Cascadian Farm Commits $750,000 to The Nature Conservancy to Rebuild Wildlife Habitat & Restore Groundwater on Farmland in th...
04 February 2021 - 2:00AM
Business Wire
Two-year program
aims to build farm and farmer resilience in key sourcing region
Cascadian Farm, a pioneering brand in the organic movement,
announced its commitment of $750,000 to The Nature Conservancy to
help rebuild farmland in California’s Sacramento Valley. The
two-year investment will focus on partnering with farmers to
rebuild wildlife habitat and regenerate groundwater on more than 25
million square feet, equal to 600 acres of farmland, in this key
sourcing region for the brand.
“For 50 years, Cascadian Farm has committed to protecting
natural resources, and we have never wavered from that commitment,”
said Emily Thomas, vice president Natural & Organic division at
General Mills. “Today, as more shoppers look to support brands who
are working to protect the planet, we’re excited to meaningfully
invest and live up to that expectation. Our hope is that Cascadian
Farm products offer a way for consumers to participate in
sustainability through every-day purchases.”
Between 2017 and 2019, the Hartman Group found that consumers’
reason for sustainable purchases shifted from ‘me and my family’ to
‘earth and the environment’*. Consumers expect a lot from companies
– 84% place the burden of responsibility on them – and Cascadian
Farm seeks to embrace this responsibility with positivity and
hope.
The investment will fund The Nature Conservancy programs
including agricultural wildlife and groundwater regeneration
projects in partnership with farmers in the Sacramento Valley. This
is a key growing region for Cascadian Farm, for ingredients like
almonds and rice. The program incents farmers to create designated
areas on their farmland that foster migratory bird habitat and that
recharge groundwater aquifers. As a result, the aim is to
demonstrate that farmers can improve their economic resilience by
having a buffer against climate events like drought and reducing
expensive inputs.
“It’s exciting to demonstrate that farming isn’t only about
serving human needs,” said Carrie Vollmer-Sanders, Director of
Agriculture Engagement Strategy for North America at The Nature
Conservancy. “We can provide food for people while working in
tandem with the systems that exist in nature. A goal of this
partnership is to show others the possibilities and help bolster
the long-term health and diversity of natural systems. Working on
this project is proof that both people and nature can thrive.”
Shoppers can expect to see on-pack storytelling and information
about the program on all Cascadian Farm products including
best-selling Dark Chocolate Chip Chewy Bar, Cinnamon Crunch Cereal
and Oats & Honey Granola in 2021 and 2022. Cascadian Farm
products are available at most retail locations nationwide or
online. Purchase of these products does not equate to a direct
contribution to The Nature Conservancy.
Visit cascadianfarm.com and follow @CascadianFarm on Facebook
and Instagram to learn more.
About The Nature Conservancy
The Nature Conservancy is a global conservation organization
dedicated to conserving the lands and waters on which all life
depends. Guided by science, we create innovative, on-the-ground
solutions to our world’s toughest challenges so that nature and
people can thrive together. We are tackling climate change,
conserving lands, waters and oceans at unprecedented scale, and
helping make cities more sustainable. Working in more than 72
countries, we use a collaborative approach that engages local
communities, governments, the private sector, and other partners.
To learn more, visit www.nature.org/soil or follow @nature_press on
Twitter.
About General Mills
General Mills is a leading global food company whose purpose is
to make food the world loves. Its brands include Cheerios, Annie's,
Yoplait, Nature Valley, Häagen-Dazs, Betty Crocker, Pillsbury, Old
El Paso, Wanchai Ferry, Yoki, BLUE and more. Headquartered in
Minneapolis, Minnesota, USA, General Mills generated fiscal 2020
net sales of U.S. $17.6 billion. In addition, General Mills’ share
of non-consolidated joint venture net sales totaled U.S. $1.0
billion.
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version on businesswire.com: https://www.businesswire.com/news/home/20210203005291/en/
Mollie Wulff | General Mills 763-764-6364
Media.line@genmills.com
Heather Gately | The Nature Conservancy
heather.gately@TNC.ORG
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