Support to End Childhood Hunger
04 August 2020 - 10:00PM
Business Wire
Motivational TV personality and cheer all-star,
Jerry Harris shares his past struggles with food insecurity as he
begins weekly Instagram content series to spread positivity and
inspire acts of good
One in four kids in the U.S. could face hunger this year because
of the coronavirus. To provide immediate support to these children,
Cheerios donated $1.3 million to No Kid Hungry, a national campaign
focused on ending childhood hunger in America, and is now
continuing its mission to inspire acts of good with the help of
motivational personality and cheer all-star, Jerry Harris, who
personally struggled with food insecurity as a child.
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Motivational personality and cheer
all-star Jerry Harris teams up with Cheerios to champion efforts to
end childhood hunger and inspire acts of good. (Photo: Business
Wire).
Starting today, Harris is kicking off a content series in
partnership with Cheerios on his Instagram profile, @jerryharris,
that will spread messages of positivity this summer and into the
school year. Not only will Harris show fans how they can join
Cheerios and No Kid Hungry in the fight to end child hunger, he’ll
also lead a weekly Morning Motivation mat talk series that teaches
people how to jump start their days with a dose of inspiration so
they can spread that positivity to others.
“I personally grew up facing food insecurity and didn’t always
know where my next meal was coming from,” said Harris. “It’s
through those experiences that I learned the power of positivity
and feel honored to now partner with Cheerios and No Kid Hungry to
spread that message to others. It’s my privilege to do what I can
to help brighten people’s days during this difficult year, while
also using my voice to share resources and raise awareness for an
issue I’m so passionate about. I firmly believe that a little
positivity can help good go round and together we can make a
difference.”
The critical funding from Cheerios and additional donation
support from fans tuning into Harris’ content series will provide
resources and grants to feed kids in critical areas across the
country, including Harris’ second hometown of Corsicana, Texas. A
portion of Cheerios’ donation will benefit Corsicana’s local FJV
Foundation in their efforts to build a food pantry, which will
allow them to serve more families in the community.
“Jerry Harris’ personal experience with food insecurity is one
that is shared by too many kids in America today,” said Ricardo
Fernandez, President of General Mills cereal division. “We hope
that our partnership with No Kid Hungry and Jerry opens people’s
eyes to the impact this pandemic is having on childhood hunger
rates and connects them to resources that help create solutions.
This fight is critical because Cheerios believes that every kid
should have access to the nutritious meals they need, so that each
day can be fueled with positivity.”
Tune in to Jerry Harris’ Morning Motivation mat talk series on
Tuesdays, starting August 11 through the first week of September on
Instagram @jerryharris. Fans are encouraged to help spread the word
or share positivity by tagging @Cheerios on Facebook, Twitter, and
Instagram with the hashtag #GoodGoesRound.
For those who would like to support No Kid Hungry to help feed
those in need, you can donate at nokidhungry.org/cheerios.
About General Mills
General Mills is a leading global food company whose purpose is
to make food the world loves. Its brands include Cheerios, Annie's,
Yoplait, Nature Valley, Häagen-Dazs, Betty Crocker, Pillsbury, Old
El Paso, Wanchai Ferry, Yoki, BLUE and more. Headquartered in
Minneapolis, Minnesota, USA, General Mills generated fiscal 2020
net sales of U.S. $17.6 billion. In addition, General Mills’ share
of non-consolidated joint venture net sales totaled U.S. $1.0
billion
About No Kid Hungry
No child should go hungry in America. But in the wake of the
coronavirus pandemic, 1 in 4 kids could face hunger this year. No
Kid Hungry is working to end childhood hunger by helping launch and
improve programs that give all kids the healthy food they need to
thrive. This is a problem we know how to solve. No Kid Hungry is a
campaign of Share Our Strength, an organization committed to ending
hunger and poverty.
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version on businesswire.com: https://www.businesswire.com/news/home/20200804005140/en/
Media Contacts: Megan Cauley 312-228-6818
megan.cauley@ketchum.com
Mike Siemienas 763-764-6364 media.line@genmills.com
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